{"id":15,"date":"2004-09-08T00:49:42","date_gmt":"2004-09-08T07:49:42","guid":{"rendered":"\/?p=15"},"modified":"2005-07-17T12:23:14","modified_gmt":"2005-07-17T19:23:14","slug":"future-unclear-for-527-ads-as-60-day-window-arrives","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=15","title":{"rendered":"Future Unclear For 527 Ads As 60-Day Window Arrives"},"content":{"rendered":"<p><a href=\"http:\/\/news.yahoo.com\/news?tmpl=story&#038;u=\/adweek\/20040907\/ad_bpiaw\/futureunclearfor527adsas60daywindowarrives\">AdWeek is reporting<\/a> that the environment for election ads may be altering course.<\/p>\n<blockquote><p>&#8230;due to the 60-day window, all ads must now be financed using &#8220;hard&#8221; money and be subject to party- and candidate-ad rules, including claiming responsibility for the message in the creative&#8211;or face further restrictions.<\/p><\/blockquote>\n<p>The 527s have been a persistent peculiarity in recent weeks. Surrogates on both sides of the political spectrum have used them to whack their opponenent. This has not, however, been conducted with moral equivalency on each side. Joshuah Bearman of the LA Weekly <a href=\"http:\/\/www.alternet.org\/mediaculture\/19722\/\">writes<\/a>:<\/p>\n<blockquote><p>Contrary to the dogma of J[ournalism] schools across the country, there are not always two sides to a story. Balance is often necessary and indispensable, but there are times when the media might have to&#8230;mediate a bunch of information and make a judgment. And in those instances, presenting contrasting information as if it&#8217;s equally important is, in fact, the false representation&#8230;..don&#8217;t quote people who are lying just to have &#8220;both sides&#8221; represented.<\/p><\/blockquote>\n<p>However, the attempts by Bush, and to a lesser extent, Kerry, to do away with 527s is a bit disconcerting. There are ever fewer outlets for political speech, particularly speech that eminates from the grassroots. Certainly many of the 527s are not grassroots outfits, but they have the potential to be. The more enlightened approach would be to tinker with the statute so that it promotes citizen participation and disallows the sponsoship of vested interests.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdWeek is reporting that the environment for election ads may be altering course. &#8230;due to the 60-day window, all ads must now be financed using &#8220;hard&#8221; money and be subject to party- and candidate-ad rules, including claiming responsibility for the message in the creative&#8211;or face further restrictions. The 527s have been a persistent peculiarity in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-f","jetpack-related-posts":[{"id":254,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=254","url_meta":{"origin":15,"position":0},"title":"ABC News For Geezers","author":"Mark NC","date":"10\/10\/2006","format":false,"excerpt":"If you need another example of how decayed the lifeless body of the media is, Charlie Gibson, anchor of ABC News' World News Tonight, has been kind enough to offer one. Gibson thinks that the ads during his broadcast are slanted too heavily to senior viewers. He complains that they,\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1418,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1418","url_meta":{"origin":15,"position":1},"title":"The Glenn Beck\/Fox News Boycott Goes International","author":"Mark NC","date":"10\/4\/2009","format":false,"excerpt":"In the few weeks that have transpired since Glenn Beck called President Obama a racist, the campaign to persuade advertisers from patronizing his program has grown phenomenally. Today there are over 60 companies that have withdrawn from his show because they do not want their brands associated with the hatred\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":334,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=334","url_meta":{"origin":15,"position":2},"title":"Google And The 2008 Presidential Campaign","author":"Mark NC","date":"1\/27\/2007","format":false,"excerpt":"A study conducted by Internet marketing research firm Rimm-Kaufman Group, found that there was not a particularly significant use of paid search ads during the 2006 election cycle. The study is less than pure, in my view, because it includes any ad with political content, including some third party advertisers\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1028,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1028","url_meta":{"origin":15,"position":3},"title":"Barack Obama Picks Joe Biden &#8211; So Does John McCain","author":"Mark NC","date":"8\/23\/2008","format":false,"excerpt":"It didn't take long for news of Barack Obama's selection of Joe Biden as his vice presidential running mate to stir John McCain's campaign PR machine. The first comments from McCain's people were released quickly and contained a fair measure of respect for Biden himself. In fact, they relied wholly\u2026","rel":"","context":"In &quot;Election&quot;","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":269,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=269","url_meta":{"origin":15,"position":4},"title":"NBC: Shut Up And&#8230;Oh Just Shut Up","author":"Mark NC","date":"10\/27\/2006","format":false,"excerpt":"Following the recent announcement of censorship by CNN and NPR when they refused to air ads for the film, \"Death of a President,\" it seems the dawn is not yet here, because it's still getting darker. NBC has now refused to broadcast ads for the Dixie Chicks' new movie, \"Shut\u2026","rel":"","context":"In &quot;Art\/Culture&quot;","block_context":{"text":"Art\/Culture","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=9"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6963,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=6963","url_meta":{"origin":15,"position":5},"title":"Republican PR Agency &#8211; AKA Fox News &#8211; Promotes GOP Campaign Ads","author":"Mark NC","date":"4\/26\/2012","format":false,"excerpt":"In October of 2009, then White House Communications Director, Anita Dunn, made an observation that was well known to most media watchers, but was unique and courageous for a political operative in the White House: \"The reality of it is that Fox News often operates almost as either the research\u2026","rel":"","context":"In &quot;Election&quot;","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}