Fox News Hits Record Low In Viewer Trust (Just Like Their Ratings)

Public Policy Polling just released their 4th annual poll on the measure of trust Americans have in TV news. Like previous polls, Fox News topped both the “most trusted” and “least trusted” categories. However, the striking thing about this year’s poll is that Fox dipped to a record low in viewer trust and lost a huge amount of the trust by Independents. From the poll:

“Fox News has hit a record low in the four years that we’ve been doing this poll. 41% of voters trust it to 46% who do not. To put those numbers into some perspective the first time we did this poll, in 2010, 49% of voters trusted it to 37% who did not. Fox has maintained most of its credibility with Republicans, dropping just from 74/15 to 70/15 over that period of time. But it’s been losing what standing it had with Democrats (from 30/52 to 22/66) and independents (from 41/44 to 32/56).

“We find once again this year that Democrats trust everything except Fox, and Republicans don’t trust anything other than Fox. Democrats put the most faith in PBS (+61 at 72/11), followed by NBC (+45 at 61/16), MSNBC (+39 at 58/19), CBS (+38 at 54/16), CNN (+36 at 57/21), ABC (+35 at 51/16), and Comedy Central (+10 at 38/28). Out of the non-Fox channels Republicans have the most faith in PBS at -21 (27/48), followed by NBC (-48 at 18/66), CNN (-49 at 17/66), ABC (-56 at 14/70), MSNBC (-56 at 12/68), CBS (-57 at 15/72), and Comedy Central (-58 at 8/66).

When it comes to asking Americans which single outlet they trust the most and least out of the ones we polled on, Fox News once again wins both honors. 34% say it’s the one they trust the most, compared to 13% for PBS, 12% for CNN, 11% for ABC, 8% for MSNBC, 6% for CBS, and 5% each for Comedy Central and NBC. Fox News is the choice of 67% of Republicans, while Democrats basically split their allegiances four ways between ABC and CNN, both at 17%, and MSNBC and PBS, both at 16%.”

Even more Americans identify Fox News as the outlet they trust the least – 39% give it that designation [compared] to 14% for MSNBC, 13% for CNN, 12% for Comedy Central, 5% for ABC and CBS, 3% for NBC, and 1% for PBS. 60% of Democrats give it their lowest marks while Republicans split between MSNBC (24%), CNN (19%), and Comedy Central (14%) on that front.

The fact that Fox comes out on top of the “most trusted” list is not particularly noteworthy. That only occurred because Fox viewers voted en bloc for their favorite network while all other viewers split their votes across the board. Liberals are not as hypnotically attached to any single source of news as are the disciples of Fox. It is far more significant that Fox has a net negative rating despite the glassy-eyed devotion of their audience. Also significant is the fact that the combined non-Fox networks beat Fox for trustworthiness by 60% to 34%. Finally, the sharply downward trend has to have Fox worried.

This massive leak of faith in Fox is accompanied by their corresponding unpopularity as measured by their Nielsen ratings. The most recent numbers showed Fox dropping to a twelve year low, which puts them back at their position prior to 9/11.

Fox News Ratings

The collapse of Fox is also occurring at a time when their competition at MSNBC is enjoying double-digit gains. The trends have all been severely negative as far as Fox is concerned, and this new poll affirms that direction.

Fox seems to be aware of the danger they are in and have been making some adjustments to their roster. They already flushed Sarah Palin and Dick Morris down the drain. However, they do not appear to be shifting their tone in any noticeable manner. Those expulsions were counteracted by the acquisition of far-right crackpots like Erick Erickson and screeching extremists like Mark Levin.

Consequently, there won’t be any real difference in the faulty news product that Fox broadcasts. They seem wedded to the ultra-conservative fringe philosophy that is bringing them, and their benefactors in the GOP, crashing down. They are operating with an acute case of tunnel blindness that is driving viewers away. And for that, I suppose, we should all be grateful.

Jon Stewart Dismantles The GOP/Fox News Messaging Machine

It’s been three months since the Republican Party took a beating at the polls losing the White House as well as two Senate seats and seven in the House. Yet they are still immersed in a vicious debate over whether their policies are driving away majorities of the electorate or if it’s just a messaging problem.

Heavyweight GOP operatives like Karl Rove, Eric Canter, Jim DeMint, Rush Limbaugh and various Tea Party goons are polishing their finest bluster and throwing blame around like cream pies at a clown convention. What they seem to be missing is that their messaging has been the one part of their tactical campaign that has been working. Americans, for the most part, know exactly what Republicans stand for, they just don’t like it and voted against it in droves. So the the response from the GOP is to take another stab at obscuring their true intent by developing another phony facade behind which to campaign. That effort was mercilessly skewered last night by Jon Stewart on the Daily Show:

Stewart’s focus on the self-described “Word Doctor” Frank Luntz could not have been more appropriate. Luntz has positioned himself as the poster boy for political window dressing.

Frank LuntzIn the pre-2012 election warm-up he conducted a seminar for the Republican Governors Association to teach them how to practice more effective deception. He told his pupils that he was “so scared” of Occupy Wall Street and laid out a directive for them to refrain from using damaging phrases like “tax the rich,” “sacrifice,” and “capitalism,” and replace them with his equivalent of verbal comfort food.

While desperately dishonest, Luntz is actually closer to solving the GOP’s problems than most of his comrades in the communications arena who are Apocalypse vendors trying to outdo one another with tales of doom. They want to keep the right-wing sheep in state of constant and debilitating fear by insisting that America’s demise is imminent, freedom is hanging by a thread, and the foreign-born usurper in the White House is amassing his troops for a run at dictatorship. Compared to that, Luntz is as warm and fuzzy as you can get, albeit just as averse to the truth.

The Apocalyptists, however, are winning the internal GOP war. Their gloomy forecast has prevailed as happy-talkers like Luntz fade into the woodwork. Luntz even acknowledged the defeat in a post-election commentary about why “Fox News viewers ought to be outraged.” The doomsayers have a much higher wattage broadcast platform. And although they whine incessantly about what they imagine to be a liberal media, their own role in propagandizing the nation is far more aggressive. As Jon Stewart sarcastically put it…

“If only people knew what the Republicans were about. What the Republicans need is some kind of a 24 hour a day, 7 day a week perpetual messaging refinement and distribution resource. Preferably one cloaked in the trappings of journalistic authority but without any of its ethical constraints.”

Yeah, if only they had that. Then their message wouldn’t be getting suppressed by media titans like Current TV. Wait a minute – that doesn’t exist anymore. Well the leftists certainly have dominated the airwaves on talk radio for the last few decades. Oh wait, that isn’t true either.

I guess the fact remains that the only billionaire sponsored mouthpiece for extremist right-wing thought control is still Fox News. And despite their monopoly on media manipulation they still can’t stop whining about what victims they are.

Fox News Trades Toe-Sucking Dick Morris For Goat-Fucking Erick Erickson

The mediasphere is buzzing tonight with the news that Fox News is not renewing the contract of the world’s worst pundit, Dick Morris. Shortly after last November’s election Fox announced that he and Karl Rove would not be permitted on the air without special permission from the network brass. Since then, Rove’s contract was picked up, but until today no one knew what the fate of Morris would be.

Well, now we know. Morris has been thrown out in the cold along with Sarah Palin. This development has caused some analysts to ponder whether Fox is rethinking their signature news model of fabricating scandals and fomenting fear. But fear not. Any notion that Fox would alter the formula that earned them the disrespect of actual journalists everywhere can be set aside.

The fact is that, while Fox is jettisoning Morris (the former Clinton adviser who was caught sucking the toes of a prostitute while they both listened in on calls to the Oval Office), Fox has also hired recently dumped CNN contributor Erick Erickson (who honored retiring Supreme Court Justice David Souter by calling him a “Goat-fucking child molester”). So as you can see, Fox’s reputation remains in tact.

Dick Morris

Dick Morris did become somewhat of an embarrassment for Fox after insisting that Mitt Romney would win a landslide victory over Barack Obama. However, that was only his most recent exhibition of idiocy. Morris has been making an ass of himself for years. Particularly notable was his book, “Condi vs. Hillary,” in which he predicted that they would be the candidates in the 2008 election. But Morris got the Democratic nominee wrong; he got the Republican nominee wrong; and the Republican who Morris said could win if he were nominated (McCain) actually was nominated and lost. Is there any way Morris could have been more wrong?

It is nevertheless curious that Fox thinks Erick Erickson will somehow be less embarrassing. He is a vulgar and ignorant ultra-rightist partisan whose observations are shallow and factless. On second thought, he should fit right in at Fox. CNN’s decision to nix him seemed, momentarily, to be a possible sign of redemption. However, CNN just announced that Morris would be a guest on this Wednesday’s episode of the Piers Morgan show. Hopefully that is a one-time booking for the purpose of grilling him and then casting him back into the garbage where he belongs. But with CNN it’s hard to tell where they might be going with this. After all, they did employ Erickson for the past three years.

The cable news wars have been in a state of flux lately, with MSNBC overtaking Fox in parts of primetime with important audience segments. CNN just hired the former NBC/Universal chief, Jeff Zucker, and is beginning to shuffle their programs and people. But Fox still has the most stagnant schedule in cable news with old timers like Bill O’Reilly, Sean Hannity, Neil Cavuto, and the Fox & Fools in the morning. So anybody expecting to see much of difference in the future for Fox is likely to be proven as mistaken as Morris has been.