{"id":8900,"date":"2013-01-22T18:43:07","date_gmt":"2013-01-23T02:43:07","guid":{"rendered":"http:\/\/www.newscorpse.com\/ncWP\/?p=8900"},"modified":"2013-01-22T18:45:35","modified_gmt":"2013-01-23T02:45:35","slug":"fox-news-is-the-biggest-loser-on-inauguration-day","status":"publish","type":"post","link":"https:\/\/www.newscorpse.com\/ncWP\/?p=8900","title":{"rendered":"Fox News Is The Biggest Ratings Loser On Inauguration Day"},"content":{"rendered":"

Monday’s presidential inauguration was a television event that was heavily promoted by all of the networks covering it. But one network was conspicuously short of viewers during President Obama’s speech and throughout the broadcast day.<\/p>\n

While overall viewing was down<\/a> for all three cable news networks compared to 2009’s inauguration, Fox took the deepest dive. CNN led during the President’s address with 3.1 million total viewers. MSNBC came in second with 2.3 million. Fox was dead last with 1.3 million. In the critical 25-54 year old demographic the numbers for Fox were even more dismal: CNN had 1.1 million in the demo. MSNBC had 706,000. Trailing significantly was Fox News with only 294,000, which was less than half of MSNBC and just over a quarter of CNN.<\/p>\n

To some extent it is not surprising that the network that appeals most to Obama haters did not deliver their audience of whiny-ass sourpusses. It’s a constituency of sore losers who aren’t interested in staying informed and were probably busy cuddling their Bushmasters and forwarding chain emails about tyranny and the collapse of civilization.<\/p>\n

What’s most startling in the ratings data is the relative disparities between the networks and their declines. Fox News was off a jaw-dropping 75% (82% demo) from 2009. CNN sunk a hefty 61% (67% demo). MSNBC, by comparison did fairly well with a mere 25% decline (37% demo). Digging deeper, these numbers tell us something that is even more foreboding for Fox. The percentage of their audience composed of the lucrative younger demos falls way below that of their competitors. CNN’s demo audience was 35% of their total viewers. MSNBC has 31% in the demo. But only 22% of Fox’s viewers are 25-54 years old.<\/p>\n

\"Inauguration<\/center>
\n<\/p>\n

That means that the next generation of news consumers is avoiding the severely conservative channel in droves. What’s more, MSNBC’s primetime anchors Rachel Maddow and Lawrence O’Donnell were number one in their time slots<\/a> for 2012 in the 18-34 demo. MSNBC has also led in African-American and Latino viewers. So by every measure MSNBC is positioned for future gains, while Fox is bracing for the bottom to fall out.<\/p>\n

These numbers are not merely tabulated for bragging rights. They represent the potential for ad revenue. As the numbers fall, so do Fox’s profits. And with their dearth of the desirable youth demos, the advertising Fox maintains will command lower rates.<\/p>\n

To top it off, Fox is actually advertising their own unpopularity. Today an article on Fox Nation beamed that “Viewership of Obama’s 2nd Inauguration Plunges.”<\/em> It’s one of those rare occasions when Fox Nation posted something that was true<\/a>.<\/p>\n

\"Fox<\/center>
\n<\/p>\n

However, it is also true that the lion’s share of that plunge was the 75% of Fox viewers who tuned out. Apparently Fox is so intent on publicizing information that they believe reflects badly on the President that they didn’t even notice that it looks even worse for themselves. Well, nobody ever accused them of being brainiacs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Monday’s presidential inauguration was a television event that was heavily promoted by all of the networks covering it. But one network was conspicuously short of viewers during President Obama’s speech and throughout the broadcast day. While overall viewing was down for all three cable news networks compared to 2009’s inauguration, Fox took the deepest dive. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,6],"tags":[42,527,33,22],"class_list":["post-8900","post","type-post","status-publish","format-standard","hentry","category-general","category-ratings","tag-cnn","tag-fox-nation","tag-fox-news","tag-msnbc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Ijg-2jy","jetpack-related-posts":[{"id":48789,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=48789","url_meta":{"origin":8900,"position":0},"title":"Hapless Hannity Mocks CNN’s Ratings While Ignoring His Own Downward Spiral","author":"Mark NC","date":"3\/17\/2021","format":false,"excerpt":"The presidential election last November heralded real change for America. And it wasn't just by evicting Donald Trump from the White House. Almost immediately the Fox News audience cratered due to the network having bent to reality by recognizing that Joe Biden had decisively beaten Trump. In addition to Fox's\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Fox News, Sean Hannity","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/foxnews-hannity-drain.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/foxnews-hannity-drain.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/foxnews-hannity-drain.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":49906,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=49906","url_meta":{"origin":8900,"position":1},"title":"Obsessed Ego Maniac Trump Calls TV Ratings Declines ‘A Wonderful Thing to See’","author":"Mark NC","date":"6\/29\/2021","format":false,"excerpt":"Donald Trump, the former reality TV game show host, is once again obsessing over television ratings. It's almost as if he still thinks he's a TV personality, rather than the pathetic political loser who is now a senior resident of Palm Beach's gaudy Mar-All-Ego retirement village in Florida. Trump's fixation\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"Donald Trump TV Set","src":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-tv-set.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-tv-set.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.newscorpse.com\/ncWP\/..\/Pix\/Trump\/trump-tv-set.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":855,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=855","url_meta":{"origin":8900,"position":2},"title":"Fox News No Longer Number One","author":"Mark NC","date":"4\/2\/2008","format":false,"excerpt":"Continuing a long pattern of decline, Fox News once again underperforms its competitors. The first quarter of a presidential election year can generally be expected to boost viewership for news networks. For CNN and MSNBC this has been markedly apparent. For Fox News...not so much. As a result of the\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":962,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=962","url_meta":{"origin":8900,"position":3},"title":"Cable News Viewers: The Next Generation","author":"Mark NC","date":"7\/2\/2008","format":false,"excerpt":"Ratings for the second quarter of 2008 are in and it has ceased to be news that Fox is the slowest growing cable news network: 2nd Quarter 2008 vs 2007 - 25-54 Network% Gain\/Loss MSNBC+46 CNN+22 Fox-2 Far more interesting are the trends that point to long term viewing patterns.\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.newscorpse.com\/ncWP\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36475,"url":"https:\/\/www.newscorpse.com\/ncWP\/?p=36475","url_meta":{"origin":8900,"position":4},"title":"Roy Moore’s Alabama Trainwreck Was a Disaster for Fox News and a Big Win for MSNBC","author":"Mark NC","date":"12\/14\/2017","format":false,"excerpt":"Alabama's senate race became a national event due the the unique circumstances that marked the election. 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