{"id":196,"date":"2006-08-01T14:20:26","date_gmt":"2006-08-01T21:20:26","guid":{"rendered":"\/?p=196"},"modified":"2006-08-29T21:55:43","modified_gmt":"2006-08-30T04:55:43","slug":"fox-news-sinks-again","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=196","title":{"rendered":"Fox News Sinks Again"},"content":{"rendered":"

In the July ratings<\/a> for the cable news networks, Fox continues its steady year-over-year decline. This July’s book includes reporting on the Israel\/Lebanon conflict. Breaking news events like this spike ratings for news programs. So when comparing this year’s July book with last year’s, it is important to note that there was no comparable news event in July of 2005. That means that the comparisons with this year would have been even worse, but for the boost caused by current events.<\/p>\n

UPDATE: Here is an hourly breakdown<\/a> (PDF) of the numbers by demo and program, with comparisons to 2005.<\/p>\n

Total Day – 25-54 Demo:<\/em><\/p>\n\n\n\n\n\n
 <\/td>\nFNC<\/b><\/td>\nCNN<\/b><\/td>\nMSNBC<\/b><\/td>\nHLN<\/b><\/td>\nCNBC<\/b><\/td>\n<\/tr>\n
July ’06:<\/td>\n293<\/td>\n203<\/td>\n109<\/td>\n85<\/td>\n56<\/td>\n<\/tr>\n
July ’05:<\/td>\n295<\/td>\n144<\/td>\n84<\/td>\n104<\/td>\n43<\/td>\n<\/tr>\n
% change:<\/td>\n-1%<\/font><\/td>\n+45%<\/font><\/td>\n+30%<\/font><\/td>\n-18%<\/font><\/td>\n+24%<\/font><\/td>\n<\/tr>\n<\/table>\n

Primetime – 25-54 Demo:<\/em><\/p>\n\n\n\n\n\n
 <\/td>\nFNC<\/b><\/td>\nCNN<\/b><\/td>\nMSNBC<\/b><\/td>\nHLN<\/b><\/td>\nCNBC<\/b><\/td>\n<\/tr>\n
July ’06:<\/td>\n404<\/td>\n278<\/td>\n142<\/td>\n104<\/td>\n61<\/td>\n<\/tr>\n
July ’05:<\/td>\n492<\/td>\n210<\/td>\n111<\/td>\n151<\/td>\n61<\/td>\n<\/tr>\n
% change:<\/td>\n-24%<\/font><\/td>\n+32%<\/font><\/td>\n+28%<\/font><\/td>\n-31%<\/font><\/td>\n0%<\/font><\/td>\n<\/tr>\n<\/table>\n

The severe decline in the Fox and Headline News primetime schedules suggests a possible audience fatigue for the bloviating pundits that populate those dayparts. That includes Bill O’Reilly, Hannity & Colmes, and Greta Van Susteren on Fox, and Nancy Grace and Glen Beck on on HLN. While the increases at MSNBC and CNN may suggest an appreciation for the counter-programming on MSNBC (i.e. Keith Olbermann’s Countdown) and the hard news flavor of CNN.<\/p>\n

Most of all, I believe that the significance of the O’Reilly, et al, free fall is that we may have pushed back the hands of the Armageddon Clock a half hour or so. There is still a long way to go before Fox is knocked off its pedestal, but the trends are consistently pointing toward that outcome.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the July ratings for the cable news networks, Fox continues its steady year-over-year decline. This July’s book includes reporting on the Israel\/Lebanon conflict. Breaking news events like this spike ratings for news programs. So when comparing this year’s July book with last year’s, it is important to note that there was no comparable news […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,6],"tags":[],"class_list":["post-196","post","type-post","status-publish","format-standard","hentry","category-general","category-ratings"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-3a","jetpack-related-posts":[{"id":1720,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1720","url_meta":{"origin":196,"position":0},"title":"Fox News Ratings Plummet In May","author":"Mark NC","date":"6\/4\/2010","format":false,"excerpt":"The latest ratings report for cable news networks reveals a sharp decline for America's #1 provider of right-wing propaganda. Fox News is leaking more than the BP oil rig in the gulf. According to TV By the Numbers: In May, all of Fox News' primetime programs posted their worst 25-54\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4564,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=4564","url_meta":{"origin":196,"position":1},"title":"May Cable News Ratings: Fox News Gets Stomped","author":"Mark NC","date":"6\/1\/2011","format":false,"excerpt":"Ratings for cable news for the month of May 2011, bring bad news for Fox News. In the key demographic group of 25-54 year-olds, Fox was alone in declining during the primetime hours. This was a really bad month for Fox News which lost viewers in the demo for every\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8900,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8900","url_meta":{"origin":196,"position":2},"title":"Fox News Is The Biggest Ratings Loser On Inauguration Day","author":"Mark NC","date":"1\/22\/2013","format":false,"excerpt":"Monday's presidential inauguration was a television event that was heavily promoted by all of the networks covering it. But one network was conspicuously short of viewers during President Obama's speech and throughout the broadcast day. While overall viewing was down for all three cable news networks compared to 2009's inauguration,\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":219,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=219","url_meta":{"origin":196,"position":3},"title":"The Fox Meltdown Accelerates","author":"Mark NC","date":"8\/30\/2006","format":false,"excerpt":"Fox News Chairman Roger Ailes was on the warpath back in June because of his network's poor performance. Says Ailes: \"Anyone who displays launch-type intensity will continue to have a job at Fox News. Those who don't will not. And that includes talent.\" Seems like an empty threat in as\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9416,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=9416","url_meta":{"origin":196,"position":4},"title":"Cable News Viewers Are Getting Smarter – Dumping Fox News","author":"Mark NC","date":"4\/3\/2013","format":false,"excerpt":"In the first quarter of 2013 the trends for cable news viewership are affirming past performance. And once again, Fox News is losing viewers at a faster rate than its competitors. While remaining on top overall, Fox lost nearly 20% of its total audience as compared to the same period\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36475,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=36475","url_meta":{"origin":196,"position":5},"title":"Roy Moore’s Alabama Trainwreck Was a Disaster for Fox News and a Big Win for MSNBC","author":"Mark NC","date":"12\/14\/2017","format":false,"excerpt":"Alabama's senate race became a national event due the the unique circumstances that marked the election. Roy Moore's campaign was emblematic of a new movement to hold sexual predators accountable. And his anachronistic racial and religious rigor was reminiscent of the Spanish Inquisition. 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