Brit Hume was interviewed by the magazine of his alma mater, the University of Virginia. He had some revealing things to say about his view of journalism and the world. The first question dealt with what changes he has seen in the country:

There used to be a general view that America was not what was wrong with the world. In many corners now today and in academia and in the media, I think we see an interest in the idea that maybe America is what’s wrong with the world. There’s a worry that when the U.S. undertakes something, that the U.S. is likely to be the problem, not the solution. I think that’s an attitude that didn’t exist when I first started in this business and I think it’s not for the better.

Another way of putting that is that there used to be a general view that America was infallible and that our leaders could not be questioned. Apparently Hume would like to return to those days.

When asked about the perception of Fox News as conservatively biased, he rattled off a litany of issues (without any support) that he believes his press associates lean leftward on. He then concedes that Fox takes a different stance on those issues. The admission that Fox has a stance on issues should be enough to dismiss them as a credible news organization. But Hume isn’t nearly done:

“As long as our competitors are convinced that we’re a right-wing news organization out to promote right-wing causes, they never will get it. That’s good news for us. They can’t fix their problem because they don’t understand it. As long as they continue to think in that way, they’re probably not going to gain much ground on us.”

It is hysterical on its face that Hume still insists that Fox is not a “right-wing news organization.” But even funnier is his delusional analysis of his competition not gaining ground. Here are the facts for just this year:

• January 07-08 gains: CNN 42% – MSNBC – 37% – Fox 9%.
• February 07-08 gains: CNN 133% – MSNBC – 62% – Fox 16%

I’d call that gaining ground. And those numbers reflect network performance going back at least two years. The fortunes of Fox have been trending down in virtual syncopation with the still sinking approval ratings for President Bush. While they still have a large reserve of Stepford viewers, Fox is at a decided disadvantage. Their audience is aging and is generally less appealing to advertisers. In fact, CNN is able to charge 50% more ($5.96) per thousand viewers than Fox ($4.06).

Recently Fox has lost outright to competitors. They came in last on March 4th’s primary coverage (after both CNN and MSNBC) and were bested by CNN for the whole month of February in the key 25-54 demographic. And Keith Olbermann’s Countdown beat O’Reilly again last week. Granted, it’s not an everyday occurrence, but it used to be unheard of. Mark your calendars for March 30, when Countdown will have it’s second broadcast on the NBC mothership. The last time they did that, Countdown’s subsequent MSNBC airings jumped by 17%, beating O’Reilly then as well.

The fallacy of Fox’s market domination will have to eventually tune in to Hume’s brain wave. Until then, we will likely be subject to more of these hallucinatory bouts of braggadocio. And in all likelihood they will stray even further from reality, because, in the end, it’s Brit Hume and his Fox comrades who “never will get it.”