{"id":175,"date":"2006-06-21T00:39:06","date_gmt":"2006-06-21T07:39:06","guid":{"rendered":"\/?p=175"},"modified":"2006-07-25T13:26:16","modified_gmt":"2006-07-25T20:26:16","slug":"drum-major-institute-drums-up-some-creative-media","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=175","title":{"rendered":"Drum Major Institute Drums Up Some Creative Media"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.drummajorinstitute.org\">Drum Major Institute<\/a>, a non-partisan, progressive think tank, has launched a Google AdWords campaign that takes advantage of the search engine&#8217;s ad results to educate voters.<\/p>\n<p>Here&#8217;s how it works: <span style=\"color:#0d00d0;\">Do a search for your congressman and check the list of <em>&#8220;Sponsored Links&#8221;<\/em> to the right. You&#8217;ll find your congressman with a letter grade representing his\/her DMI score.<\/span><\/p>\n<p>Here&#8217;s a few examples:<\/p>\n<ul>\n<li>Berman Earns An &#8220;A&#8221;<\/li>\n<li>Herseth Earns A &#8220;C&#8221;<\/li>\n<li>Feingold Earns An &#8220;A&#8221;<\/li>\n<li>Santorum Earns An &#8220;F&#8221;<\/li>\n<\/ul>\n<p>The DMI gets points for originality. This campaign alerts net users to DMI&#8217;s congressional scoring whenever anyone does a search for a member and provides a link to more details of the member&#8217;s scorecard. This makes it easy to learn about the voting record of your representative whether you were looking for it or not.<\/p>\n<p>Will this campaign produce a more informed electorate? Probably not. But it does inspire one to imagine other ways to exploit new media for the public good.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Drum Major Institute, a non-partisan, progressive think tank, has launched a Google AdWords campaign that takes advantage of the search engine&#8217;s ad results to educate voters. Here&#8217;s how it works: Do a search for your congressman and check the list of &#8220;Sponsored Links&#8221; to the right. You&#8217;ll find your congressman with a letter grade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-175","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-2P","jetpack-related-posts":[{"id":5220,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=5220","url_meta":{"origin":175,"position":0},"title":"Fox Nation Uses Deceptive Editing To Smear Media Matters","author":"Mark NC","date":"8\/18\/2011","format":false,"excerpt":"For more than a month now, Fox News has been engaging in a smear campaign directed at Media Matters. The obvious takeaway from their obsession is that Media Matters Has Fox News Scared And Desperate. Why else would they devote so much air time and web space to falsely disparaging\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8431,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8431","url_meta":{"origin":175,"position":1},"title":"National Papa John&#8217;s Depreciation Day &#8211; Or How To Buy Health Care For 14 Cents","author":"Mark NC","date":"11\/12\/2012","format":false,"excerpt":"Well, here's a bad idea, if there ever was one. \"National Papa John's Appreciation Day.\" This is brought to you by the folks who supported Chick-Fil-A's bigotry with an assist from Fox News. Let's say there is a nationwide pizza franchise that earns $1.2 billion annually, and whose owner is\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6745,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=6745","url_meta":{"origin":175,"position":2},"title":"Glenn Beck Has Another Attack Of Nazi Tourettes Syndrome","author":"Mark NC","date":"3\/26\/2012","format":false,"excerpt":"Today on his radio show, Glenn Beck discussed Barack Obama's campaign video, \"The Road We've Traveled,\" with his Kindergarten Krew (did you know that Beck still has a radio show?). It will surprise no one that Beck & Company didn't think much of it. But it is sad to learn\u2026","rel":"","context":"In &quot;Election&quot;","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1476,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1476","url_meta":{"origin":175,"position":3},"title":"Glenn Beck&#8217;s Sermon On Shared Sacrifice Will Make You Sick","author":"Mark NC","date":"11\/25\/2009","format":false,"excerpt":"There's no doubt about it. The United States economy is still reeling from the effects of one of the worst recessions in its history. It is piling up massive debt and struggling to produce even modest growth and job creation. At the same time it is embroiled in two wars\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=219"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3935,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=3935","url_meta":{"origin":175,"position":4},"title":"Murdoch Media Ignores Charges Against Fox News Boss Roger Ailes","author":"Mark NC","date":"2\/25\/2011","format":false,"excerpt":"Yesterday the New York Times published a bombshell story revealing allegations that Fox News chairman Roger Ailes asked an employee to lie to federal investigators to protect a close friend and political comrade. The article said that Ailes had asked Judith Regan, then head of a publishing unit at News\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":68445,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=68445","url_meta":{"origin":175,"position":5},"title":"Trump is OUTRAGED that a Democrat is Running as a Democrat After Trying to Buy Him With a Pardon","author":"Mark NC","date":"12\/7\/2025","format":false,"excerpt":"It has long been observed that the most - or only - criteria for securing support from Donald Trump was demonstrating an unflinching and unyielding loyalty to Trump no matter how reprehensible his words and deeds. Glassy-eyed praise for Trump earns his affection. But even the mildest criticism triggers his\u2026","rel":"","context":"In &quot;Election&quot;","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"Donald Trump Angry","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-angry-red.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-angry-red.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-angry-red.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/175\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}