Day: 9/2/2008

Barack Obama To Do It Live With Bill O’Reilly

Posted by on September 2, 2008 at 10:29 pm. 1 Comments :

Earlier today Michael Wolff of Vanity Fair published his account of a meeting between Rupert Murdoch, Roger Ailes, and Barack Obama, wherein a peace accord was allegedly struck. Then, on tonight’s O’Reilly Factor, Bill O’Reilly announced that he will be interviewing Obama on his program this Thursday. That was fast.

As the author of Starve The Beast (and this follow up to it), an extended examination of why it is not only pointless, but harmful for Democrats to appear on Fox News, my first reaction was that Obama had capitulated once again to a network that is actively working for his defeat. Under ordinary circumstances, I couldn’t find a reasonable justification for Obama to subject himself to deliberate slander, or for permitting Fox News to leech respect from him that Fox has not earned nor deserves.

But these are not ordinary circumstances. At the close of the Democrats convention, Obama gave an acceptance speech that electrified 75,000+ people in attendance, as well as 38 million more on television. That is more viewers than watched the finale of American Idol. All of the media buzz was focused on that speech, the convention, and the inspirational glow emanating from Obama. The next day, however, McCain showed up, like the skunk at the party, to introduce his vice presidential candidate. That announcement, as intended, took a lot of the wind from the sails of Obama’s post-conventioneering, first because it was an unexpected choice, and later because the choice was so monumentally stupid it kept making more news every time a new blot leaked out.

Well, turnabout is fair play. The night that Obama has agreed to appear on the Factor is the same night that John McCain will be delivering his acceptance speech at the Republican National Convention. The potential for sparks to fly will surely boost viewership for the program, whether the sparks materialize or not. Obama will have the opportunity to present himself, not just to O’Reilly’s audience, who couldn’t care less, but to the broader audience that will learn of the appearance after the fact. The interview itself will be a front page story. If Obama manages it well, he can turn it into news event that could eclipse McCain’s star turn in St. Paul. Plus O’Reilly plans to serialize the interview over several nights, so the story is automatically extended over multiple news cycles. The Obama team has managed to come up with a stunt that may diminish any bounce that McCain might get from his convention, as McCain did to Obama with the VP affair.

The scope of this broadcast needs to be considered in the context of the television marketplace. The Factor is the most viewed program on the highest rated cable news network. Those ratings historically jump during Republican events like Bush’s State of the Union or Republican conventions. On the final night of the Republican Convention in 2004, Fox beat all broadcast and cable networks in total viewers.

But the beauty of this is not that a lot of Fox viewers will be watching. Fox’s audience is demonstrably unfriendly to Obama and Democrats. A Rasmussen poll found that nine out of ten Fox viewers say that they will vote for McCain. No, the real benefit is that the meeting of these minds (or one mind and one moldy loofah) will be the story itself. And that story will resonate for days. Obama’s courageous venture into the arena of a well known, antagonistic bully, will make for some riveting TV. And for this to occur as McCain has just announced that he is boycotting Larry King (that’s right, Scary Larry) makes it even easier to highlight the differences between these candidates.

Obama needs to go into this interview expecting O’Reilly to have a knife under his coat. He must remain calm, but be prepared to stand up for himself in an adult manner (that alone will throw O’Reilly off). O’Reilly will want this to devolve into a brawl. His questions will contain some substance because his ego will drive him to seek credibility, but he will also touch on minutiae like Rev. Wright, 60’s radicals, and Hillary voters. Obama is smart enough to avoid the traps, but he must stay aware and not let O’Reilly take control. He must be there to promote his agenda, not O’Reilly’s. And he must remember that this interview will be broadcast on McCain’s big night and take full advantage of the opportunity that represents.

If there were ever a time to use a hackneyed TV biz cliche, it’s now: Stay tuned!

Update: For anyone wondering why O’Reilly would book Obama on the same night as McCain’s acceptance speech, the Associated Press sheds some light and confirms that, in this negotiation, Obama dominated the Factor:

“Host Bill O’Reilly acknowledged he’s getting heat from his fans for the timing […] ‘I would have rather had him on next week,’ O’Reilly said. ‘I might not get another shot at this so I better take it.’“

Obama “Lit Into” Ailes At Secret Meeting With Murdoch

Posted by on September 2, 2008 at 3:27 pm. 1 Comments :

Michael Wolff, contributing editor at Vanity Fair, is preparing to release an authorized biography of News Corp. chairman Rupert Murdoch. The book, appropriately titled “The Man Who Owns The News,” will be out some time between December and February, depending on what source you believe, and the author was given significant access to his subject. In advance of publication Wolff has written an article describing his encounters with the Media Mephistopheles that includes an account of a secret meeting with a reluctant Barack Obama.

“Obama…was snubbing Murdoch. Every time he reached out (Murdoch executives tried to get the Kennedys to help smooth the way to an introduction), nothing. The Fox stain was on Murdoch.”

“It wasn’t until early in the summer that Obama relented and a secret courtesy meeting was arranged. The meeting began with Murdoch sitting down, knee to knee with Obama, at the Waldorf-Astoria.”

This version of events is somewhat curious in that Obama had begun appearing on Fox News as early as January of 2008, six months prior to this meeting. I was highly critical at the time of Obama’s guest shot on “Fox & Friends,” probably the second worst booking he could have made after “The O’Reilly Factor” (on which he has still, so far, declined to appear [Update below]). After an inconsequential chat with Murdoch, Roger Ailes took his place before Obama, and that’s when the fireworks began:

“Obama lit into Ailes. He said that he didn’t want to waste his time talking to Ailes if Fox was just going to continue to abuse him and his wife, that Fox had relentlessly portrayed him as suspicious, foreign, fearsome – just short of a terrorist.”

Ailes, unruffled, said it might not have been this way if Obama had more willingly come on the air instead of so often giving Fox the back of his hand.

A tentative truce, which may or may not have vast historical significance, was at that moment agreed upon.

From the exchange as related here, Obama forthrightly expressed the precise reasons that he was disinclined to show Fox News any respect. But as I noted above, he was not uniformly able to maintain his will power to say “no” to Fox.

However, it is Ailes’ response that is striking in its arrogance. By suggesting that Obama’s standoffish position with regard to Fox resulted in the rancidly slanderous coverage, Ailes is in effect blaming Obama for the dirty work for which Ailes himself is responsible. He is also admitting that the coverage was as predominately negative as Obama contended. That, of course, validates Obama’s decision to stay away from the network in the first place. And perhaps worse than any of that, Ailes is implying that he orchestrated the bad press as revenge for Obama not accepting Fox’s invitations to be abused on their air. Ailes has thus confessed that he believes that it is appropriate for a journalist to bash public figures who don’t obey a demand to appear. This is a position that Bill O’Reilly himself articulated when he threatened Democrats that, “If you dodge us, it is at your peril.” Fox is to journalism what Capone was to the beverage industry.

Elsewhere in the article, Wolff offers some insight into what he believes is an evolving Murdoch who may not be as enamored with either Ailes or O’Reilly as he once was.

“Fox has been his alter ego. For a long time he was in love with the Fox chief, Roger Ailes, because he was even more Murdoch than Murdoch. And yet now the embarrassment can’t be missed-he mumbles even more than usual when called on to justify it; he barely pretends to hide the way he feels about Bill O’Reilly.”

This allegedly stormy forecast for these media titans echoes a report last June in Gawker that queried whether Murdoch was about to fire Ailes. I struck down that theory at the time, and I stand by my position. But perhaps things are not so rosy as I thought. Perhaps Murdoch is evolving in ways I cannot imagine. When Wolff asked Murdoch for advice on who to vote for in November, he elicited this response from Murdoch:

“He paused, considered, nodded his head slowly: ‘Obama – he’ll sell more papers.'”

I guess Murdoch is getting both softer and greedier with age.

Update: Just a few hours after this posting, O’Reilly announced that Obama will appear on his show this coming Thursday. Here is my analysis of this development.