He thinks he owns the sky. Rupert Murdoch’s News Corp is embroiled in a trademark dispute over the name of its European TV division, BSkyB, which operates under the name Sky TV. It has recently been revealed that News Corp is challenging Skype and seeking to prevent them from using their name and logo. From The Telegraph (a Murdoch owned rag)…

Sky is involved in a long-running dispute with Skype in relation to several trade mark applications filed by Skype, including, but not limited to, television-related goods and services,” the spokesman said. “The key contention in the dispute is that the brands ‘Sky’ and ‘Skype’ will be considered confusingly similar by members of the public.

Really? Then you would think that Murdoch would have a problem with the name of this web site: News Corpse. If adding two letters to the end of the word “sky” is confusingly similar, then why not adding two letters to the end of News Corp?

Some other potential targets of Murdoch’s legal team may include actors Ione Skye and Michael J. Fox. Big Sky, Montana may be at risk as well. And don’t forget that Murdoch also owns the Wall Street Journal, so New York may have to change their street name. In fact, since Murdoch’s global enterprise uses the word “news,” every other company that does so might have to lawyer up, including NBC News and the Dallas News.

But none of these scofflaws are as brazen as I am. Apparently Murdoch is afraid of me as he sits trembling in his penthouse watching his fingernails grow. What other reason could there be for his cowardly silence in the face of what he must regard as obvious infringement?

Yo Rupert…I got your confusingly similar right here. So bring it on you crusty, old, lily-livered, wretch.