{"id":401,"date":"2007-04-05T14:22:14","date_gmt":"2007-04-05T21:22:14","guid":{"rendered":"\/?p=401"},"modified":"2007-04-14T17:38:22","modified_gmt":"2007-04-15T00:38:22","slug":"discovering-planetgreen","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=401","title":{"rendered":"Discovering PlanetGreen"},"content":{"rendered":"

Discovery<\/a> Communications, parent of the Discovery Channel, Animal Planet and the Learning Channel, has announced that they will be launching a new cable network<\/a> dedicated to environmental living. The new channel will be carved from the rebranding of the Discovery Home channel.<\/p>\n

\"DiscoveryThis is an interesting idea that could capitalize on the popularity of green culture and contribute to a positive advancement of environmental education. Last year, “An Inconvenient Truth”<\/em> became the 3rd highest grossing documentary of all time and is approaching $50 million dollars in box office<\/a>. In fact 4 of the top ten documentaries are nature or health themed. That bodes well for the viability of this genre of programming. Discovery is accepting responsibility for a healthy planet with this venture, and they are holding themselves up as a model by announcing an even broader effort, dubbed PlanetGreen, to promote an environmental lifestyle. They even plan to make the company’s headquarters carbon neutral.<\/p>\n

That’s more than our current political establishment is doing. At a time when our President is openly hostile to environmental concerns, there is a great need to inspire the American people to live harmoniously with the Earth. Americans are curiously schizophrenic when it comes to the environment. While every poll shows an overwhelming support for green policy, they still tool around the suburbs in SUVs. Clearly more education to reinforce their innate tendencies is required. David Zaslav, CEO of Discovery Communications, appears to recognize both the morality and the opportunity of eco-awareness.<\/p>\n

“To be able to rebrand an existing channel and launch with over 50 million homes in 2008 is a big statement to where the world is today,” Mr. Zaslav said in an interview. “Five years ago, people would have said ‘who are those lefties talking about green?’ “<\/span><\/p>\n

Those lefties are the majority of mainstream citizens, and they are ready for new media choices that represent their views. By rebranding an existing channel, Discovery will debut with the 50 million homes already subscribed to the Discovery Home network. That’s a considerable launching pad for the new effort that has yet to be named. If they asked me, I would say to keep the current name, “Home,”<\/em> with an arrow pointing to a picture of the Earth, which is already incorporated into their logo. This is, after all, our one and only home.<\/p>\n","protected":false},"excerpt":{"rendered":"

Discovery Communications, parent of the Discovery Channel, Animal Planet and the Learning Channel, has announced that they will be launching a new cable network dedicated to environmental living. The new channel will be carved from the rebranding of the Discovery Home channel. This is an interesting idea that could capitalize on the popularity of green […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-401","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-6t","jetpack-related-posts":[{"id":1600,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1600","url_meta":{"origin":401,"position":0},"title":"Myth Blusters: Sarah Palin Headed For Discovery","author":"Mark NC","date":"3\/25\/2010","format":false,"excerpt":"The news that Sarah Palin's Alaska has been picked up by the Discovery Channel should not come as a surprise to astute observers. After all, there are great opportunities for synergy with other Discovery properties. First of all, Discovery has been on the forefront of environmental education. They broadcast documentaries\u2026","rel":"","context":"In "Environment"","block_context":{"text":"Environment","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=473"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8297,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8297","url_meta":{"origin":401,"position":1},"title":"The GOP’s Faith-Based Obsession With Fox News And Other Lightweight Media","author":"Mark NC","date":"10\/25\/2012","format":false,"excerpt":"A new report by YouGov's BrandIndex reveals something of the character of Republicans and their focus as consumers. The study ranks the favorite brands of Americans and segments them by political party. The top ten brands for Democrats are familiar consumer names with little affiliation to politics: Google Amazon.com Cheerios\u2026","rel":"","context":"In "Election"","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6664,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=6664","url_meta":{"origin":401,"position":2},"title":"The Fox News Channel: Still #1 With Racists","author":"Mark NC","date":"3\/14\/2012","format":false,"excerpt":"This doesn't need much embellishment. A story on the Fox News web site about an archaeological discovery in China elicited what we now recognize as typical responses from the Fox News community. The list of brazenly racist comments above was abridged to remove the many duplicates. Apparently the Fox News\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8690,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8690","url_meta":{"origin":401,"position":3},"title":"Ted Nugent’s ‘Culture of Contempt’ Is Repsonsible For The Newtown Massacre","author":"Mark NC","date":"12\/19\/2012","format":false,"excerpt":"Just when you thought you've heard it all, the sickening blather of the right-wing nuthouse crowd manages to scale to new heights of idiocy and hypocrisy. Following one of the most horrific mass murders in this nation's history, Republicans have rushed to the TV cameras and talk radio mics to\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":46,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=46","url_meta":{"origin":401,"position":4},"title":"Radio Free Ohio: Clear Channel Attacks Themselves","author":"Mark NC","date":"5\/30\/2005","format":false,"excerpt":"As part of a promotion for a new progressive talk station in Akron, Ohio, Clear Channel has embarked on an unconventional advertising campaign to woo the wild liberals from their sanctuary. At the Web site for Radio Free Ohio (since replaced by just a logo), they posted a manifesto that\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":631,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=631","url_meta":{"origin":401,"position":5},"title":"Clear Channel Refuses VoteVets Ad","author":"Mark NC","date":"10\/4\/2007","format":false,"excerpt":"Radio giant Clear Channel Communications is refusing to air an ad by VoteVets, a veterans group protesting Rush Limbaugh's recent assertion that vets who oppose the war in Iraq are \"phony soldiers.\" VoteVets received a letter explaining that the ad would not run because: \"Airing anti-Rush Limbaugh ads during the\u2026","rel":"","context":"In "Censorship"","block_context":{"text":"Censorship","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=56"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=401"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/401\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}