{"id":1399,"date":"2009-09-14T17:53:44","date_gmt":"2009-09-15T00:53:44","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=1399"},"modified":"2009-10-04T13:22:03","modified_gmt":"2009-10-04T20:22:03","slug":"glenn-beck-boycott-costs-fox-news-big-bucks","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=1399","title":{"rendered":"Glenn Beck Boycott Costs Fox News Big Bucks"},"content":{"rendered":"

The advertiser boycott against Glenn Beck has grown beyond the expectations of many, including me. Currently there are 62 major advertisers who have indicated that they do not want their brands associated with the hatred and hostility for which Beck is known. Color of Change, the group spearheading the action, is continuing to apply pressure and they are also asking supporters to thank the advertisers<\/a> who have bailed on Beck.<\/p>\n

Fox News has desperately tried to minimize the impact of the boycott by saying that, despite the exodus of advertisers, they haven’t lost any money because ads were just shifted to other programs. I never bought that argument because advertisers shifting to other programs would only displace the ads those programs already had. There is only so much inventory in TV. Therefore, at best it would neutral, assuming that Beck brought in replacement ads. But he didn’t, except for low-paying direct marketers and locals. That can’t possibly raise the same revenue as Geico and Procter & Gamble.<\/p>\n

Now, a prominent industry analyst has compiled data that confirms the fact that Fox is losing revenue<\/a> due to the boycott:<\/p>\n

“According to the data collected, the amount of money spent by national advertisers on Beck’s program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck’s estimated ad revenue at $492,000, equal to a loss of $568,000.”<\/span><\/p><\/blockquote>\n

Fox publicists can dissemble all they like, but a rational examination of the facts can only lead to the conclusion that Beck is a bed sore on the butt of Fox News. With his ratings increasing, Fox is incapable of converting them into dollars. At some point Fox will have to decide whether covering for Beck is worth it. Eventually the taint will rub off on the network (more so than presently). Do they want to be regarded as so committed to promoting Beck’s beastly behavior that they will do so no matter how much money they lose? The likely result of that will be that advertisers will pull back from all Fox News programming.<\/p>\n","protected":false},"excerpt":{"rendered":"

The advertiser boycott against Glenn Beck has grown beyond the expectations of many, including me. Currently there are 62 major advertisers who have indicated that they do not want their brands associated with the hatred and hostility for which Beck is known. Color of Change, the group spearheading the action, is continuing to apply pressure […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1399","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-mz","jetpack-related-posts":[{"id":1418,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1418","url_meta":{"origin":1399,"position":0},"title":"The Glenn Beck\/Fox News Boycott Goes International","author":"Mark NC","date":"10\/4\/2009","format":false,"excerpt":"In the few weeks that have transpired since Glenn Beck called President Obama a racist, the campaign to persuade advertisers from patronizing his program has grown phenomenally. Today there are over 60 companies that have withdrawn from his show because they do not want their brands associated with the hatred\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3006,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=3006","url_meta":{"origin":1399,"position":1},"title":"Sign The DROP FOX Petition From Media Matters","author":"Mark NC","date":"10\/19\/2010","format":false,"excerpt":"Media Matters is partnering with People for the American Way to apply some of that free market pressure on the companies who are sponsoring Glenn Beck's crusade of terror. Petition to tell major advertisers to DROP FOX! This petition is in response to a recent event wherein a Beck fan,\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1375,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1375","url_meta":{"origin":1399,"position":2},"title":"Glenn Beck Targets White House Advisor Van Jones","author":"Mark NC","date":"8\/25\/2009","format":false,"excerpt":"A couple weeks ago, Glenn Beck demonstrated the severity of his cognitive deformity by asserting that he didn't think Barack Obama is a racist, just that he has a deep seated hatred for white people. Uh huh. Subsequently, an activist group called Color of Change initiated an advertiser boycott of\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1652,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1652","url_meta":{"origin":1399,"position":3},"title":"Crime Inc: Glenn Beck’s Corrupt Advertisers","author":"Mark NC","date":"5\/20\/2010","format":false,"excerpt":"The past couple of weeks Glenn Beck has been raving about some sort of criminal enterprise that he imagines is being run from the White House. Even with the help of his blackboards he hasn't ever been able to coherently explain it, but he is convinced that it exists and,\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1353,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1353","url_meta":{"origin":1399,"position":4},"title":"Advertisers Dumping Glenn Beck After Racist Comments","author":"Mark NC","date":"8\/6\/2009","format":false,"excerpt":"Last month Glenn Beck appeared on Fox & Friends and accused President Obama of being a racist. He said... \"This President has, I think, exposed himself as a guy over and over and over again who has a deep seated hatred for white people or the white culture. I don't\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1382,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1382","url_meta":{"origin":1399,"position":5},"title":"Glenn Beck Is (Still) A Dirtbag","author":"Mark NC","date":"8\/27\/2009","format":false,"excerpt":"This is day four of Glenn Beck's special, \"The New Republic.\" In today's sermon, Pastor Beck sought to inspire his flock with tales of his own decrepitude. He started with a reminder of his past as an alcoholic: \"After I sobered up I admitted that I was a dirtbag, man,\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/1399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1399"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/1399\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}