It didn’t take long for news of Barack Obama’s selection of Joe Biden as his vice presidential running mate to stir John McCain’s campaign PR machine. The first comments from McCain’s people were released quickly and contained a fair measure of respect for Biden himself. In fact, they relied wholly on Biden’s assessment of Obama when they were competing for the Democratic nomination:
“There has been no harsher critic of Barack Obama’s lack of experience than Joe Biden. Biden has denounced Barack Obama’s poor foreign policy judgment and has strongly argued in his own words what Americans are quickly realizing — that Barack Obama is not ready to be President.”
Clearly McCain has admiration for Biden’s opinions. So McCain presumably would agree just as vigorously with Biden’s assessment of him.
“John McCain remains wedded to the Bush Administration’s myopic view of a world defined by terrorism […] It’s time for a fundamental change, but that’s going to require more than a great soldier. It’s going to require a wise leader” […] “We cannot keep treading water without exhausting ourselves and more importantly doing great damage to our other vital interests around the world and at home. And that’s exactly what President Bush and a President McCain would be asking us to do.”
Apparently there has been no harsher critic of McCain’s lack of judgment than Joe Biden. McCain can hardly praise Biden’s insight with regard to Obama yet dismiss it with regard to himself. Therefore, McCain must agree that his own world view is myopic, unwise, and damaging to our country’s interests.
McCain’s surrogates on his staff and in the press are also busy spinning the Biden announcement. Most of the criticism falls into two categories:
1) The selection of Biden, with his strong foreign policy credentials, is an admission on the part of Obama that he is weak in those areas.
I’m sure they will apply the same logic when McCain selects, for instance, Mitt Romney, concluding that Romney’s economic skills affirms McCain’s ignorance in financial matters.
2) Biden is gaffe-prone due to his willingness to say whatever is on his mind.
In some circles that is called “straight talk” and is painted on the sides of campaign buses.
There is speculation amongst the pundit class that McCain will shortly have ads on the air featuring Biden saying nasty things about Obama. If I were advising the Obama media team, I would suggest that they do it first – with a touch of humor – and add Biden’s more recent criticisms of McCain. This is the inoculation school of campaign advertising and would take the sting out of McCain’s attempts to exploit remarks made by Biden when he was seeking the party’s nomination himself. And of course, be ready with ads of McCain’s VP choice knocking him down a peg or two. Almost every Republican has in the past year, so it would be easy to compile.
Isn’t politics fun?
