{"id":45,"date":"2005-05-27T08:40:54","date_gmt":"2005-05-27T15:40:54","guid":{"rendered":"\/?p=45"},"modified":"2007-05-11T12:31:44","modified_gmt":"2007-05-11T19:31:44","slug":"arnold-inc","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=45","title":{"rendered":"Arnold, Inc"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.newscorpse.com\/Pix\/Arnold_Inc.jpg\" align=\"left\" hspace=\"10\" width=300\"\/>Leave it to Hollywood&#8217;s pre-eminent aging action hero to bring Madison Avenue to the statehouse in new and exciting ways.<\/p>\n<p>After taking over $279,000.00 in <a href=\"http:\/\/news.yahoo.com\/news?tmpl=story&#038;u=\/usnw\/20050525\/pl_usnw\/gov__schwarzenegger_sells_junk_food_in_political_ads_for_corporate_donors__consumer_group_calls_for_ads__removal307_xml\">campaign contributions<\/a> from consumer grocery giants Pepsi and Nestle, their products have started to pop up in his television advertising.<br clear=\"all\"\/><\/p>\n<table cellpadding=\"6\" bgcolor=\"#eeeeee\">\n<td>\n<div style=\"font-size:14px\">&#8220;The TV ad, released in May, features Schwarzenegger talking to people in a lunchroom, and places Pepsi and Arrowhead Water in prominent spots next to the governor for 1\/3 of the ad&#8230;The practice, known as &#8220;product placement,&#8221; is unheard of in political advertising. In fact, political ads typically avoid using logos because companies may not want to be associated with a particular candidate or issue. However, studios receive significant payments for featuring a product in a film or television show.&#8221;\n<\/div>\n<\/td>\n<\/table>\n<p>The Foundation for Taxpayer and Consumer Rights (FTCR) called on Schwarzenegger to return the quarter-million dollars he received from the companies, and for them to pay the market value of the advertising to the state because it is improper for the governor to use public office to sell corporate products. I&#8217;m holding my breath.<\/p>\n<p>Ad agencies, however, must be hyperventilating at the thought of this new marketing opportunity. Campaign contributions used to to be considered just a way to buy favorable legislative and regulatory treatment. Now, it can actually promote their products, pay for their candidate&#8217;s media presence, and still retain all the benefits of a traditional bribe.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,13],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","hentry","category-general","category-scandalous"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-J","jetpack-related-posts":[{"id":213,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=213","url_meta":{"origin":45,"position":0},"title":"Feds Assault California&#8217;s Reporter&#8217;s Shield Law","author":"Mark NC","date":"8\/22\/2006","format":false,"excerpt":"Josh Wolf is the blogger who has been sitting in a jail cell for refusing to turn over video he took at a public rally. Now Peter Scheer at the California First Amendment Coalition is weighing in on the question of states rights: If I were Governor Arnold Schwarzenegger or\u2026","rel":"","context":"In &quot;Free Press&quot;","block_context":{"text":"Free Press","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=14"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":60,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=60","url_meta":{"origin":45,"position":1},"title":"Enquirer Stipend Stifles Schwarzenegger&#8217;s Strumpet","author":"Mark NC","date":"8\/13\/2005","format":false,"excerpt":"","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":42,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=42","url_meta":{"origin":45,"position":2},"title":"The American Idolization of America","author":"Mark NC","date":"5\/7\/2005","format":false,"excerpt":"What is it about life in America today that makes it so easy to feel overwhelmed by societal events yet so securely oblivious to all but the most innocuous? It's like we are protectively shrink-wrapped in a miracle fabric that lets light in, but keeps heat out. In searching for\u2026","rel":"","context":"In &quot;Art\/Culture&quot;","block_context":{"text":"Art\/Culture","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=9"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1652,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1652","url_meta":{"origin":45,"position":3},"title":"Crime Inc: Glenn Beck&#8217;s Corrupt Advertisers","author":"Mark NC","date":"5\/20\/2010","format":false,"excerpt":"The past couple of weeks Glenn Beck has been raving about some sort of criminal enterprise that he imagines is being run from the White House. Even with the help of his blackboards he hasn't ever been able to coherently explain it, but he is convinced that it exists and,\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":683,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=683","url_meta":{"origin":45,"position":4},"title":"Rudy Call","author":"Mark NC","date":"11\/30\/2007","format":false,"excerpt":"Mr. 9\/11 is burnishing his credentials with an accounting scandal to go along with his sex scandal and his terrorist association scandal and his corrupt police commissioner scandal and... From Politico: \"As New York mayor, Rudy Giuliani billed obscure city agencies for tens of thousands of dollars in security expenses\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":178,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=178","url_meta":{"origin":45,"position":5},"title":"Guantanamo Press Ban Update","author":"Mark NC","date":"6\/23\/2006","format":false,"excerpt":"Since the Pentagon booted reporters out of Guantanamo last week, they have apparently relented and invited a reporter back in. By happenstance, it is a reporter from Fox News. ThinkProgress has the story about how Andrew Napolitano was singled out for a guest pass to the Cuban detainee facility. But\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/45\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}