Remember way back about four days ago when Reince Priebus, the chairman of the Republican National Committee, wet his britches over a tweet by someone at MSNBC that said that right-wingers would hate a new Cheerios ad that featured a biracial family?
The reaction from Priebus and the rest of the conservative throngs was to lash out at MSNBC and demand satisfaction for what they regarded as an insulting insinuation that there were racists in the ranks of the right. Priebus even threatened to boycott the cable network. Never mind that the tweet was thoroughly justified by the fact that right-wing racists actually did hate the very same biracial family when they appeared in a previous version of the ad. In fact, YouTube had to close off the comments on the video due to the volume of vulgar responses. That didn’t stop Priebus from throwing a tantrum and insisting on an apology.
In a classic demonstration of just how pusillanimous a corporate media weasel can be, the president of MSNBC, Phil Griffin, disgorged a sniveling apology and announced that the person responsible for the tweet had been terminated. It was an embarrassing supplication to conservative bullies whose outrage was transparently fake.
Today we have additional evidence that Griffin’s knee-bending was uncalled-for. An ad for Coca-Cola aired yesterday during the Superbowl (video below) that featured Americans of various nationalities, races, religions, and cultures, all singing “America the Beautiful” in a rich tapestry of the languages that represent our country’s diversity. The response from conservatives to this heartwarming advertisement was predictably hostile. They lit up Twitter and Facebook with hateful messages vilifying Coke, as well as all Americans who do not fit the European, Caucasian mold favored by these bigots. Some of the more prominent feces-flingers were:
- Todd Starnes of Fox News, who tweeted “Coca Cola is the official soft drink of illegals crossing the border.”
- Tea Party ex-congressman Allen West, called the ad “a truly disturbing commercial,” because “the words went from English to languages I didn’t recognize.”
- Michael Patrick Leahy of Breitbart News, who lamented that the “ad also prominently features a gay couple.” and somehow found a message in it that the U.S. “is no longer a nation ruled by the Constitution.”
- Eric Bolling of Fox News, who objected to this use of a patriotic song saying “Don’t put it to ‘America the Beautiful.’ You used the wrong song.”
- Armageddonist Glenn Beck, who inexplicably derived division from this ode to unity, saying “That’s all this is – to divide people.”
If anything exonerates the unjustly fired MSNBC tweeter, it is this parade of conservative xenophobes who validate the original message about right-wingers hating an ad that honors what really makes America beautiful: as the song says, brotherhood. And if anyone should be fired by MSNBC it’s Phil Griffin, the executive who didn’t have the balls to stand up for what’s right.