{"id":855,"date":"2008-04-02T01:55:48","date_gmt":"2008-04-02T08:55:48","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=855"},"modified":"2008-04-02T01:55:48","modified_gmt":"2008-04-02T08:55:48","slug":"fox-news-no-longer-number-one","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=855","title":{"rendered":"Fox News No Longer Number One"},"content":{"rendered":"

Continuing a long pattern of decline<\/a>, Fox News once again underperforms its competitors. The first quarter of a presidential election year can generally be expected to boost viewership for news networks. For CNN and MSNBC this has been markedly apparent. For Fox News…not so much<\/a>.<\/p>\n

<\/div>\n

As a result of the hyper-growth of CNN’s prime time schedule (persons 25-54), they actually finished ahead of Fox News for the first time in six years. Another quarter like this and Fox will finish third behind both CNN and MSNBC.<\/p>\n

The stagnation of Fox’s audience can be traced in part to the downward spiral of the Bush presidency. Fox has long tethered its fortunes to a conservative ideology that has fallen out of favor. Now they have trouble attracting either viewers or guests from the more moderate and\/or progressive population. They also have an age problem. Fox News has both the oldest skewing audience and the oldest prime time line-up. That combination produces a staleness that is reflected in their ratings. It’s ironic that the Republican candidate for president is also the oldest to ever run for the office. He should be a perfect fit for Fox, if not for America.<\/p>\n

In addition to CNN’s win over Fox in the average ratings statistics, Fox has fallen to fourth place (with 24.5 million) in cumulative ratings, behind CNN (33.2), MSNBC (28.4), and Headline News (25.9). Cumes represent the number of the network’s unique viewers and are arguably a more precise measure for news programming (explanation here<\/a>).<\/p>\n

So contrary to the boasting of Fox News narcissists, they are not the ratings juggernaut that they would have you believe. In fact, sooner than many might have predicted, they will be reduced to also-rans. In advance of that you can expect that they will fiddle with their programming to deliver even more sensationalistic, high decibel, conflict-driven fare that virtually drips with steamy melodrama, controversy and a nightmarish dread of Muslims, immigrants and Democrats.<\/p>\n

Fasten your seatbelts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Continuing a long pattern of decline, Fox News once again underperforms its competitors. The first quarter of a presidential election year can generally be expected to boost viewership for news networks. For CNN and MSNBC this has been markedly apparent. For Fox News…not so much. As a result of the hyper-growth of CNN’s prime time […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,6],"tags":[42,33,22],"class_list":["post-855","post","type-post","status-publish","format-standard","hentry","category-general","category-ratings","tag-cnn","tag-fox-news","tag-msnbc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-dN","jetpack-related-posts":[{"id":962,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=962","url_meta":{"origin":855,"position":0},"title":"Cable News Viewers: The Next Generation","author":"Mark NC","date":"7\/2\/2008","format":false,"excerpt":"Ratings for the second quarter of 2008 are in and it has ceased to be news that Fox is the slowest growing cable news network: 2nd Quarter 2008 vs 2007 - 25-54 Network% Gain\/Loss MSNBC+46 CNN+22 Fox-2 Far more interesting are the trends that point to long term viewing patterns.\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":565,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=565","url_meta":{"origin":855,"position":1},"title":"Fox Buries Iraq War News","author":"Mark NC","date":"8\/21\/2007","format":false,"excerpt":"The Project for Excellence in Journalism just published the results of their study of news coverage for the second quarter of 2007. Continuing the trend from the first quarter, Fox News had far less coverage than its cable competitors. Proving that it simply doesn't consider the war in Iraq a\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8900,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=8900","url_meta":{"origin":855,"position":2},"title":"Fox News Is The Biggest Ratings Loser On Inauguration Day","author":"Mark NC","date":"1\/22\/2013","format":false,"excerpt":"Monday's presidential inauguration was a television event that was heavily promoted by all of the networks covering it. But one network was conspicuously short of viewers during President Obama's speech and throughout the broadcast day. While overall viewing was down for all three cable news networks compared to 2009's inauguration,\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":453,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=453","url_meta":{"origin":855,"position":3},"title":"MSNBC Growing Faster Than Fox, CNN","author":"Mark NC","date":"5\/31\/2007","format":false,"excerpt":"The all-important May ratings (PDF) period has produced what is becoming a predictably recurrent theme: MSNBC is growing faster than any of its cable news rivals. Primetime M-F CNN FOX HLN MSNBC Persons 2+ -13% -2% +14% +51% Persons 25-54 +8% +14 +22 +40% Total Day CNN FOX HLN MSNBC\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11293,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=11293","url_meta":{"origin":855,"position":4},"title":"So What’s The Big Story This Week On CNN And Fox News?","author":"Mark NC","date":"1\/19\/2014","format":false,"excerpt":"Both CNN and Fox News have Sunday morning programs that analyze the media. On CNN it's Reliable Sources with Brian Stelter. On Fox News It's MediaBuzz with Howard Kurtz. This morning both programs chose to lead off their broadcasts with the same story that essentially takes MSNBC to task for\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"CNN, Fox News Go After MSNBC","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/cnn-foxnews-attack-msnbc.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1320,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=1320","url_meta":{"origin":855,"position":5},"title":"Don’t Believe The Hype About Fox News Ratings","author":"Mark NC","date":"7\/1\/2009","format":false,"excerpt":"As the numbers come in for the second quarter, cable news networks are all putting on their best spin to wrangle positive stories that promote how much better they are than their competition. It's an age-old ritual that pits marketing flacks against one another as they jostle for position and\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=855"}],"version-history":[{"count":0,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=\/wp\/v2\/posts\/855\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newscorpse.com\/ncWP\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}