{"id":3999,"date":"2011-03-04T16:11:37","date_gmt":"2011-03-05T00:11:37","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=3999"},"modified":"2011-03-04T23:01:24","modified_gmt":"2011-03-05T07:01:24","slug":"rachel-maddow-beats-glenn-beck-in-key-demo","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=3999","title":{"rendered":"Rachel Maddow Beats Glenn Beck In Key Demo"},"content":{"rendered":"

\"GlennGlenn Beck’s star has been fading for most of the last year. He has lost about half of his television audience. His radio ratings have also been declining leading to stations dropping his program in big markets like New York, Philadelphia, and Madison. His most recent book, “Broke,”<\/em> was the first in eight years to fail to hit number one on the New York Times bestseller list. Over 300 advertisers regard him as toxic and will not permit their ads to air during his program.<\/p>\n

Yesterday, another milestone<\/a> was reached. The Rachel Maddow Show on MSNBC drew 39,000 more viewers in the key advertising demographic of 25-54 year olds. Beck did manage to draw more total viewers, but even that statistic is revealing. It shows that Beck’s audience is comprised of only 21% of the young demo. That compares to Maddow’s 31%.<\/p>\n

This is further evidence of Beck’s accelerating collapse. Last week it was reported that Beck declined<\/a> 32% (25-54) and 26% (total viewers) year-to-year for the month of February. And that’s on top of a January year-to-year drop<\/a> of 50% (25-54) and 40% (total viewers).<\/p>\n

The public is obviously tiring of this manic-paranoid’s freak show. As a result, many staunch conservatives<\/a> are becoming bolder with regard to their criticisms of Beck. And some are even recognizing that Beck may be just the tip of the iceberg<\/a> and that anyone who hitches their wagon to Beck is equally deserving of ridicule and revulsion. That applies particularly to Beck’s primary benefactors, Roger Ailes and Rupert Murdoch, but also to those who work with and\/or defend Beck. They will all learn that this stench is unremitting.<\/p>\n

As for Maddow, this is just one day, so it will take some time to see if her strength continues. Pessimists will whine that Maddow’s primetime scheduling gives her an advantage, but the fact is that this is the first time she has outdrawn Beck and that makes it significant. For now she deserves to celebrate and I congratulate her.<\/p>\n","protected":false},"excerpt":{"rendered":"

Glenn Beck’s star has been fading for most of the last year. He has lost about half of his television audience. His radio ratings have also been declining leading to stations dropping his program in big markets like New York, Philadelphia, and Madison. His most recent book, “Broke,” was the first in eight years to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,6],"tags":[44,120],"class_list":["post-3999","post","type-post","status-publish","format-standard","hentry","category-general","category-ratings","tag-glenn-beck","tag-rachel-maddow"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-12v","jetpack-related-posts":[{"id":4068,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=4068","url_meta":{"origin":3999,"position":0},"title":"Why Does Fox News Keep Glenn Beck Around?","author":"Mark NC","date":"3\/16\/2011","format":false,"excerpt":"In a discussion on the fairness and balance of Fox News, the network's CEO Roger Ailes famously told Barbara Walters that, \"I'm not in politics. I'm in ratings. We're winning.\" If we are to take Ailes at his word, then we have to wonder why he keeps Glenn Beck on\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1097,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1097","url_meta":{"origin":3999,"position":1},"title":"Glenn Beck To Suck On Fox News","author":"Mark NC","date":"10\/17\/2008","format":false,"excerpt":"In what may seem like an obvious and long overdue match up, Glenn Beck will be leaving CNN for Fox News early next year. This should be good news for CNN because Beck's show has performed terribly on the their Headline News Network (HLN). It is consistently in last place\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3796,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=3796","url_meta":{"origin":3999,"position":2},"title":"Rachel Maddow Attacked By Rightist Media Machine","author":"Mark NC","date":"2\/2\/2011","format":false,"excerpt":"Earlier this week Rachel Maddow broadcast a story that contained a reference to a satirical web site that Maddow and\/or her staff took to be real. It was embarrassing, to be sure, but Maddow owned up to it the same day without reservation: Maddow: Props to them for a brilliant\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4146,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=4146","url_meta":{"origin":3999,"position":3},"title":"LEAKED MEMO: Fox News Considers Glenn Beck’s Replacements","author":"Mark NC","date":"4\/1\/2011","format":false,"excerpt":"[UPDATE 4\/6\/11:] Just a few days after this startling April 1st revelation was published, Glenn Beck and Fox News announced that Beck's program will end later this year. [BREAKING: April 1, 2011, New York, NY] In recent weeks there has been growing speculation as to the future of Glenn Beck\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":704,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=704","url_meta":{"origin":3999,"position":4},"title":"Glenn Beck’s Ratings: Headline Snooze","author":"Mark NC","date":"12\/13\/2007","format":false,"excerpt":"When CNN announced the hiring of radio talk jock Glenn Beck almost two years ago, they used words like \"cordial,\" \"conversational\" and \"not confrontational\" to describe him. What they delivered was the polar opposite of that, as has been well documented by Media Matters. Despite CNN's laughable depiction of Beck\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4014,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=4014","url_meta":{"origin":3999,"position":5},"title":"Is Fox News Contemplating Life Without Glenn Beck?","author":"Mark NC","date":"3\/7\/2011","format":false,"excerpt":"A column by David Carr in the New York Times is causing a stir in the Mediasphere today. The story concerns the status of Glenn Beck in the media marketplace, as well as at his Fox News home. Much of the article details the rapid decline of what was once\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/3999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3999"}],"version-history":[{"count":5,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/3999\/revisions"}],"predecessor-version":[{"id":4004,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/3999\/revisions\/4004"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}