Not that anyone has ever mistaken Rush Limbaugh for a great scholar, but lately he is treading new avenues of stupidity that are embarrassing, even for him.

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Yesterday on his radio show, Limbaugh went on a tirade against Republicans, who he thinks have not made sufficient efforts to oppose ObamaCare. I’m not sure where Limbaugh was when 100% of Republicans voted against the bill in 2010. And I don’t know how he missed their having voted 41 times since then to repeal it. And who knows how he slept through the bill going all the way to the Supreme Court, only to be upheld. Perhaps he’s back on drugs.

But never mind, in Limbaugh’s demented view of reality those GOP lightweights just refuse to take a stand against this apocalyptic law. It was from that perspective that Limbaugh hauled off and swung at his Republican pals saying that…

“Well over 50% of the American people don’t want [Obamacare]. And the Republicans are like ‘well we can’t do anything about it. The law’s the law, It’s the law of the land.’ Well, so was slavery one time, the law of the land.”

See? It’s just like slavery. America had to go through a bloody Civil War to get rid of that. And the similarities are astonishing. One was an institution that forced human beings into a brutal and inhumane involuntary servitude, and the other provides health care for most Americans at a reasonable cost. No wonder Limbaugh gets them confused.

Today Limbaugh has a new take inspired by President Obama’s appearance at a rally to promote the new health care plans that become available next week. Limbaugh began by lying about Congress exempting themselves from ObamaCare. Then Limbaugh, a college dropout, insulted America’s college students by calling them all “low information voters.” And then he fired off this monumentally idiotic complaint:

“if [ObamaCare] is so wonderful, why does it even need to be sold at all? Why does Obama need to go out there and tout the thing if it is so wonderful? I mean, it ought to just sell itself, shouldn’t it?”

Of course it should. Just like Pepsi. If it is so delicious and refreshing why do they need to spend billions on advertising? Why do Ford and Campbell’s and Bank of America waste so much money every year? The companies that advertise on Limbaugh’s radio program must really suck, because they have been using those ads to push themselves on consumers for years.

Perhaps one reason that Obama finds it necessary to promote the benefits of the Affordable Care Act is because there are people like Limbaugh comparing it to slavery. There are people like Glenn Beck who tell their glassy-eyed disciples that having access to health insurance will bring about the end of the world. There are politicians like Ted Cruz and Michele Bachmann who claim that ObamaCare will “literally” kill children and seniors. I’m pretty sure that Campbell’s Soup hasn’t had to deal with these sort of marketing obstacles.

In the real world, any product, whether from Old Navy or actually recruiting for the Navy, needs to be sold to the people who are likely to use it. They need to make sure that consumers are aware that it exists and how it might benefit them. There has never been a government program that did not have a marketing campaign, including such destructive and deceitful initiatives like the war on Iraq. But in Limbaugh’s view, promoting ObamaCare ought not to be necessary because the public should learn about it through some sort of telepathy.

In the end, it says a great deal about Limbaugh that he thinks that if ObamaCare is so great then, like slavery, it should just sell itself. Although, if we still had slavery, I’m sure those slave auctions would be advertising on Limbaugh’s network with his personal endorsement.