News Corp chairman Rupert Murdoch appeared today at a conference sponsored by the Federal Trade Commission. His address touched upon many of the issues he has been peddling recently regarding journalism’s future and the Internet.

Murdoch continues to make noises about locking up his content behind pay walls. That is as unlikely now as it was when he first proposed it. Few will pay for the disinformation he calls news. He still believes that Google is stealing his product and he repeats his threat to de-list it from the search giant. We’re still waiting, Rupert. And we’re still waiting for you to stop stealing the content of others on your Fox News and Fox Nation web sites, where you do exactly what you are accusing Google and other aggregators of doing.

Among the more intriguing remarks he made today were those associated with the government’s involvement, or lack thereof, with media. In Murdoch’s view the government ought to stay away from any effort to help the struggling industry. By this he means that anything resembling a bailout ought to be avoided. Let the weaker players fail. At the same time he is anxious for government to get involved with respect to reforming regulations. Particularly those that impose limits on cross-ownership.

What Murdoch wants is for the government to refrain from any initiative that might help shaky media enterprises because he is more than happy to see them fail. They are his competition. When they go under, his market share increases, at least potentially. And while many media firms are struggling financially, Murdoch has the resources to deficit finance his own operations until the economy improves. Then he can scoop up new business and failed businesses at bargain rates. Especially if he is freed from the ownership caps he hopes to be able to eliminate.

It is a cynical and cold-hearted strategy that feeds off of the misfortune of others. And it is quintessentially Rupert.