{"id":227,"date":"2006-09-12T20:29:22","date_gmt":"2006-09-13T03:29:22","guid":{"rendered":"\/?p=227"},"modified":"2007-05-11T11:46:03","modified_gmt":"2007-05-11T18:46:03","slug":"mainstream-media-advances-on-the-internet","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=227","title":{"rendered":"Mainstream Media Advances On The Internet"},"content":{"rendered":"

A new report<\/a> finds that the usual suspects in big media are also the big winners on the Internet. The report also states that those same players will be growing faster than other sectors of the media industry.<\/p>\n

Anybody thinking that the Internet was going to rescue us from the stodgy, entrenched, and compromised press that has been torturing journalism for the past 50 years had better wake up. The giant corporations that own the media today are not about to let go of their monopolies.<\/p>\n

“…traditional media companies are aggressively pursuing online and mobile platforms, protecting their brands and developing new revenue streams,” said James Rutherfurd, VSS’ executive vice president and managing director.<\/span><\/p>\n

Rutherford said amid the unprecedented fragmentation of the media market, “traditional media companies have responded by investing in multiple media platforms to reach this increasingly fragmented audience.”<\/span><\/p>\n

Market fragmentation is really just the migration of consumers to new technologies. The media companies recognize this migration and are developing or acquiring properties in the new media space. Already, 9 of the top 11<\/a> news sites on the net are owned by big media. The most popular new Internet destinations have targets on their backs. Rupert Murdoch’s Internet division recently purchased MySpace and the rumors of YouTube’s acquisition<\/a> are heating up.<\/p>\n

If we want to preserve the net’s independence, we had better make sure that we don’t allow it to be devoured by the dinosaurs that have fouled the conventional media. That means putting your home page where your mouth is. We need to support independent sites and refrain from supporting those that have fallen into the big media abyss.<\/p>\n

An interesting side note from the report: The number of hours that consumers will spend with media will increase to 3620 per person annually. That’s almost 10 hours a day. This projection paints a bleak picture of mankind’s future.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new report finds that the usual suspects in big media are also the big winners on the Internet. The report also states that those same players will be growing faster than other sectors of the media industry. Anybody thinking that the Internet was going to rescue us from the stodgy, entrenched, and compromised press […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,1,7],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","hentry","category-big-media","category-general","category-internet-freedom"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-3F","jetpack-related-posts":[{"id":821,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=821","url_meta":{"origin":227,"position":0},"title":"The Internet vs. Traditional Journalism","author":"Mark NC","date":"3\/4\/2008","format":false,"excerpt":"There is a new Zogby poll on the nation's attitudes toward Internet vs. traditional journalism. Some highlights: 67% believe traditional journalism is out of touch with what Americans want from their news. 32% said Internet sites are their most trusted source for news and information, followed by newspapers (22%), television\u2026","rel":"","context":"In "Big Media"","block_context":{"text":"Big Media","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=12"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1153,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1153","url_meta":{"origin":227,"position":1},"title":"The Wall Street Journal And Network Neutrality","author":"Mark NC","date":"12\/16\/2008","format":false,"excerpt":"An article in the Wall Street Journal is reporting that prominent advocates of Network Neutrality are reversing or softening their positions on the concept of treating all Internet traffic equally. The authors go into some depth in support of their contention that the movement is losing steam. 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What it revealed was\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"AT&T NSA Spying","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/att-nsa.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/att-nsa.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/att-nsa.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1347,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1347","url_meta":{"origin":227,"position":3},"title":"Fox Nation Touts Grand Theft As A Fun New Sport","author":"Mark NC","date":"7\/31\/2009","format":false,"excerpt":"There is an item today on Rupert Murdoch's The Fox Nation that links to an article in Murdoch's English newspaper, The Sun. The Sun's report concerns Dutch victims of criminal vandals who are stealing and destroying automobiles. What sets this apart from conventional crimes is that the perpetrators have singled\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":135,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=135","url_meta":{"origin":227,"position":4},"title":"Astroturfing Network Neutrality","author":"Mark NC","date":"4\/24\/2006","format":false,"excerpt":"I was going to write a story about how the big telephone companies have launched a web site to deceive people about the impact of network neutrality. But Blue Meme has already done the work so well, I'm gonna link to it and go watch TV. Thanks, Blue Meme. 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