{"id":8044,"date":"2012-09-19T16:26:44","date_gmt":"2012-09-19T23:26:44","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=8044"},"modified":"2012-09-20T15:18:05","modified_gmt":"2012-09-20T22:18:05","slug":"romneys-47-fiasco-fuels-msnbc-ratings-rout-for-maddow-odonnell","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=8044","title":{"rendered":"Romney’s 47% Fiasco Fuels MSNBC Ratings Rout For Maddow, O’Donnell"},"content":{"rendered":"

Just like when the party conventions concluded and the DNC’s superior production boosted the audience<\/a> for MSNBC’s primetime programming, the release of the crippling video of Mitt Romney dismissing half the nation as moochers<\/a> is having a positive effect on MSNBC as well.<\/p>\n

\"Rachel<\/center>
\n<\/p>\n

On Monday, Rachel Maddow crushed Sean Hannity scoring 32% more viewers in the key advertiser demo of adults 25-54. Also, Chris Matthews’ Hardball beat Shepard Smith and Lawrence O’Donnell topped Greta Van Susteren.<\/p>\n

Last night (Tuesday), Rachel again<\/a> rolled over Hannity by an even larger margin (37%). And O’Donnell continued his dominance of Van Susteren. On both nights MSNBC took the total primetime time period from Fox News. These wins are significant in that they don’t occur very often. What’s more, they are routing Fox’s perennial winners without any special programming along the lines of a convention or debate. This is strictly news driven.<\/p>\n

However, even more noteworthy is that Maddow’s demo numbers on Tuesday were the highest in all of the cable news primetime schedule. She even bested Bill O’Reilly by 3% despite the fact that O’Reilly’s guest was Jon Stewart who ought to have drawn in the younger viewers that ordinarily shun O’Reilly. With his devoted older-skewing viewers, plus the kids from Stewart’s heavily promoted guest appearance, O’Reilly should have run away with the night.<\/p>\n

Maddow’s decisive victory suggests that there is something brewing in the cable news game. Viewers are responding to the editorial content of MSNBC and its most dynamic presenters. It’s still way too soon to make definitive statements or projections, but the gathering trends are promising.<\/p>\n

Now all MSNBC has to do is capitalize on the new attention they are receiving and bring in new talent. Ed Schultz, who has not been contributing to this upswing, may be due for a makeover or a co-host. And there’s no need to repeat Hardball in the early evening when a new show could could broaden the audience. My long-shot pick: I’d give former Rep. Anthony Weiner a shot. If Eliot Spitzer can get a show on Current, Weiner should have a second chance too. He’s smart, experienced, and entertaining. And the publicity would help bring in a curious audience.<\/p>\n

[Update]<\/strong> O’Donnell beat Van Susteren again on Wednesday.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just like when the party conventions concluded and the DNC’s superior production boosted the audience for MSNBC’s primetime programming, the release of the crippling video of Mitt Romney dismissing half the nation as moochers is having a positive effect on MSNBC as well. On Monday, Rachel Maddow crushed Sean Hannity scoring 32% more viewers in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,6],"tags":[26,33,83,260,22,120],"class_list":["post-8044","post","type-post","status-publish","format-standard","hentry","category-general","category-ratings","tag-bill-oreilly","tag-fox-news","tag-jon-stewart","tag-mitt-romney","tag-msnbc","tag-rachel-maddow"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-25K","jetpack-related-posts":[{"id":8478,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8478","url_meta":{"origin":8044,"position":0},"title":"MSNBC’s Primetime Trounces Fox News Since Election Day: Maddow And O’Donnell Soar","author":"Mark NC","date":"11\/19\/2012","format":false,"excerpt":"Fox News is continuing to show weakness in its primetime schedule in the wake of President Obama's reelection. In the eight days since election day MSNBC's average audience for the key 25-54 year old demographic drew about 8% more viewers than Fox. [Source: TVNewser, weekday Nielsen ratings from 11\/7-11\/16] Particularly\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8405,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8405","url_meta":{"origin":8044,"position":1},"title":"MSNBC: #1 Cable News Network In Primetime For Two Days Post-Election","author":"Mark NC","date":"11\/9\/2012","format":false,"excerpt":"The reelection of President Barack Obama was certainly a gratifying victory for Democrats and supporters of a moderate path forward for America. However, it also seems to have been a victory for the left-of-center cable news network, MSNBC. Fox News has been dominating the cable news ratings for about a\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8756,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8756","url_meta":{"origin":8044,"position":2},"title":"A Very Merry Christmas For MSNBC – A Very Unhappy Holiday For Fox News","author":"Mark NC","date":"1\/2\/2013","format":false,"excerpt":"The Christmas Wars: It has suddenly become clear why Fox News has been so fixated on inciting a \"War on Christmas.\" It must be because the Christmas season has been devastatingly cruel to Fox News. This year the Nielsen ratings left a smoldering lump of coal in Fox's stocking despite\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7993,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=7993","url_meta":{"origin":8044,"position":3},"title":"Even MSNBC Gets A Convention Bounce: Still Beating Fox News","author":"Mark NC","date":"9\/11\/2012","format":false,"excerpt":"The Democratic National Convention last week provided an opportunity for MSNBC to introduce themselves to a wider audience. And that they did. The channel was viewed in primetime by more than nine million people during the three days of the convention. That's nearly 10% higher than the RNC viewership. And\u2026","rel":"","context":"In "Election"","block_context":{"text":"Election","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8608,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8608","url_meta":{"origin":8044,"position":4},"title":"MSNBC’s Rachel Maddow, Lawrence O’Donnell Still Stomping Fox News","author":"Mark NC","date":"12\/6\/2012","format":false,"excerpt":"This is beginning to be something of a trend. Last week MSNBC's Rachel Maddow and Lawrence O'Donnell crushed their Fox News competition - again. The week-long average for Maddow in the 25-54 demographic was 378,000, vs. Sean Hannity's 352,000. O'Donnell bested Greta Van Susteren 359,000 to 245,000. The Ed Show\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11257,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=11257","url_meta":{"origin":8044,"position":5},"title":"Christie’s Bridge-Gate Scandal Boosts Rachel Maddow To Ratings Victory Over Fox News","author":"Mark NC","date":"1\/13\/2014","format":false,"excerpt":"The dominance of Fox News in the Nielsen ratings for cable networks has not been seriously challenged for most of the past several years. There have been periods that looked promising for the competition, particularly the months between the Democratic National Convention and the presidential election in 2012. During that\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/maddow-3x1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/8044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8044"}],"version-history":[{"count":7,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/8044\/revisions"}],"predecessor-version":[{"id":8065,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/8044\/revisions\/8065"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}