This weekend HBO is premiering its much anticipated adaptation of the book “Game Change,” the story of Sarah Palin’s selection to be John McCain’s running mate in 2008. The film stars Julianne Moore, Ed Harris, and Woody Harrelson, and has received glowing reviews from critics, although Palin defenders have trashed it despite never having seen it.
In a clumsy attempt at counter-programming, the Reelz cable channel has scheduled an airing of last year’s box office bomb, “The Undefeated” on the same day. The Undefeated is the painfully sycophantic Palin crocumentary that couldn’t make it through three weeks in movie theaters last year. In its opening weekend it made less than 1/10th of what “An Inconvenient Truth” made, despite plying on twice as many screens. In less than a month it was headed for the discount video bins at Wal-Mart.
On Fox & Friends this morning, Steve Bannon, the producer of the Palin flop, was interviewed about its upcoming airing on cable. Bannon was introduced by Eric Bolling who dishonestly told Fox viewers that, “This is a follow up, right? This is the real Sarah Palin story.” Of course it isn’t a follow up; it isn’t new; and it isn’t real.
It is no wonder that the Foxies have to pretend that this is something new. They can hardly pitch it as the same old garbage that moviegoers so markedly rejected almost a year ago. And the box office failure occurred despite a massive effort by Fox News to promote it. But do they have to be so brazenly dishonest? At Fox Nation they continued the hype campaign with this headline: “New Documentary Takes Intimate Look at Sarah Palin.” Not only does that misrepresent the film as new, it makes it sound a little pornographic. I guess they think that’s the only way they can trick people into watching it.