Romney’s 47% Fiasco Fuels MSNBC Ratings Rout For Maddow, O’Donnell

Just like when the party conventions concluded and the DNC’s superior production boosted the audience for MSNBC’s primetime programming, the release of the crippling video of Mitt Romney dismissing half the nation as moochers is having a positive effect on MSNBC as well.

Rachel Maddow

On Monday, Rachel Maddow crushed Sean Hannity scoring 32% more viewers in the key advertiser demo of adults 25-54. Also, Chris Matthews’ Hardball beat Shepard Smith and Lawrence O’Donnell topped Greta Van Susteren.

Last night (Tuesday), Rachel again rolled over Hannity by an even larger margin (37%). And O’Donnell continued his dominance of Van Susteren. On both nights MSNBC took the total primetime time period from Fox News. These wins are significant in that they don’t occur very often. What’s more, they are routing Fox’s perennial winners without any special programming along the lines of a convention or debate. This is strictly news driven.

However, even more noteworthy is that Maddow’s demo numbers on Tuesday were the highest in all of the cable news primetime schedule. She even bested Bill O’Reilly by 3% despite the fact that O’Reilly’s guest was Jon Stewart who ought to have drawn in the younger viewers that ordinarily shun O’Reilly. With his devoted older-skewing viewers, plus the kids from Stewart’s heavily promoted guest appearance, O’Reilly should have run away with the night.

Maddow’s decisive victory suggests that there is something brewing in the cable news game. Viewers are responding to the editorial content of MSNBC and its most dynamic presenters. It’s still way too soon to make definitive statements or projections, but the gathering trends are promising.

Now all MSNBC has to do is capitalize on the new attention they are receiving and bring in new talent. Ed Schultz, who has not been contributing to this upswing, may be due for a makeover or a co-host. And there’s no need to repeat Hardball in the early evening when a new show could could broaden the audience. My long-shot pick: I’d give former Rep. Anthony Weiner a shot. If Eliot Spitzer can get a show on Current, Weiner should have a second chance too. He’s smart, experienced, and entertaining. And the publicity would help bring in a curious audience.

[Update] O’Donnell beat Van Susteren again on Wednesday.

EMULATING FAILURE: Mitt Romney Adopts The Campaign Strategy Of John McCain

Poor Mitt Romney. The wealthy vulture capitalist who, along with his Super PAC pals has raised and spent more money than any candidate in history, finds his campaign in shambles after a series of embarrassing missteps: The atrocious Republican convention, jumping the gun on statements about Libya, getting caught telling the awful truth to a luncheon for fatcat donors, etc. Romney and his campaign advisers have taken a beating at the hands of the public and their own supporters.

Consequently, Romney has turned to the GOP’s tactical playbook desperately looking for a way to dig himself out of the sinkhole that threatens to engulf him. And he thinks he’s found the answer in a chapter titled, “What Would John McCain Do?”

Mitt Romney Recycles John McCain

That’s right. When you’re in political trouble the best thing to do is always to emulate the tactics of the just prior candidate who lost miserably to an inexperienced African-American senator whose middle name is Hussein. And that’s precisely what Romney is doing.

In response to the devastating video (from way back in May) of Romney telling a roomful of wealthy donors that his job is not to worry about half the country who may be receiving some sort of federal assistance, Romney has begun hyping a fourteen year old clip (video below) of then-state senator Obama expressing his view that public institutions have room for improvement. He speculated about the need for “resuscitating the notion that government action can be effective.”

Obama: “I think the trick is figuring out how do we structure government systems that pool resources and hence facilitate some redistribution, because I actually believe in redistribution, at least at a certain level to make sure that everybody’s got a shot.”

That’s not a particularly controversial comment. He’s talking about the pooled resources of agencies that administer services like housing and schools, which he specifically used as examples. And, technically, all services provided by the government – schools, roads, libraries, public safety, military, etc. – are examples of redistribution of funds obtained from taxpayers to programs that benefit society at large.

However, the take that Romney has put on this has far more sinister implications of socialism and what Romney calls “a foreign concept.” The most obvious corollary would be the circus that surrounded the national joke known as Joe the Plumber. In that citizen encounter Obama uttered the phrase “spread the wealth around,” and created a tornado of right-wing outrage. Never mind that it wasn’t different in principle from Ronald Reagan saying that “a rising tide lifts all boats.” It was an opportunity to miscast the President’s words and throw the mangled result back in his face. Which, by the way, Romney’s crew is also doing with nonsense like “you didn’t build that.”

In addition to this new focus on an old and abridged snippet of audio, Romney has also been recycling Sarah Palin’s classic “palling around with terrorists.” After the tragic and deadly clash in Libya, Romney stepped out in front of the news (and the facts) to accuse Obama of siding with terrorists by saying that he “sympathize[d] with those who waged the attacks.” That repugnant remark borders on charging the President with treason. So much for claims of running a civil campaign.

More than anything else, these recent moves by Romney are an admission that he has already lost the election. Resorting to this type of insane blathering demonstrates the depths of his desperation. He is now firmly committed to losing his race for the White House, while stirring up the mouth-foaming radicals of the Tea-publican Party so that they might prevent massive losses in the House and Senate as well. He’s aiming at pretty long odds with this approach. Ms. Palin and Mr. Plumber didn’t do much for McCain four years ago, and reaching back to salvage tactics that have been proven to fail is not likely to advance Romney’s campaign either.