Lamestream Humor: NewsBusters Doesn’t Get That The Joke Is On Them

Conservative pundits and personalities have been a rich source of material for satire and mockery. However, there are times when their glassy-eyed incoherence inspires more sympathy than ridicule. And this may be one of them.

NewsBusters

Noel Sheppard, the Associate Editor of the uber-rightist media monitor NewsBusters, posted an item yesterday that was virtually ecstatic over a new commercial for Volkswagon. He notes that it “has put a smile on a lot of conservative faces.” In the ad an envious man (Gary) discusses his intention of getting a new Passat just like the one his neighbor (Brian) owns. Then Brian tells Gary that he bought the last one, but Gary isn’t falling for it and cites a Passat ad in the newspaper as proof. Whereupon Brian says “You can’t believe the lamestream media, Gary.”

What has delighted Sheppard so much is his view that Volkswagon has validated the disparaging dig at the press that Sarah Palin popularized. He is giddy with satisfaction that the word “lamestream” was uttered in the ad. He calls it “delicious” and says it “will surely put a smile on Palin’s face.”

Perhaps so, but that is indicative of the larger problem. This ad is more ridicule than reverence, but Sheppard can’t see past his glee to notice. The clear message in the ad is that Brian’s attempt to discredit the media was an obvious ruse. The ad portrays Brian as the fool for trying to deceive his neighbor by falsely impugning the press. After all, Gary’s newspaper was correct, there are more Passats available. So, if anything, this ad illustrates how dimwitted Palin’s criticisms are.

Just like Brian, Palin’s attempts to discredit the media are an obvious ruse and few people outside of her congregation of teabaggers are fooled. Yet somehow Sheppard regards this as complimentary and evidence of the nation’s adoption of Palin’s reproach, rather than a dramatization of how silly it is. He simply doesn’t get that the joke is on him and his comrades on the right. And it’s so glaringly obvious that it’s a little sad to see him so befuddled.

Media Matters Enters The Liars Den At CPAC – Gets Ambushed By Breitbart

Yesterday a panel at CPAC (which I believe stands for Conniving Propagandists And Crooks) was held following the screening of “Hating Breitbart,” a crockumentary glorifying the late Andrew Breitbart. The topic of the event was “The Uninvited,” a reference to fringe conservatives who are allegedly kept from appearing in the mainstream media. Participating on the panel were several Breitbart-affiliated folks, including the disgraced video mangler, James O’Keefe, and a lone representative of Media Matters, Ari Rabin-Havt.

In the course of the discussion (video below) O’Keefe protested that he felt he was “held to a higher standard than any Pulitzer Prize winner.” Whereupon, BreitBrat editor Larry O’Conner defended O’Keefe by rejecting the notion that just because O’Keefe’s videos were found to have been deceptively edited that “everything O’Keefe does should be considered a fraud.” Actually, that’s precisely what should be done when someone has proven he’s a fraud on multiple occasions.

The discussion eventually veered off into an attack on Media Matters with O’Conner questioning the veracity of their content. When Rabin-Havt began to defend himself, in what seemed to be a transparently staged tossing of the baton, O’Conner recognized Breitbart’s Editor in Chief Joel Pollak in the audience and asked him to weigh in on the subject.

Pollak was visibly upset at what he characterized as a smear directed at him by Media Matters. He cited an article that he claimed accused him of being a birther. Standing in the audience he pointed his finger at Rabin-Havt and arrogantly insisted that “The next word out of your mouth should be ‘Sorry.'” But that was just a small portion of the generalized indictment he made of Media Matters:

Pollak: There’s a Media Matters method, it’s this: You make a statement in the headline that is not proven in the article. The lefties to whom you sell your material, or distribute your material, don’t care about the proof, they care about the headline. So you put in that headline that I’m a birther even though you admit I’m not a birther.

Alright, let’s break this down. First of all, Pollak’s assertion that Media Matters makes unproven statements in their headlines is itself unproven. Media Matters is meticulous about documenting what they publish, and the “lefties” and others who read it care very much that thoroughness. As for the article Pollak referenced, it was posted on Media Matters on March 13, with the title “What The Media Need To Know About CPAC 2013.” Notice that there is nothing in the headline about anyone being birther and that Pollak isn’t in it at all. So much for his thesis that Media Matters composes false headlines and fails to back them up.

Ironically, Pollak’s complaint applies perfectly to his own article on Breitbart News that Media Matters was writing about in the first place. That article’s headline was “The Vetting – Exclusive – Obama’s Literary Agent in 1991 Booklet: ‘Born in Kenya and raised in Indonesia and Hawaii'”

Breitbart News

From the wording of that headline it would not be much of a stretch to conclude that the article was advancing birtherism by questioning Obama’s birthplace. Pollak said that he only intended to make a point that Obama, or his representatives, altered his biography when it suited him. However, that was not the inference in his headline. And it could be said of Breitbart what they said of Media Matters – that they “don’t care about the proof, they care about the headline.” What’s more, the first paragraph of the article began by affirming the birtherism in the headline:

“Breitbart News has obtained a promotional booklet produced in 1991 by Barack Obama’s then-literary agency, Acton & Dystel, which touts Obama as ‘born in Kenya and raised in Indonesia and Hawaii.'”

To be fair, there was a “Note from Senior Management” appended to the top of Pollak’s article that asserted that “Andrew Breitbart was never a ‘Birther,’ and Breitbart News is a site that has never advocated the narrative of ‘Birtherism.'” The fact that that note was necessary is telling in itself. But it’s a rather hollow disclaimer when the headline and the opening paragraph seemingly contradict it. Pollak also wrote that “The errant Obama biography in the Acton & Dystel booklet does not contradict the authenticity of Obama’s birth certificate.” That’s true, but as Rabin-Havt pointed out, he had not called Pollak a birther. He had simply asserted that Pollak and Breitbart were still responsible for advancing the birther theme even if they themselves did not subscribe to it. And they did that by publishing articles with misleading headlines and expecting to absolve themselves of the birther taint by rejecting it several paragraphs later.

This bit of theatrics staged by the BreitBrats fits nicely into their modus operandi. It is the sort of ambush that Breitbart himself would have enjoyed pulling off. And it even starred Breitbart’s budding video propagandist, little Jimmy O’Keefe. But once again, when the facts are revealed in full, their deceit is all too apparent. The Media Matters article did not call Pollak a birther in the headline. Although Breitbart’s article did question Obama’s birthplace in their headline.

So the BreitBrats got together and conspired to ambush Rabin-Havt with a false accusation that he had done what the BreitBrats actually did do. And then they complain when nobody will take them seriously, and they wonder why they are “The Uninvited” and why everyone hates Breitbart.