Industry sources are reporting that Don Imus is in talks with the Fox Business Network to simulcast his “Imus in the Morning” radio program:
“Several sources close to the show claim “Imus In The Morning” is close to a deal which would move the show to the Fox Business Network. According to these sources, RFD-TV is looking to drop the show due to financial problems at the network. Fox Business Network has reportedly shown strong interest in the show, and it could make the move as early as September 1.”
This is a de facto admission by FBN that they have failed to attract an audience capable of sustaining the network. They are approaching their second anniversary and still do not permit Nielsen to publish their ratings. That is an unprecedented situation that suggests that their ratings are embarrassingly bad.
Acquiring Imus would be a desperation play for eyeballs. While Imus suffered a devastating blow as a result of his “nappy headed hos” remarks, losing his top-rated radio program and the MSNBC simulcast, he still has a smaller but significant fan base. However, for a business network to hand over the prime morning hours as the stock market opens to a shock jock with no business credibility tells you that they no longer consider business news their mission. They are grasping for any viewers they can round up. Remember, this is the network that interviewd New York’s Naked Cowboy on their first day of broadcasting.
They haven’t come very far since then, have they?