Fox News has been reveling in their post-election ratings bump. By all appearances it is really just a pity party for the losers who are congregating at the Fox water cooler to assuage their misery. But I have to give them credit for having such unparalleled devotion to their demon host.
In the just released ratings for May, Fox retained its first place ranking. MSNBC moved solidly into second place. But there was some little noticed news that may whip up a little anxiety Fox programmers:
MSNBC is the #1 news network among younger viewers, Adults 18-34, in weekday primetime (93,000), M-Su primetime (89,000), and in M-Su sales prime (7 p.m.-2 a.m., 72,000). “Countdown with Keith Olbermann” was the #1 show at 8 p.m. in A18-34 (118,000).
This is a continuation of a trend wherein Fox is saddled with the oldest skewing audience in cable news. MSNBC, however, is winning amongst younger viewers, who are the future of the news consuming marketplace. That bodes well for MSNBC as this demographic group grows into the advertiser-favored 25-54 demo.
In the meantime, Fox can celebrate having cornered the market for aging political outcasts.