{"id":35987,"date":"2017-10-26T15:54:21","date_gmt":"2017-10-26T22:54:21","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=35987"},"modified":"2017-10-26T15:57:55","modified_gmt":"2017-10-26T22:57:55","slug":"fox-news-is-scaring-off-advertisers-with-their-relentless-trump-fluffing-lies-and-racism","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=35987","title":{"rendered":"Fox News is Scaring Off Advertisers With Their Relentless Trump-Fluffing, Lies, and Racism"},"content":{"rendered":"

The Fox News chickens are coming home to roost. Or perhaps more accurately, they are flying the coop. Since its inception, Fox News has devoutly propelled a far right-wing agenda. They have steadfastly promoted conservative politicians and policies and shamelessly defended Republicans from any and all criticism. Their reward for such partisan bias was the devotion of glassy-eyed regressives whose loyalty produced high ratings and revenue.<\/p>\n

\"Donald
\n<\/a><\/p>\n

However, there was also a price to pay. In 2011 they discovered the hard way that wingnut extremism was not a sustainable business model. That’s when they were forced to fire Glenn Beck for venturing too far into bigotry and conspiracy theories. Beck’s audience was still substantial, but advertisers were shunning him like the plague. So Fox News eventually cut the cord.<\/p>\n

Sadly for Fox News, they don’t seem to have learned anything from that disaster. In the years that followed, Fox has continued to spew propaganda and outright falsehoods in the service of GOP politics. And since the inauguration of Donald Trump the level of bombast and junk journalism has grown precipitously. In the past year Fox News has exceeded their wildest dreams as purveyors of state-approved disinformation. Primetime on the network is stuffed with Trumpeteers, and the rest of the day’s roster is no less reverential.<\/p>\n

Recently Fox lost some of its star power due to sexual misconduct allegations. Their biggest attraction, Bill O’Reilly was fired after multiple woman came forward with stories of harassment and abuse. Eric Bolling was also dismissed for similar reasons. Megyn Kelly chose to leave due to her own experiences with deviants like O’Reilly and CEO Roger Ailes. However, while their replacements may be free of salacious scandal (for now), they are decidedly more extreme in their politics. Consequently, the advertising prospects for Fox News are once again in decline. TVNewser is reporting<\/a><\/strong> that:<\/p>\n

“Fox News has taken the most significant hit with -17 percent less spend on news programming in September 2017 vs. September 2016. CNN also saw a small decrease, down -1 percent, while MSNBC was up +2 percent.”<\/strong><\/p><\/blockquote>\n

The fact that Fox’s competitors didn’t suffer the profound losses that Fox did is evidence that the problems at Fox News are not due to some industry-wide weakness. It’s more likely due to the reluctance of advertisers to be associated with nutcases like Sean Hannity. There’s confirmation of that in the reporting of the unit cost for ads on Fox. Newcomer Tucker Carlson is pulling in $12,200 per ad. Hannity is getting only $8,500. What makes that significant is that Hannity is the higher rated program of the two. In fact, it’s the highest rated show on Fox News.<\/p>\n

So Hannity is valued thirty percent less than a lower rated program. That can only be because ad buyers are scared off by Hannity’s increasingly lunatic conspiracies and brazen Trump-fluffing. The effect is likely leaking into other programs as well. As Carlson’s lunacy becomes more evident, expect his ad buys to shrink. Likewise, the Laura Ingraham Angle, which premieres next week, is already generating bad press<\/a><\/strong>.<\/p>\n

\n

How Fox News Deceives and Controls Their Flock:
\nFox Nation vs. Reality: The Fox News Cult of Ignorance.<\/a>
\nAvailable now at Amazon.<\/strong><\/p>\n<\/blockquote>\n

All of this is very troubling for Fox News. But it’s heartening for America. One of the right’s favorite societal institutions, the free market, is demonstrating the folly of an alleged “news”<\/em> network abandoning all pretenses of legitimate journalism. Will this force Fox News to change their ways. Doubtful. Fox’s management, Rupert Murdoch and family, have plenty of money with which to prop up their propaganda outlet. But they will be less able to disguise their deceitful intent, and will likely continue to shed advertisers and viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Fox News chickens are coming home to roost. Or perhaps more accurately, they are flying the coop. Since its inception, Fox News has devoutly propelled a far right-wing agenda. They have steadfastly promoted conservative politicians and policies and shamelessly defended Republicans from any and all criticism. Their reward for such partisan bias was the […]<\/p>\n","protected":false},"author":1,"featured_media":34118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,684,6],"tags":[26,554,33,44,429,129,25],"class_list":["post-35987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-media-bias","category-ratings","tag-bill-oreilly","tag-donald-trump","tag-fox-news","tag-glenn-beck","tag-megyn-kelly","tag-sean-hannity","tag-tucker-carlson"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-news-channel.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-9mr","jetpack-related-posts":[{"id":28721,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=28721","url_meta":{"origin":35987,"position":0},"title":"Glenn Beck Returns To Cable News – On MSNBC? (Sort Of)","author":"Mark NC","date":"6\/10\/2015","format":false,"excerpt":"The ratings troubles on MSNBC have been the subject of much hand-wringing by executives at the cable network and their corporate bosses at Comcast\/NBCUniversal. In an attempt to reverse the downtrend MSNBC canceled Ronan Farrow and Joy Reid, moving anchor Thomas Roberts into those time slots. That left an opening\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"MSNBC Amy Holmes Glenn Beck","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/amy-holmes-msnbc.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/amy-holmes-msnbc.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/amy-holmes-msnbc.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":40904,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=40904","url_meta":{"origin":35987,"position":1},"title":"Flip-Flop: Glenn Beck Now Says that Not Reelecting Trump Would Be ‘The End of the Country’","author":"Mark NC","date":"3\/19\/2019","format":false,"excerpt":"Rising from the ashes of his failing media dung heap, Glenn Beck has reemerged to prove that nobody is better at hyperbolic inanities than the once and future master of the blackboard arts. Best known as a conspiracy crackpot, Beck has faded into the ether while grasping desperately at straws\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Glenn Beck","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/beck-chalkwall.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/beck-chalkwall.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/beck-chalkwall.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1615,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1615","url_meta":{"origin":35987,"position":2},"title":"Fox News: We’re Only In It For The Money","author":"Mark NC","date":"4\/10\/2010","format":false,"excerpt":"The string of confessions coming out of Fox News is shaping into a pattern of greed and deceit that ought to attract some attention from their viewers. You know, the people who regard Fox as a beacon of truth in a mediasphere contaminated by alleged liberal propaganda. What should those\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":31420,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=31420","url_meta":{"origin":35987,"position":3},"title":"Morning Joe, Fox News, And The Curse Of Dumb Glenn Beck Comparisons","author":"Mark NC","date":"4\/19\/2016","format":false,"excerpt":"There is nothing more embarrassing than a public figure so desperate for attention that he uncorks painfully shallow op-eds that only demonstrate why he gets so little attention. That's the situation that MSNBC's Morning Joe Scarborough finds himself in now after he penned a column for the Washington Post with\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Morning Joe Scarborough","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/scarborough-foxnews.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/scarborough-foxnews.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/scarborough-foxnews.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":4014,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=4014","url_meta":{"origin":35987,"position":4},"title":"Is Fox News Contemplating Life Without Glenn Beck?","author":"Mark NC","date":"3\/7\/2011","format":false,"excerpt":"A column by David Carr in the New York Times is causing a stir in the Mediasphere today. The story concerns the status of Glenn Beck in the media marketplace, as well as at his Fox News home. Much of the article details the rapid decline of what was once\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7345,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=7345","url_meta":{"origin":35987,"position":5},"title":"What Does MSNBC Have In Common With Glenn Beck?","author":"Mark NC","date":"6\/18\/2012","format":false,"excerpt":"Last week Dylan Ratigan announced that he would be leaving his program on MSNBC. That leaves a vacancy in the afternoon for the network that could be used as an opportunity to jumpstart their stagnant ratings. Unfortunately, the programming geniuses at MSNBC seem to be more interested in committing ratings\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/35987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35987"}],"version-history":[{"count":4,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/35987\/revisions"}],"predecessor-version":[{"id":35991,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/35987\/revisions\/35991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/media\/34118"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}