{"id":254,"date":"2006-10-10T10:39:47","date_gmt":"2006-10-10T17:39:47","guid":{"rendered":"\/?p=254"},"modified":"2006-10-10T19:39:55","modified_gmt":"2006-10-11T02:39:55","slug":"abc-news-for-geezers","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=254","title":{"rendered":"ABC News For Geezers"},"content":{"rendered":"

If you need another example<\/a> of how decayed the lifeless body of the media is, Charlie Gibson, anchor of ABC News’ World News Tonight<\/em>, has been kind enough to offer one.<\/p>\n

Gibson thinks that the ads during his broadcast are slanted too heavily to senior viewers. He complains that they, “bespeak an older audience.”<\/em> Bespoken like the 63 year-old geezer that he is. But you would think that an old hand like himself, might have a better understanding of television adverstising than is exhibited by this statement:<\/p>\n

“Why say the important audience is 25 to 54 if you run ads that obviously appeal to people over 60 or 65?”<\/span> Gibson says. “Why aren’t you trying to get commercials that appeal to the audience you want to get?”<\/span> <\/p>\n

Somebody send a telegraph to Gibson (I’m not sure he can work a cell phone). Broadcasters do not use commercials to attract audiences to programs. They use programs to attract audiences to commercials.<\/strong> The reason WNT has so many ads for Depends and Viagra is that the advertisers know where there customers are. Replacing those ads with ads for sports cars and iPods is not going to produce a groundswell of young viewers. Wake up and smell the Metamucil, Charlie.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you need another example of how decayed the lifeless body of the media is, Charlie Gibson, anchor of ABC News’ World News Tonight, has been kind enough to offer one. Gibson thinks that the ads during his broadcast are slanted too heavily to senior viewers. He complains that they, “bespeak an older audience.” Bespoken […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-254","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-46","jetpack-related-posts":[{"id":1387,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1387","url_meta":{"origin":254,"position":0},"title":"Charlie Gibson Stepping Down As ABC News Anchor","author":"Mark NC","date":"9\/2\/2009","format":false,"excerpt":"When Charlie Gibson approached ABC News president David Westin to advise him of his intention to step down as anchor of ABC's World News Tonight, I have to wonder if Westin asked, \"In what respect, Charlie?\" Gibson hardly distinguished himself as an anchor or an editor. The moist prominent role\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":866,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=866","url_meta":{"origin":254,"position":1},"title":"Gibson And Stephanopoulos: The Keystone Flops","author":"Mark NC","date":"4\/17\/2008","format":false,"excerpt":"The Democratic debate in Philadelphia last night was dominated by a wall of stupid painstakingly constructed by ABC's moderators, Charlie Gibson and George Stephanopoulos. Their obsession with trivia and avoidance of substance submerged this affair from its opening introduction. It's hard to say it much better than Washington Post critic\u2026","rel":"","context":"In "Election"","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10523,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=10523","url_meta":{"origin":254,"position":2},"title":"Fox News Bloodlust: Crusading For A Pro-War President","author":"Mark NC","date":"9\/8\/2013","format":false,"excerpt":"Fox News radio host, John Gibson, embarked on a disturbingly hawkish fit of war mongering that was re-published today on the Fox News community web site, and Festival of Lies, Fox Nation. Gibson displayed his unabashed affinity for mortal combat with a screed that questioned whether an anti-war president should\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":871,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=871","url_meta":{"origin":254,"position":3},"title":"One More Thing About The Philadelphia Debate","author":"Mark NC","date":"4\/19\/2008","format":false,"excerpt":"Lest anyone get the wrong idea, the problem with the debate in Philadelphia was not that it was more harsh on one candidate than the other, and it was not whether the questions were too tough. The problem was that the questions were too stupid. The problem was that the\u2026","rel":"","context":"In "Election"","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":511,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=511","url_meta":{"origin":254,"position":4},"title":"Junk Science And Junk News From Fox","author":"Mark NC","date":"7\/8\/2007","format":false,"excerpt":"On the day following the largest entertainment event in history, the folks at Fox behave with an uncanny predictability. With a live audience spanning 8 continents, four television networks, and record-setting access to live streaming over the Internet, Live Earth took it's place in history and in the hearts of\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1052,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1052","url_meta":{"origin":254,"position":5},"title":"Palin Boots McCain From Top Of The Ticket","author":"Mark NC","date":"9\/11\/2008","format":false,"excerpt":"Judging by the treatment Sarah Palin is receiving from the media, a casual observer could be forgiven for assuming that she is the candidate for president and John McCain is her running mate. Wednesday evening she arrived back in her home state of Alaska and all three cable news networks\u2026","rel":"","context":"In "Election"","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=254"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/254\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}