Jon Stewart “Welcomes” New Daily Show Advertiser: The Koch Brothers (Video)

A couple of days ago while watching the Daily Show, I was struck by what seemed like an unusual commercial for this particular program. It was an image ad from Koch Industries that portrayed the pollution-spewing, anti-worker, right-wing corporation as neighborly shopkeepers that just want make the world brighter and happier. Given the audience composition of the Daily Show it was difficult to grasp what promotional goal the Kochs hoped to achieve.

Jon Stewart Koch Brothers

Well, Jon Stewart noticed the ad as well and was not content to let it go by without comment. And being Jon Stewart, the comment was hilarious. Plus it included a reworked version of the ad with a tag line that will reverberate across the InterTubes: “We’re Koch Industries – The next generation of robber barons bending the democratic process to our will since 1980.” Have a look.

Stewart managed to slam the Koch brothers for buying politicians, exacerbating climate change, poisoning tap water, and advancing their propaganda through academia. He even revealed their opposition to the minimum wage due to their lunatic notion that it would lead to Nazism. These are not generally the sort of things that a television program would say about one of its sponsors.

Stewart has to be given enormous credit for his courage and lack of self-interest in so mercilessly bashing a source of revenue. Perhaps the Koch brothers, and other propagandists seeking to engage in such brazen exploitation, will think twice about it in the future. Whatever benefit the Kochs hoped to gain by this ad strategy, they certainly lost many times over by daring to take advantage of Stewart’s viewers.

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One thought on “Jon Stewart “Welcomes” New Daily Show Advertiser: The Koch Brothers (Video)

  1. Love the tag of the video. Open letter: Mr. Stewart, please, we’re begging. Don’t leave Comedy Central. We need you. You’ve got the best news program on the air right now…

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