Last week Starbucks announced an initiative to hire 10,000 refugees around the world. In a heartfelt post to the Starbucks website, CEO Howard Schultz wrote that the plan was in response to Donald Trump’s attempt to ban immigrants from majority-Muslim countries. “We have all been witness,” he said, “to the confusion, surprise and opposition to the Executive Order President Trump issued.” The statement continued:
“There are more than 65 million citizens of the world recognized as refugees by the United Nations, and we are developing plans to hire 10,000 of them over five years in the 75 countries around the world where Starbucks does business. And we will start this effort here in the U.S. by making the initial focus of our hiring efforts on those individuals who have served with U.S. troops as interpreters and support personnel in the various countries where our military has asked for such support.”
This is a prime example of the sort of social responsibility that all corporations ought to exercise. It demonstrates empathy for people who have suffered greatly and depend on the compassion of others for their survival.
Sadly, there are some who don’t share these values. Immediately following the announcement, conservative groups began organizing boycotts to express their opposition. For the most part they echoed the Trump administration’s fear mongering of terrorists posing as refugees. However, among the justifications was the argument that Starbucks should be providing this assistance to American veterans instead. Good idea!
In fact, it’s such a good idea that Starbucks thought of it three years ago. Also posted on their website was this 2013 announcement that they would hire 10,000 veterans:
“Company to build a pipeline of talent focused on veterans and active duty spouses, including infrastructure to support at least 10,000 hires in five years” […]
“Veterans and military spouses represent one of the most underutilized talent pools in our country and, without the proper career path, will continue to go untapped. Companies like Starbucks recognize this opportunity and are moving swiftly and aggressively to match the jobs they will create in the future with the talent returning to America over the next several years.”
Updates on the program show that Starbucks is ahead of schedule. They currently have 8,800 veterans on the payroll as result of this initiative. But that news hasn’t seeped through to the right-wingers who are determined to punish Starbucks unfairly. Nor has it seeped through to their media of choice: Fox News.
Last week Fox News aired a segment that overtly supported the boycott effort. Their story featured graphics that promoted a #BoycottStarbucks hashtag and the message “Refuge Hiring Plan Sparks Online Outrage.” At no time did they point out Starbucks’ program for hiring veterans. And Tuesday morning Fox & Friends continued the Starbucks bashing. They hosted the proprietor of Black Rifle Coffee Company, a wannabe Starbucks competitor. He told the “Curvy Couch” potatoes that he plans to hire 10,000 veterans. That’s an admirable goal, especially for a company that currently has only six employees (according to BuzzFile). He may have overly optimistic growth projections. Or maybe he’s just a con artist looking for a quick buck with Fox’s help.
How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.
Once again, Fox News never disclosed that Starbucks implemented a veterans hiring program three years ago that’s actually hiring thousands of veterans. It doesn’t fit their anti-refugee agenda and pro-Trump propaganda. Consequently, they left it out of their broadcast, deceiving their viewers and feeding their hatred. These are lengths to which Fox will go to advance their agenda of bigotry and lies. In the process they are actually hurting an American company that’s helping our vets. Nice work, Fox.