As if any further evidence was required, we now have it straight from Rupert Murdoch’s own pursed lips that the fingers of his bony hand are pulling the strings at his media properties and setting editorial policy. Murdoch was interviewed by the British House of Lords’ Communications Committee as part of its inquiry into media ownership. The committee released these comments from the interview:

“For The Sun and News of the World, he explained that he is a ‘traditional proprietor.’ He exercises editorial control on major issues – like which party to back in a general election or policy on Europe.”

“He distinguishes between The Times and The Sunday Times and The Sun and the News of the World (and makes the same distinction between the New York Post and The Wall Street Journal).”

The way that Murdoch distinguishes between his various properties is that those for which he has legal or contractual barriers to direct manipulation he doesn’t tell them what to do, he merely asks them what they are doing. Is there any employee that would not know what his boss means to convey under such an arrangement? It also goes without saying that Murdoch doesn’t have to give much guidance to managers he selected precisely because of their fealty to his interests. In fact, he has already tapped his long-time editor at the London Times to be the new publisher at the Wall Street Journal.

Murdoch also expressed his opinion that his Sky News “could be more popular if it emulated his Fox News Channel.” He said that the reason it isn’t already doing that is because “nobody at Sky listens to me.” That’s especially funny when you consider that Sky News is run by James Murdoch, Rupert’s son.

Here in the U.S., Murdoch took a glancing blow from his beneficiary, Hillary Clinton. At a campaign stop in Iowa, Clinton was asked about media consolidation and the risk of having one man like Murdoch with so much control. Clinton responded that…

“There have been a lot of media consolidations in the last several years, and it is quite troubling. The fact is, most people still get their news from television, from radio, even from newspapers. If they’re all owned by a very small group of people – and particularly if they all have a very similar point of view – it really stifles free speech.”

That’s a good answer and Clinton is commendably a co-sponsor of the Media Ownership Act of 2007. Too bad she had to dilute the impact of her response by letting Murdoch off the hook:

“I’m not saying anything against any company in particular. I just want to see more competition, especially in the same markets.”

Murdoch, his son James, and several other executives at News Corp have contributed to Clinton’s senatorial and presidential campaigns. I would sure hate to think that those contributions might affect her decision making with regard to Big Media.