The precipitous decline of Glenn Beck continues with the announcement that Geraldo Rivera’s national rollout will result in Beck losing twelve more radio affiliates. Crain’s New York is reporting the news along with an assessment of Beck’s performance by an executive with one of his syndicators:

Cumulus Senior Vice President Dennis Green: “When you look at the audience for these more aggressive, more vitriolic [hosts], those shows have started to show erosion. We think there’s a changing of the guard.”

This is an opinion that affirms previous statements about the genre of ultra-right-wing talk radio. A few months ago Cumulus Media released a disappointing earnings report and blamed it substantially on the backlash from Rush Limbaugh’s degrading of Sandra Fluke and his acerbic and offensive personality:

Cumulus Media CEO Lew Dickey: “It hit us pretty hard. A couple of million bucks in the first quarter and a couple of million bucks in quarter two.”

One of the stations that has dropped Beck noted his evolution into a pseudo-evangelical broadcaster:

KARN program director Dave Elswick: “Glenn about two years ago began to move away from what he did best, a daily look at the news and politics. After August 28 in D.C., he began mixing in a large measure of religion into his view which started a decline in ratings in our and other markets.”

Beck has indeed assumed the demeanor of an Apocalyptic prophet. He preaches a message of doom and gloom descending on an apostate nation that has the gall to affront God by caring for the less fortunate and treating everyone equally. But. as it turns out, God’s wrath seems to be afflicting Beck more than the targets of his attacks.