{"id":12209,"date":"2014-04-09T11:01:32","date_gmt":"2014-04-09T18:01:32","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=12209"},"modified":"2014-04-09T11:01:32","modified_gmt":"2014-04-09T18:01:32","slug":"dot-gop-the-next-big-thing-in-republican-branding","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=12209","title":{"rendered":"Dot GOP: The Next Big Thing In Republican Branding?"},"content":{"rendered":"

The Republican Party has been desperately seeking a solution to what they admit are serious problems connecting with the American people. Their sobering losses in 2012 to a president they were convinced had no hopes for victory shook them to their core. The Republican National Committee published an “autopsy”<\/em> of the election that conceded its failure to appeal to minorities and young voters, among other critical constituencies.<\/p>\n

Since the release of the autopsy, it seems that the party has decided to ignore its conclusions and concentrate on what it calls “branding.”<\/em> So despite the mountain of evidence from their own internal analysis, the GOP still thinks that their only problem is one of poor communication, rather than their strict adherence to policies that voters have rejected.<\/p>\n

\"Dot<\/p>\n

Shameless self-promotion…
\nGet Fox Nation vs. Reality. Available now at Amazon.<\/a><\/p>\n

The latest example of this cognitive disconnect comes with Republicans bragging<\/a> about their new Internet top-level domain “.GOP,”<\/em> “Your Street Address in the Republican Neighborhood.”<\/em> Apparently the missing piece in their path to victory was a website domain like vote.gop. Now that they have fixed that problem, they can rest easy as they coast to electoral success without having to bother with addressing issues like the economy, health care, immigration, or international diplomacy. Commenting on this technological leap forward (that Fox News calls a “potential boon for online organizing”<\/em>), the RNC said…<\/p>\n

“The goal here is to really make investments and be on top of all of the newest in technology to compete with the Democrats and move up ahead of them,” Republican National Committee Press Secretary Kirsten Kukowski said.<\/p><\/blockquote>\n

Exactly! Because having a domain name on the Internet is the bleeding edge of modern communications. It will enable the Party to join such American institutions as “.beer”<\/em> and “.porn”<\/em> and “.Walmart.”<\/em> It has the potential to corral all of the Party’s supporters under a single digital flag. And what could go wrong? Just because anyone will be able to register a domain with the new moniker doesn’t mean that radical fringes of the Republican universe will put sites up on DumpBoehner.gop, or EndSocialSecurity.gop, or KillDemocrats.gop, or SarahPalin2016.gop. And certainly there would no chance of mischievous lefties posting Nazi.gop, or Scumbag.gop, or AmericansAgainst.gop. [Feel to contribute your own suggestions]<\/em><\/p>\n

It cost the RNC $185,000 to secure this prestigious Internet real estate (plus $25,000 a year). That’s money well spent if it distracts enough low-information voters from focusing on actual issues long enough to steal an election. That is the central goal of the GOP digital initiative. They have even formed a unit called “Parabellum Labs”<\/em> specifically to advance the state of their technology and to compete with Democrats. But someone should have told them that Para Bellum is Latin for “for war,”<\/em> and it is also the name that Germans gave to their iconic Lugar pistol.<\/p>\n

The GOP really knows how to work branding. Too bad they don’t know how to legislate or govern or develop a platform that people support.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Republican Party has been desperately seeking a solution to what they admit are serious problems connecting with the American people. Their sobering losses in 2012 to a president they were convinced had no hopes for victory shook them to their core. The Republican National Committee published an “autopsy” of the election that conceded its […]<\/p>\n","protected":false},"author":1,"featured_media":12210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Dot GOP: The Next Big Thing In Republican Branding?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[152,1],"tags":[301],"class_list":["post-12209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-election","category-general","tag-republicans"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/dot-gop.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-3aV","jetpack-related-posts":[{"id":20838,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=20838","url_meta":{"origin":12209,"position":0},"title":"Taking It To Eleven: “Principles For American Renewal” Is The GOP’s Latest Re-Branding Debacle","author":"Mark NC","date":"10\/4\/2014","format":false,"excerpt":"Shortly after President Obama won a resounding victory for reelection in 2012, the Republican National Committee stowed away to analyze what they did so terribly wrong that they lost an election they thought would be a cakewalk. 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