{"id":10399,"date":"2013-08-19T14:15:02","date_gmt":"2013-08-19T21:15:02","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=10399"},"modified":"2013-08-19T14:16:17","modified_gmt":"2013-08-19T21:16:17","slug":"msnbc-puts-ed-schultz-back-on-weekday-schedule","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=10399","title":{"rendered":"MSNBC Puts Ed Schultz Back On Weekday Schedule"},"content":{"rendered":"

\"EdIn a surprisingly fast turnaround, MSNBC has shaken up their weekday programming to make room for Ed Schultz who was bumped to weekends just six months ago. MSNBC president Phil Griffin wrote this in a memo<\/a> to his staff:<\/p>\n

“This move will help us enhance the flow of our weeknight programming and concentrate Chris\u2019 audience to one key time period. And this allows us to bring Ed\u2019s powerful voice back to the Monday-Friday schedule. Ed connects with our viewers and I\u2019m happy to have him back five nights a week.”<\/p><\/blockquote>\n

It’s true that Schultz has a unique labor-centric perspective that exists nowhere else on cable news. Consequently, he has a loyal fan base who will appreciate this expanded access to the issues he highlights. It would nice if he retools the program to dig deeper into the substance of current events and provide some of the original reporting that Hayes, Maddow, and O’Donnell do. And he really needs to ditch that useless cell phone survey.<\/p>\n

However, the bigger news emanating from this shift is that Schultz will be occupying the 5:00pm time slot that is currently held by the first airing of Hardball with Chris Matthews. It is about time that the duplication of Hardball was terminated. Matthews will now appear only at 7:00pm, and that may be too much.<\/p>\n

These moves, and others by competing networks, are setting up some interesting match-ups. Schultz will be going up against Fox’s The Five. Matthews, at 7:00, is already pitted against Shepard Smith’s second hour of the day, Fox Report. However, speculation that Megyn Kelly’s leap to primetime will replace Sean Hannity at 9:00 (where she will be opposite Rachel Maddow), also has Hannity moving to 7:00, where he would spar with Matthews.<\/p>\n

Now, if MSNBC would hand over Al Sharpton’s show to Joy Reid and hire John Fugelsang to fill the gap Schultz is leaving on the weekend, we might have the makings of a real network. I would also suggest that Chris Hayes bring on a co-host. Hayes is whip-smart and knows how to present complex issues, but he is lacking in the personality department. His program would benefit from a little banter with someone like Stephanie Miller. Or for a truly inspired experiment, pick up the Daily Show’s John Oliver, who has some free time on his hands now that Jon Stewart is returning from hiatus.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a surprisingly fast turnaround, MSNBC has shaken up their weekday programming to make room for Ed Schultz who was bumped to weekends just six months ago. MSNBC president Phil Griffin wrote this in a memo to his staff: “This move will help us enhance the flow of our weeknight programming and concentrate Chris\u2019 audience […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"#MSNBC Puts #EdSchultz Back On Weekday Schedule","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[151,1055,22],"class_list":["post-10399","post","type-post","status-publish","format-standard","hentry","category-general","tag-chris-matthews","tag-ed-schultz","tag-msnbc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-2HJ","jetpack-related-posts":[{"id":9280,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=9280","url_meta":{"origin":10399,"position":0},"title":"MSNBC Moving Ed Schultz To The Weekend – Chris Hayes Gets His Spot In Primetime","author":"Mark NC","date":"3\/14\/2013","format":false,"excerpt":"On last night's broadcast of the The Ed Show, Ed Schultz announced that he would be taking his program to a new weekend slot beginning in April. Thursday will be his last broadcast in primetime. His statement came at the end of the program and said in part... Schultz: \"I\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4978,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=4978","url_meta":{"origin":10399,"position":1},"title":"Is MSNBC Serious About Competing With Fox News?","author":"Mark NC","date":"7\/22\/2011","format":false,"excerpt":"When Keith Olbermann abruptly departed from MSNBC the network's schedule was thrust into chaos. Lawrence O'Donnell was moved up two hours. Ed Schultz went from early evening to 10:00pm. Schultz's old slot was a menagerie that eventually settled on Cenk Uygur for nearly six months. All of this turmoil occurred\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8405,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8405","url_meta":{"origin":10399,"position":2},"title":"MSNBC: #1 Cable News Network In Primetime For Two Days Post-Election","author":"Mark NC","date":"11\/9\/2012","format":false,"excerpt":"The reelection of President Barack Obama was certainly a gratifying victory for Democrats and supporters of a moderate path forward for America. However, it also seems to have been a victory for the left-of-center cable news network, MSNBC. Fox News has been dominating the cable news ratings for about a\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8478,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8478","url_meta":{"origin":10399,"position":3},"title":"MSNBC’s Primetime Trounces Fox News Since Election Day: Maddow And O’Donnell Soar","author":"Mark NC","date":"11\/19\/2012","format":false,"excerpt":"Fox News is continuing to show weakness in its primetime schedule in the wake of President Obama's reelection. In the eight days since election day MSNBC's average audience for the key 25-54 year old demographic drew about 8% more viewers than Fox. [Source: TVNewser, weekday Nielsen ratings from 11\/7-11\/16] Particularly\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8044,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8044","url_meta":{"origin":10399,"position":4},"title":"Romney’s 47% Fiasco Fuels MSNBC Ratings Rout For Maddow, O’Donnell","author":"Mark NC","date":"9\/19\/2012","format":false,"excerpt":"Just like when the party conventions concluded and the DNC's superior production boosted the audience for MSNBC's primetime programming, the release of the crippling video of Mitt Romney dismissing half the nation as moochers is having a positive effect on MSNBC as well. On Monday, Rachel Maddow crushed Sean Hannity\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1274,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1274","url_meta":{"origin":10399,"position":5},"title":"SPINCOM: Still A Deafening Silence","author":"Mark NC","date":"5\/20\/2009","format":false,"excerpt":"A couple of weeks ago, I posted this story on David Barstow, the author of Message Machine for the New York Times. Yesterday, the New York Press Club awarded Barstow it's Golden Keyboard Award. Barstow had previously won a Pulitzer for the story. 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