Last night Barack Obama aired a 30 minute advertisement showcasing the struggles and hopes of four American families, while summarizing the policies he has been articulating throughout his campaign. The ad was considered an expensive and risky proposition. Nothing like it had been attempted since Ross Perot’s economics lessons 16 years ago. So how did he do?
The Obama-mercial was seen by 26.3 million viewers watching CBS, NBC and Fox, according to preliminary Nielsen ratings. This doesn’t take into account additional viewers on Univision, MSNBC and BET. The Hollywood Reporter’s analysis reveals that:
“The entertainment programming that usually runs in the slot on those three networks has averaged a cumulative 23.1 million viewers each week since the start of the season — 12% lower than the Obama ad total […] Obama improved NBC’s rating by 43% and CBS by 10% compared with last week. And keep in mind Obama was competing against himself.”
By all objective measures, the risk paid off in spades. The slickly produced special has been receiving positive reviews from everyone but Sean Hannity, who called it “embarrassing.” Ordinarily I would defer to Hannity’s assessment on embarrassment seeing as he is so well acquainted with it, but not in this case. The ratings domination of Obama’s ad was so complete that it totally destroyed McCain’s competing program, “Pushing Daisies.”
Wait a minute … Apparently Pushing Daisies was not a McCain production after all. Sorry for the error but with a title like that, how was I supposed to know?