{"id":15580,"date":"2014-05-30T11:27:03","date_gmt":"2014-05-30T18:27:03","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=15580"},"modified":"2014-10-02T19:42:50","modified_gmt":"2014-10-03T02:42:50","slug":"fox-news-suffers-worst-ratings-in-thirteen-years-and-thats-not-their-big-problem","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=15580","title":{"rendered":"Fox News Suffers Worst Ratings In Thirteen Years – And That’s Not Their Big Problem"},"content":{"rendered":"

Fox News has fallen and it can’t get up.<\/strong> Ratings for the month of May 2014, have just been published, and the numbers are devastating for Fox News<\/a>. While still occupying the top slot among the cable news networks, Fox saw about a quarter of its audience dissolve across every demographic group and time period.<\/p>\n

\"Go
\n[More cable news ratings here.<\/a>]<\/strong><\/p>\n

Every Fox program in primetime dropped by double-digits, with Bill O’Reilly taking the deepest dive. Sean Hannity posted some of his lowest numbers ever in his new 10:00 pm time slot. And Megyn Kelly’s new, and highly anticipated, primetime show failed to improve on the ratings performance of her predecessor.<\/p>\n

To be sure, Fox was not the only network to see declines. In fact, CNN had an even larger dip. The news was much better for MSNBC<\/a> who was down the least of all the cable news networks. They lost a relatively insignificant five percent of total viewers, but actually saw increases for Morning Joe, and for Chris Hayes and Rachel Maddow in primetime.<\/p>\n

For Fox to post numbers that they haven’t seen since August of 2001 (before 9\/11) is a painful blow to both their reputation and their bank account. But they have even bigger problems. The viewers that do tune in to Fox are significantly older<\/a> than viewers of their competitors. Fox News has always had the oldest skewing audience in cable news. With a median age of 68.8 years, Fox’s audience is over six years older than either CNN or MSNBC. It’s even worse for their top rated program (O’Reilly) who’s average viewer is over 72 years old. And their Great Blonde Hope (Kelly), who was specifically brought in to draw younger viewers, also exceeded Fox’s average with her typical viewer<\/s> voyeur being over 70.<\/p>\n

An analysis of the audience composition for the three cable news networks shows that, of Fox’s total audience, a pitiful 20% are in the 25-54 age group favored by advertisers. It’s even worse for their primetime schedule where only 15% fall into that group. That compares to CNN with 30%\/35% respectively, and MSNBC with 31%\/28%. In other words, CNN and MSNBC draw 50% more total viewers in the younger demos, and they double Fox’s ratio in primetime.<\/p>\n

This makes it all the more curious that Fox News is barreling forward with a strategy to viciously insult their biggest viewer bloc. Recently, Fox regular Karl Rove launched an attack<\/a> on Hillary Clinton with vile inferences that she is “old and stale”<\/em> or perhaps brain damaged. Expressing such open contempt and belittling of the capacity for older persons to be effective leaders is not a particularly sound way to ingratiate oneself with the senior citizens that make up the bulk of ones audience.<\/p>\n

\n

Shameless self-promotion…
\nGet Fox Nation vs. Reality. Available now at Amazon.<\/a><\/strong><\/p>\n<\/blockquote>\n

Apparently Fox is not satisfied with alienating African-Americans and Latinos and women and youth and the middle-class and workers and, of course, most of America’s liberals and moderates. Now they are aiming to narrow their appeal even more by driving away the last remnants of their audience – senior citizens. Keep up the good work, Fox.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fox News has fallen and it can’t get up. Ratings for the month of May 2014, have just been published, and the numbers are devastating for Fox News. While still occupying the top slot among the cable news networks, Fox saw about a quarter of its audience dissolve across every demographic group and time period. […]<\/p>\n","protected":false},"author":1,"featured_media":15586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Fox News Suffers Worst Ratings In Thirteen Years - And That's Not Their Big Problem","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,6],"tags":[26,33,31,120],"class_list":["post-15580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-ratings","tag-bill-oreilly","tag-fox-news","tag-hillary-clinton","tag-rachel-maddow"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/go-fox-yourself-seniors.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-43i","jetpack-related-posts":[{"id":4564,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=4564","url_meta":{"origin":15580,"position":0},"title":"May Cable News Ratings: Fox News Gets Stomped","author":"Mark NC","date":"6\/1\/2011","format":false,"excerpt":"Ratings for cable news for the month of May 2011, bring bad news for Fox News. In the key demographic group of 25-54 year-olds, Fox was alone in declining during the primetime hours. This was a really bad month for Fox News which lost viewers in the demo for every\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":35975,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=35975","url_meta":{"origin":15580,"position":1},"title":"Rachel Maddow Pummels Hannity and Fox News in Primetime Ratings Victory","author":"Mark NC","date":"10\/24\/2017","format":false,"excerpt":"A few weeks ago Fox News was forced to make some drastic programming changes. They had to terminate Bill O'Reilly due to multiple allegations (and settlements) of sexual harassment. They should have seen that coming since they renewed his contract with knowledge of a massive $32 million payoff. And there\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Rachel Maddow Sean Hannity","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-hannity.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-hannity.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-hannity.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1720,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1720","url_meta":{"origin":15580,"position":2},"title":"Fox News Ratings Plummet In May","author":"Mark NC","date":"6\/4\/2010","format":false,"excerpt":"The latest ratings report for cable news networks reveals a sharp decline for America's #1 provider of right-wing propaganda. Fox News is leaking more than the BP oil rig in the gulf. According to TV By the Numbers: In May, all of Fox News' primetime programs posted their worst 25-54\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":34156,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=34156","url_meta":{"origin":15580,"position":3},"title":"MSNBC’s Rachel Maddow Just Beat Fox News and Every Other Primetime Program On TV","author":"Mark NC","date":"3\/14\/2017","format":false,"excerpt":"For several weeks now Rachel Maddow's MSNBC program has been picking up steam. Last Monday she rose into the ratings top ten in her time period. And that momentum continued for the rest of the week. As a result, she just snagged a victory over every primetime program for the\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Rachel Maddow Donald Trump","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-trump-russian-connection.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-trump-russian-connection.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-trump-russian-connection.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":8478,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8478","url_meta":{"origin":15580,"position":4},"title":"MSNBC’s Primetime Trounces Fox News Since Election Day: Maddow And O’Donnell Soar","author":"Mark NC","date":"11\/19\/2012","format":false,"excerpt":"Fox News is continuing to show weakness in its primetime schedule in the wake of President Obama's reelection. 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