reporting on the performance<\/a> of the cable news programs for almost three years. Most of that time I have made the case that Fox News is an old world dinosaur that is consistently underperforming the competition. Although it was also the number one news network, it was either losing viewers or growing slower than CNN and MSNBC. This year alone saw year-over-year gains of 70% for MSNBC, 66% for CNN, but only 36% for Fox. The trends all pointed to an eventual takedown which I predicted would occur before the end of this year.<\/p>\nWell, it’s November, and my prediction has been validated. There have been multiple occasions in the past few months where MSNBC beat Fox intermittently. The Foxbots all clung to the belief that these were irrelevant blips that would amount to nothing. But now Countdown took an entire week of regular programming (meaning there were no guest hosts or preemptions). This is as clear a signal as there can be that the landscape is shifting.<\/p>\n
In addition to Olbermann’s success, the new Rachel Maddow show burst out of the gate to great acclaim and ratings. She beat Fox’s Hannity & Not Hannity 3 out of 5 nights, and took the whole week prize as well. For the week, the one-two punch of Olbermann and Maddow delivered a nightly win to MSNBC on 3 out of 5 nights, and a tie for the full week in primetime.<\/p>\n
As always, time will tell if these numbers endure. But they affirm the audience migration away from Fox News. Plus Fox has a much smaller percentage of viewers in the 25-54 demo (27%) than either CNN (38%) or MSNBC (42%). This means that advertisers will drift away from Fox’s older skewing audience. But it also means that the next generation of news consumers is forming their bond now with with other networks, particularly MSNBC.<\/p>\n","protected":false},"excerpt":{"rendered":"
It has been a long campaign, but the tally is finally in. Last week Keith Olbermann’s Countdown beat the O’Reilly Factor every day in the key 25-54 audience demographic. Here is the five day average for the primetime cable news programs: Program Viewers Countdown 1180 Rachel Maddow 1063 O’Reilly Factor 1020 Hannity & Not Hannity […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,6],"tags":[26,42,33,23,22,120,129],"class_list":["post-1121","post","type-post","status-publish","format-standard","hentry","category-general","category-ratings","tag-bill-oreilly","tag-cnn","tag-fox-news","tag-keith-olbermann","tag-msnbc","tag-rachel-maddow","tag-sean-hannity"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-i5","jetpack-related-posts":[{"id":1021,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1021","url_meta":{"origin":1121,"position":0},"title":"The Rachel Maddow Show Coming Soon To A TV Near You","author":"Mark NC","date":"8\/19\/2008","format":false,"excerpt":"MSNBC announced today that Rachel Maddow will be getting her own show following Keith Olbermann's Countdown. The program is scheduled to debut on September 8, 2008, just in time for the general election circus. This is a move long expected by insiders, or at least by me. Maddow is one\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":107,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=107","url_meta":{"origin":1121,"position":1},"title":"FOX Ratings In Free Fall","author":"Mark NC","date":"2\/28\/2006","format":false,"excerpt":"The just released February ratings (pdf) for cable news networks tell a tale that is decidedly downbeat for Fox News. In a comparison with February 2005, the numbers for every network are up except for Fox. This may come as some surprise to Bill O'Reilly who, in a moment of\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":352,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=352","url_meta":{"origin":1121,"position":2},"title":"Olbermann Re-ups At MSNBC With New NBC Gig","author":"Mark NC","date":"2\/15\/2007","format":false,"excerpt":"Keith Olbermann has built Countdown into the fastest growing cable news program. He is the most watched MSNBC primetime personality and his show is driving the network's ratings surge. Now MSNBC is announcing that Olbermann's contract has been renewed for four more years. More significantly, he is being given new\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1164,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1164","url_meta":{"origin":1121,"position":3},"title":"MSNBC Celebrates Strongest 2008 Growth","author":"Mark NC","date":"1\/2\/2009","format":false,"excerpt":"Once again, MSNBC has demonstrated its dominance over the stodgy CNN and the rightist snake oil of Fox News. MSNBC's programming grew more than twice as much as Fox during 2008: The fact that this was an election year raised the numbers of all of the players, but in the\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1109,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1109","url_meta":{"origin":1121,"position":4},"title":"The Race Tightens – For Cable News That Is","author":"Mark NC","date":"10\/29\/2008","format":false,"excerpt":"The election season has been a boon to the cable TV biz. All three of the news networks have enjoyed higher ratings. But the distribution of the audience expansion has not been exactly equal. Fox News, the long-time leader, retains its position and moves up from fourth to second. CNN\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":196,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=196","url_meta":{"origin":1121,"position":5},"title":"Fox News Sinks Again","author":"Mark NC","date":"8\/1\/2006","format":false,"excerpt":"In the July ratings for the cable news networks, Fox continues its steady year-over-year decline. This July's book includes reporting on the Israel\/Lebanon conflict. Breaking news events like this spike ratings for news programs. So when comparing this year's July book with last year's, it is important to note that\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/1121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1121"}],"version-history":[{"count":3,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/1121\/revisions"}],"predecessor-version":[{"id":2115,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/1121\/revisions\/2115"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}