{"id":1418,"date":"2009-10-04T13:56:08","date_gmt":"2009-10-04T20:56:08","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=1418"},"modified":"2009-10-04T14:09:50","modified_gmt":"2009-10-04T21:09:50","slug":"the-glenn-beckfox-news-boycott-goes-international","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=1418","title":{"rendered":"The Glenn Beck\/Fox News Boycott Goes International"},"content":{"rendered":"

In the few weeks that have transpired since Glenn Beck called President Obama a racist, the campaign to persuade advertisers from patronizing his program has grown phenomenally. Today there are over 60 companies<\/a> that have withdrawn from his show because they do not want their brands associated with the hatred and hostility for which Beck is known. And these are significant national advertisers like Wal-Mart and Procter & Gamble. Color of Change, the group spearheading the action, is continuing to apply pressure<\/a>.<\/p>\n

But now the campaign has expanded into the international arena. The Guardian UK is reporting<\/a> that Waitrose, Britain’s most upmarket supermarket chain, has pulled all of their advertising, not just from Beck, but from all of the Fox News Channel.<\/p>\n

“We take the placement of our ads in individual programmes very seriously, ensuring the content of these programmes is deemed appropriate for a brand with our values,” said a customer services spokesman. “Since being notified of our presence within the Glenn Beck programme, we have withdrawn all Waitrose advertising from the Fox News channel with immediate effect and for all future TV advertising campaigns.”<\/span><\/p><\/blockquote>\n

Fox News airs in Europe on Sky satellite television. Sky itself is part of the international media empire owned by Rupert Murdoch who, of course, also owns Fox News. Sky’s chairman is Murdoch’s son James, who is the likely heir to the News Corp. throne.<\/p>\n

Notable in this announcement is that Waitrose explicitly states that their ads will be withheld from all of Fox News. Previously, Fox has claimed that they were not suffering any revenue loss because ads removed from Beck were simply shifting to other programs. They can no longer make that claim.<\/p>\n

I have maintained that Fox’s claim regarding their revenue never held water because advertisers shifting to other programs would only displace the ads those programs already had. There is only so much inventory (i.e. air time) in TV. Therefore, at best it would neutral, assuming that Beck brought in replacement ads, which he didn’t. He was left with low-paying direct marketers<\/a> and locals that can’t possibly raise the same revenue as Geico and Best Buy. What’s more, a recent study revealed that Beck’s show is losing about $500,000 a week<\/a>. So even with his ratings increasing, Fox is incapable of converting them into dollars.<\/p>\n

At some point Fox will have to decide whether covering for Beck is worth it. Eventually the taint will rub off on the network (more so than presently). There will be more Waitrose’s. Does Fox want to be regarded as so committed to promoting Beck’s beastly behavior that they will do so no matter how much money or reputation they lose?<\/p>\n","protected":false},"excerpt":{"rendered":"

In the few weeks that have transpired since Glenn Beck called President Obama a racist, the campaign to persuade advertisers from patronizing his program has grown phenomenally. Today there are over 60 companies that have withdrawn from his show because they do not want their brands associated with the hatred and hostility for which Beck […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[355,33,44,32,30],"class_list":["post-1418","post","type-post","status-publish","format-standard","hentry","category-general","tag-color-of-change","tag-fox-news","tag-glenn-beck","tag-news-corp","tag-rupert-murdoch"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-mS","jetpack-related-posts":[{"id":5523,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=5523","url_meta":{"origin":1418,"position":0},"title":"Strike Out Beck: Why Did Major League Baseball Put Glenn Beck In Their Lineup?","author":"Mark NC","date":"10\/13\/2011","format":false,"excerpt":"A new web site has come up to bat that is challenging Major League Baseball's support for Glenn Beck's new GBTV venture. With America's game down to the final exciting innings of post-season, a new campaign from Americans United for Change is pressuring Major League Baseball to immediately end its\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1399,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1399","url_meta":{"origin":1418,"position":1},"title":"Glenn Beck Boycott Costs Fox News Big Bucks","author":"Mark NC","date":"9\/14\/2009","format":false,"excerpt":"The advertiser boycott against Glenn Beck has grown beyond the expectations of many, including me. Currently there are 62 major advertisers who have indicated that they do not want their brands associated with the hatred and hostility for which Beck is known. Color of Change, the group spearheading the action,\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9565,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=9565","url_meta":{"origin":1418,"position":2},"title":"Fox News Hammers Glenn Beck: “He Was Trying To Save His Ass”","author":"Mark NC","date":"4\/29\/2013","format":false,"excerpt":"Here we go kiddies. Strap yourselves in because this ride is gonna get bumpy. Last week Glenn Beck told Forbes Magazine that it was entirely his decision to leave Fox News and that it had nothing to do with the fact that he was bleeding viewers and advertisers like a\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3006,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=3006","url_meta":{"origin":1418,"position":3},"title":"Sign The DROP FOX Petition From Media Matters","author":"Mark NC","date":"10\/19\/2010","format":false,"excerpt":"Media Matters is partnering with People for the American Way to apply some of that free market pressure on the companies who are sponsoring Glenn Beck's crusade of terror. Petition to tell major advertisers to DROP FOX! This petition is in response to a recent event wherein a Beck fan,\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1561,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1561","url_meta":{"origin":1418,"position":4},"title":"Number Of Advertisers For Glenn Beck In The UK: Zero!","author":"Mark NC","date":"2\/17\/2010","format":false,"excerpt":"The movement to persuade advertisers from supporting Glenn Beck's Acute Paranoia Revue has been surprisingly successful. Thanks to the efforts of Color of Change and StopBeck.com, over 100 advertisers have now affirmed that they will no longer permit their ads to be aired during Beck's program. That's here in the\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1353,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1353","url_meta":{"origin":1418,"position":5},"title":"Advertisers Dumping Glenn Beck After Racist Comments","author":"Mark NC","date":"8\/6\/2009","format":false,"excerpt":"Last month Glenn Beck appeared on Fox & Friends and accused President Obama of being a racist. He said... \"This President has, I think, exposed himself as a guy over and over and over again who has a deep seated hatred for white people or the white culture. I don't\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/1418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1418"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/1418\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}