{"id":36694,"date":"2018-01-09T13:04:37","date_gmt":"2018-01-09T21:04:37","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=36694"},"modified":"2018-01-09T13:05:44","modified_gmt":"2018-01-09T21:05:44","slug":"msnbc-has-biggest-black-prime-time-audience-on-cable-fox-news-isnt-even-in-the-top-10","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=36694","title":{"rendered":"MSNBC Has Biggest Black Prime Time Audience on Cable, Fox News Isn&#8217;t Even in the Top 10"},"content":{"rendered":"<p>Last year was a banner year for MSNBC as it ratings surged to unprecedented new highs. Much of this was driven by the soaring popularity of Rachel Maddow, but the rest of the network&#8217;s roster enjoyed similar success. Many of the programs achieved their highest ever ratings in 2017, a year that suffered through the painful presidency of Donald Trump.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newscorpse.com\/Pix\/FoxNews\/foxnews-racist-smears.jpg\" alt=\"Fox News MSNBC\" width=\"550\" height=\"296\" class=\"aligncenter size-full wp-image-36696\" \/><br \/>\n<a href=\"https:\/\/www.facebook.com\/NewsCorpse\/posts\/1998108420203943\" target=\"_blank\" title=\"Share on Facebook\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newscorpse.com\/Pix\/Advs\/fb-share-tn.jpg\" width=\"274\" height=\"20\" class=\"aligncenter\"\/><\/a><\/p>\n<p>There is speculation that Trump&#8217;s historically low approval ratings fueled some of the growth at MSNBC as viewers sought out news related to the latest Trump scandal. But that&#8217;s far too simple an explanation. Trump&#8217;s yammering about what he called <em>&#8220;fake news,&#8221;<\/em> but was actually just any news he didn&#8217;t like, didn&#8217;t fool the American people. They were more interested in credible journalism that relied on facts and honest analysis.<\/p>\n<p>MSNBC benefited from that trend in the information marketplace. But they also benefited from a commitment to producing well-rounded coverage of a diverse nation. As a result, the latest <strong><a href=\"http:\/\/www.adweek.com\/tvnewser\/msnbc-is-the-no-1-prime-time-cable-network-among-african-american-viewers\/354386\" rel=\"noopener\" target=\"_blank\">report from Nielsen<\/a><\/strong> shows that MSNBC drew more African-American viewers during prime time than any other cable network. That&#8217;s not just any other cable news network, but any network of any type. Here are the rankings:<\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td width=\"64\"><\/td>\n<td width=\"84\"><strong> <\/strong><\/td>\n<td width=\"79\"><\/td>\n<td width=\"55\"><strong> <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\"><strong>2017 rank<\/strong><\/td>\n<td width=\"84\"><strong>Network<\/strong><\/td>\n<td width=\"79\"><strong>(000)<br \/>\n<\/strong><\/td>\n<td width=\"55\"><strong>&#8217;17 vs. &#8217;16<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">1<\/td>\n<td width=\"84\">MSNBC<\/td>\n<td width=\"79\">483,096<\/td>\n<td width=\"55\"><strong>50%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">2<\/td>\n<td width=\"84\">VH1<\/td>\n<td width=\"79\">467,189<\/td>\n<td width=\"55\"><strong>7%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">3<\/td>\n<td width=\"84\">ESPN<\/td>\n<td width=\"79\">458,651<\/td>\n<td width=\"55\"><strong>3%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">4<\/td>\n<td width=\"84\">OWN<\/td>\n<td width=\"79\">330,729<\/td>\n<td width=\"55\"><strong>-21%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">5<\/td>\n<td width=\"84\">TNT<\/td>\n<td width=\"79\">322,525<\/td>\n<td width=\"55\"><strong>6%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">6<\/td>\n<td width=\"84\">BET<\/td>\n<td width=\"79\">322,330<\/td>\n<td width=\"55\"><strong>3%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">7<\/td>\n<td width=\"84\">Nickelodeon<\/td>\n<td width=\"79\">312,574<\/td>\n<td width=\"55\"><strong>7%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">8<\/td>\n<td width=\"84\">CNN<\/td>\n<td width=\"79\">306,359<\/td>\n<td width=\"55\"><strong>5%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">9<\/td>\n<td width=\"84\">USA<\/td>\n<td width=\"79\">286,537<\/td>\n<td width=\"55\"><strong>-7%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"64\">10<\/td>\n<td width=\"84\">Adult Swim<\/td>\n<td width=\"79\">212,464<\/td>\n<td width=\"55\"><strong>-28%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>An especially notable omission from that list is Fox News. Their appeal to African-Americans wasn&#8217;t even enough to land them in the top 10. So if you ever wondered how Fox News gets away with filling their schedule with such brazenly racist programs and commentaries, these Nielsen numbers might provide the answer.<\/p>\n<p>This certainly was not a new development for Fox News. News Corpse <strong><a href=\"https:\/\/www.newscorpse.com\/ncWP\/?p=23805\" rel=\"noopener\" target=\"_blank\">reported in 2014<\/a><\/strong> that Fox&#8217;s share of the black audience was a pitiful one percent. This can explain why Fox News doesn&#8217;t worry about the consequences of broadcasting overtly bigoted content and dismissing all allegations of racism as <em>&#8220;race hustling.&#8221;<\/em> After all, they have little to lose by offending a segment of the television universe that doesn\u2019t watch their programs anyway.<\/p>\n<blockquote>\n<p style=\"text-align:center;\"><strong>How Fox News Deceives and Controls Their Flock:<br \/>\n<a href=\"https:\/\/www.amazon.com\/gp\/product\/B00QSSMOES\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B00QSSMOES&#038;linkCode=as2&#038;tag=newscorpsecom-20&#038;linkId=TLI6JC2OYE22MUTS\" target=\"_blank\">Fox Nation vs. Reality: The Fox News Cult of Ignorance.<\/a><br \/>\nAvailable now at Amazon.<\/strong><\/p>\n<\/blockquote>\n<p>There&#8217;s no reason to expect any of this to change in the foreseeable future. Fox News is just as devoted to inciting racial animus and division as ever. And their defense of Trump, along with his blatantly prejudiced views and policies, will only exacerbate the situation. If anything, Fox&#8217;s prime time lineup has become more racist with Sean Hannity&#8217;s hate-speech being joined by white nationalist Tucker Carlson and notorious xenophobe Laura Ingraham. So look for MSNBC to continue its rise in the ratings while Fox News grows more narrowly focused on the all-white, alt-right viewers who represent their dwindling audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year was a banner year for MSNBC as it ratings surged to unprecedented new highs. Much of this was driven by the soaring popularity of Rachel Maddow, but the rest of the network&#8217;s roster enjoyed similar success. Many of the programs achieved their highest ever ratings in 2017, a year that suffered through the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,417,6],"tags":[554,33,22,120,1132],"class_list":["post-36694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-racism","category-ratings","tag-donald-trump","tag-fox-news","tag-msnbc","tag-rachel-maddow","tag-ratings"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/foxnews-racist-smears.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-9xQ","jetpack-related-posts":[{"id":64890,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=64890","url_meta":{"origin":36694,"position":0},"title":"Snowflake Trump Lies About Rachel Maddow&#8217;s Ratings and Predicts the &#8216;DEATH&#8217; of MSNBC and CNN","author":"Mark NC","date":"1\/25\/2025","format":false,"excerpt":"Donald Trump fancies himself to be the world's foremost expert on everything. He says that he knows more about the military than the generals; more about healthcare than doctors; more about the environment than scientists; more about the economy than the Nobel Laureates who study it. Click here to Tweet\u2026","rel":"","context":"In &quot;Free Press&quot;","block_context":{"text":"Free Press","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=14"},"img":{"alt_text":"Donald Trump, Snowflakes","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-snowflakes.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-snowflakes.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-snowflakes.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":38995,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=38995","url_meta":{"origin":36694,"position":1},"title":"Rachel Maddow is Leading MSNBC to Record Ratings, the Only Cable News Net to Gain Viewers","author":"Mark NC","date":"8\/28\/2018","format":false,"excerpt":"While Donald Trump is dragging his presidency down to the depths of the abyss, he might deserve some credit for lifting MSNBC up to the heights of ratings Valhalla. For the month of August MSNBC achieved a significant milestone, becoming the the second-most-watched network across all of basic cable. And\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Rachel Maddow","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-cheers.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-cheers.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-cheers.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":40738,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=40738","url_meta":{"origin":36694,"position":2},"title":"Rachel Maddow Stomps Sean Hannity with 4th Straight Monthly Win vs State TV (aka Fox News)","author":"Mark NC","date":"3\/2\/2019","format":false,"excerpt":"A couple of years ago Fox News was regarded as an invincible monolith on cable news that no other network could challenge. It was a fallacy created by their catering to a hard-core right-wing constituency that behaved like mesmerized cult worshipers, but it had the effect of corralling the whole\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Rachel Maddow, Sean Hannity, Fox News","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-hannity-sad-foxnews.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-hannity-sad-foxnews.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-hannity-sad-foxnews.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":41055,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=41055","url_meta":{"origin":36694,"position":3},"title":"Rachel Maddow is the #1 Cable News Program for First Quarter of 2019 Despite Trump&#8217;s Fox News Hype","author":"Mark NC","date":"4\/1\/2019","format":false,"excerpt":"The Rachel Maddow Show has achieved yet another milestone in her program's ratings surge. 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And she has been doing that handily\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Rachel Maddow","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-cheers.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-cheers.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-cheers.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/36694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36694"}],"version-history":[{"count":3,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/36694\/revisions"}],"predecessor-version":[{"id":36698,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/36694\/revisions\/36698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/media\/36696"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}