{"id":315,"date":"2007-01-04T15:43:17","date_gmt":"2007-01-04T22:43:17","guid":{"rendered":"\/?p=315"},"modified":"2007-01-04T15:44:14","modified_gmt":"2007-01-04T22:44:14","slug":"msnbc-stands-alone-in-2006","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=315","title":{"rendered":"MSNBC Stands Alone In 2006"},"content":{"rendered":"

MSNBC has beaten the competition in terms of audience growth consistently for the last twelve months. So it should come as no surprise that MSNBC’s tally for 2006 shows not only the highest gain<\/a> over 2005, but the only<\/strong> gain amongst cable news networks. <\/p>\n

As usual, it was Keith Olbermann’s Countdown that fueled the increase. Countdown was up 60% in total viewers and 67% in the 25-54 demo. Keith’s nemesis, Bill O’Reilly, can still boast about being the number one program on cable news, but those footsteps he hears are not the pitter-patter of the Culture Warrior Youth.<\/p>\n\n\n\n\n
Primetime<\/b><\/td>\nCNN<\/b><\/td>\nFOX<\/b><\/td>\nHLN<\/b><\/td>\nMSNBC<\/b><\/td>\n<\/tr>\n
Persons 2+<\/td>\n-12%<\/font><\/td>\n-20%<\/font><\/td>\n-4%<\/font><\/td>\n+6%<\/font><\/td>\n<\/tr>\n
Persons 25-54<\/td>\n-17%<\/font><\/td>\n-25<\/font><\/td>\n-3<\/font><\/td>\n+8%<\/font><\/td>\n<\/tr>\n<\/table>\n

<\/p>\n\n\n\n\n
Total Day<\/b><\/td>\nCNN<\/b><\/td>\nFOX<\/b><\/td>\nHLN<\/b><\/td>\nMSNBC<\/b><\/td>\n<\/tr>\n
Persons 2+<\/td>\n-7%<\/font><\/td>\n-14%<\/font><\/td>\n-7%<\/font><\/td>\n+8%<\/font><\/td>\n<\/tr>\n
Persons 25-54<\/td>\n-5%<\/font><\/td>\n-18%<\/font><\/td>\n-7%<\/font><\/td>\n+12%<\/font><\/td>\n<\/tr>\n<\/table>\n

If you kiddies are looking for something constructive to do, here’s a project for you:<\/p>\n

Fox News is currently renegotiating its contracts with cable carriers. They have been lumbering under one of the worst deals in the business because they were desperate for carriage when they started out. Now they believe that they are entitled to substantial upgrades. On the surface, they have a pretty good case since they are the top cable news network. But as this marketing burst is coming at a time when they are also the fastest declining network, cable operators should not be bullied into accepting sky high licensing fees. If Fox was stupid enough to lock themselves into low fees in their formative years, cablers should learn from that and not lock themselves into high fees while Fox is sinking.<\/p>\n

This would be a good time to write your local cable company and stress that you are not willing to pay more to have continued access to Fox News. Any deal that they make with Fox must not result in an increase of your monthly fees. If that happens, you will quickly cancel and get a dish.<\/p>\n

The end result of this is not to keep Fox off of the air. The cable companies are surely going to re-up with the current Nielsen leader. But you can have an impact on their profitability by giving your cable operator the ammunition to bargain Fox down. So sharpen those pencils and let your carrier know that you will not tolerate rate increases to fatten the wallets of a network you don’t even watch.<\/p>\n","protected":false},"excerpt":{"rendered":"

MSNBC has beaten the competition in terms of audience growth consistently for the last twelve months. So it should come as no surprise that MSNBC’s tally for 2006 shows not only the highest gain over 2005, but the only gain amongst cable news networks. As usual, it was Keith Olbermann’s Countdown that fueled the increase. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,6],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-general","category-ratings"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-55","jetpack-related-posts":[{"id":352,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=352","url_meta":{"origin":315,"position":0},"title":"Olbermann Re-ups At MSNBC With New NBC Gig","author":"Mark NC","date":"2\/15\/2007","format":false,"excerpt":"Keith Olbermann has built Countdown into the fastest growing cable news program. He is the most watched MSNBC primetime personality and his show is driving the network's ratings surge. Now MSNBC is announcing that Olbermann's contract has been renewed for four more years. More significantly, he is being given new\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1121,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1121","url_meta":{"origin":315,"position":1},"title":"And The Winner Is … Keith Olbermann’s Countdown","author":"Mark NC","date":"11\/4\/2008","format":false,"excerpt":"It has been a long campaign, but the tally is finally in. Last week Keith Olbermann's Countdown beat the O'Reilly Factor every day in the key 25-54 audience demographic. Here is the five day average for the primetime cable news programs: ProgramViewers Countdown1180 Rachel Maddow1063 O'Reilly Factor1020 Hannity & Not\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1133,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1133","url_meta":{"origin":315,"position":2},"title":"Post-Election Cable News Ratings: Good News For MSNBC","author":"Mark NC","date":"11\/19\/2008","format":false,"excerpt":"The presidential election was a boon for the news business, especially cable TV news. All three players boosted their year-ago numbers, but it was not an equal opportunity affair. NetworkPrev Week +\/-Prev Year +\/- Fox-30+40 CNN-58+36 MSNBC+40+143 Once again, MSNBC delivered far stronger growth numbers than any of its competitors.\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":271,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=271","url_meta":{"origin":315,"position":3},"title":"The Olbermann Steamroller Still Rolling","author":"Mark NC","date":"11\/1\/2006","format":false,"excerpt":"Ratings for the cable news nets have been released and October 2006 to October 2005 comparisons again look sweet for Countdown. MSNBC scored hefty gains driven by Olbermann's 61% rise in viewers 25-54. His total viewer increase was 67%, while O'Reilly's dropped (again) 22%. Countdown improved more than any of\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":936,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=936","url_meta":{"origin":315,"position":4},"title":"The Rise Up Of Countdown","author":"Mark NC","date":"6\/3\/2008","format":false,"excerpt":"Another month, another dismal performance by Fox News who, once again, wins the trophy for \"Slowest Growing Cable News Network.\" The redundancy of this news compels me to search for some other ratings story so as not to bore myself. Fortunately, I've found a couple. For most of the past\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1286,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1286","url_meta":{"origin":315,"position":5},"title":"Cable News Trek: The Next Generation","author":"Mark NC","date":"6\/3\/2009","format":false,"excerpt":"Fox News has been reveling in their post-election ratings bump. By all appearances it is really just a pity party for the losers who are congregating at the Fox water cooler to assuage their misery. But I have to give them credit for having such unparalleled devotion to their demon\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=315"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}