Enlisting Madison Avenue Or Drafting Joseph Goebbels?

The Washington Post has published an article describing the Rand Corporation’s new study: Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. [PDF]

The conclusions of this study, which was commissioned (for $400,000) by the Pentagon, are both frighteningly obvious and just plain frightening. Their most profound observation appears to be that the U.S. presence in Iraq would have been better received if we had delivered cookies and milk instead of a torrent of bombs. We would have a more harmonious relationship with the locals if we weren’t kicking in their doors or shooting them at checkpoints.

What I’d like to know is where I can receive a commission from the Pentagon, because I could have told them this and I’d have done it for $200,000 (half-off offer for a limited time only).

The frightening part is that Rand analysts seem to think that the only shortcoming of U.S. planners in Iraq is that they failed to properly “brand” their “product.” Perhaps with the right logo and a catchy jingle we would now be perceived as liberators as we were promised by our leaders in Washington. The report also refers to Iraqi civilians as “consumers.” However, I’m not sure that the Iraqi people ever actually chose to shop with us.

The whole thing smacks of an advocacy of the sort propaganda pioneered by Edward Bernays and peddled by Joseph Goebbels (among others). This report manages to both trivialize the real human tragedy that our aggression in Iraq represents, as well as promote a solution that seeks to manipulate the victims rather than to redress and repair the damage done.

For its part, the Washington Post is playing along with the Madison Avenue crowd. Post staff writer, Karen DeYoung, obligingly helps to craft the White House’s message by authoring this bit of editorializing in the body of her supposedly news composition:

“While not abandoning the more aggressive elements of warfare, the report suggested, a more attractive brand for the Iraqi people might have been ‘We will help you.’ That is what President Bush’s new Iraq strategy is striving for as it focuses on establishing a protective U.S. troop presence in Baghdad neighborhoods, training Iraq’s security forces, and encouraging the central and local governments to take the lead in making things better.”

Where did DeYoung get the idea that it was her job to characterize so pleasantly what Bush’s new strategy is striving for? Not only is she overreaching her journalistic boundaries, she is also flat out wrong. Bush’s new Iraq strategy is a surge of military force which is not really new at all – just an escalation of what has failed so miserably in the past.

In addition, DeYoung uncritically quotes Rand’s Todd C. Helmus, and Duane Schattle of the Joint Forces Command, saying things like “This isn’t just about going in and blowing things up;” or warning against operational hubris because, “Procter & Gamble doesn’t even do that.”

Not that I want to help Rand to shape their disinformation campaigns, but I can tell them one thing for sure. If they don’t do at least as good a job on the Iraqis as the American media has done in the U.S., they are never going to achieve their nefarious goals.

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News Corp’s Editorial Board: A Rogues Gallery

Defenders of journalistic integrity are nervously gnawing at their fingertips now that the Dow Jones board has recommended accepting Rupert Murdoch’s offer to purchase their souls. All that remains now is for the Bancrofts to meet and then reveal their decision. They can still block the sale.

Observers say that it is too close to call. There are a few noble members of the controlling shareholders group that are standing firm against Murdoch. There are also those who are salivating at the thought of the new riches the sale will bring them. For the rest, they would do well to consider the prospects News Corp is floating for the editorial board that is intended to keep a distance between Murdoch and the Journal.

The Rogues Gallery:

Theodore B. Olson: Olsen was Assistant Attorney General under Ronald Reagan, whom he also defended in the Iran/Contra scandal. He went on to become Solicitor General in the administration of Bush, the Elder. Later he represented Bush, the Lesser in the Supreme Court case versus Al Gore.

Jack Fuller: Fuller was president of Tribune Publishing Company, and former editor of the Chicago Tribune. The Tribune Company is an unabashedly conservative enterprise and the Chicago Tribune is newsprint version of Fox News.

Thomas Bray: Bray is the former editorial-page editor of the Detroit News. He has a pre-existing relationship with the Wall Street Journal as a writer for OpinionJournal.com, which the Journal owns. At OJ he shared bylines with ultra-right wingers like Paul Gigot, John Fund, and Peggy Noonan.

Susan Hockfield: Hockfield is president of Massachusetts Institute of Technology. Prior to her post at MIT, she was a provost at Yale where she was at the center of a bitter controversy surrounding the Graduate Employees and Students Organization and its unionization efforts. She was staunchly anti-union.

With this preview of what Murdoch is proposing for the entity that is supposed to prevent him from influencing newsroom operations, we can see clearly that he is not the least bit interested in keeping his word or adhering to the terms of the agreement negotiated to preserve editorial independence. I certainly hope that the wavering Bancrofts and other shareholders are paying attention.

Update (8/1/07): The latest roster for the board now includes Lou Boccardi, former head of the Associated Press, Jennifer Dunn, former Republican House member, and Nicholas Negroponte, founder of MIT’s Media Lab.

If this means that Olsen and Hockfield are gone, I’d call this an improvement. But Dunn, Fuller, and Bray, could still cause trouble.


Is Bill O’Reilly Lying About JetBlue?

In yesterday’s Talking Points Memo, Bill O’Reilly harangued David Barger, the CEO of JetBlue, for being a sponsor of the YearlyKos convention. He had his producer stalk Barger and ask questions that implied that the DailyKos website was a hate-filled enterprise. O’Reilly even compared it to the KKK and the Nazis.

In today’s TPM, O’Reilly announced that Barger sent him a response to his ambush interview that said that the airline’s only connection to YearlyKos was that it provided 10 flight vouchers. He went on to say that JetBlue has requested to be removed as a sponsor.

If true, that would be a cowardly act on the part of JetBlue. Capitulating to bullies like O’Reilly is never a good idea. Not only does it feed their egos, but it suggests agreement with allegations.

Needless to say, O’Reilly’s allegations were absurd. At best they represented a few nutcases that do not speak for the web site, its operators, or its community. On the other hand, O’Reilly himself has said innumerable hateful things like the one at the left. Indiana University published a study that found that:

“O’Reilly called a person or a group a derogatory name once every 6.8 seconds, on average, or nearly nine times every minute during the editorials that open his program each night.”

I documented O’Reilly’s unique abuse of language in an interactive portrait:
Bill O’Reilly: Propaganda Pimp.

However, what really makes this interesting is that Markos of the DailyKos denies that JetBlue has pulled their sponsorship. This, of course, would mean that O’Reilly is lying.

Wow. Do ya think?

Update: It appears that JetBlue did in fact bail, but as far as I’m concerned, nothing has changed because, however this settles, these enduring facts remain:

JetBlue are still cowards; O’Reilly is still a liar and he misrepresented DailyKos with his cherry-picked references and comparisons to the KKK and Nazis; O’Reilly is still the biggest hate-monger on television (see Propaganda Pimp above).


The Vanishing Intelligence Trick

When the White House declassified its latest National Intelligence Estimate, it released it into a whirlwind of spin that could have taken out a small mid-western town.

The document itself said of Al Qaeda that:
“Their intent to attack the U.S. is undiminished, and they continue to adapt and improve their capabilities.”

Fran Townsend, the President’s Homeland Security Advisor said:
“We are facing a persistent terrorist enemy led by al Qaeda that remains driven and intent on attacking the homeland.”

And a leaked intelligence analysis proclaims reminiscently that:
“Al Qaeda Better Positioned To Strike The West.”

These statements are all consistent with the strategery of the administration which commonly seeks to pump up the fear ratio when it finds its popularity declining. And its popularity continues to set new lows. At the same time, they must realize that they can’t get away with painting a picture of a revitalized Al Qaeda without the nation wondering what the heck has been going on the past six years. The President doesn’t want to admit that he’s been asleep at the switch so he has to come out and say:

“There is a perception in the coverage that al Qaeda may be as strong today as they were prior to September 11. That’s just simply not the case,”

What you have just seen is the President waving a wand and dismissing everything his own intelligence machine has produced and reducing it to mere perceptions created by faulty coverage. Yet he gets to keep the simmering fear dispensed by the reports he now tosses off. Lucky for him, most of the press corps observing this spectacle are only interested in transcribing it and getting to happy hour in time for the cocktail weenies.

There is at least one correspondent that stayed alert and was not fooled by this stunt. In an exchange with Wolf Blitzer, Michael Ware, CNN’s man in Baghdad, delivered this bit of keen reporting:

“Now in the midst of all of this, despite this material, this evidence, we must be aware of the spin — the smoke and mirrors from the administration, trying to reshape the message on Iraq being specifically about Al Qaeda — America’s lingering, most familiar fear, trying to invoke some Pavlovian response from the American public, to fear them into again supporting the war. That doesn’t quite hold water.”

If that wasn’t enough to send poor Wolf into cardiac arrest, Jack Cafferty added this:

“What if we had spent the last five years with 158,000 soldiers and $500 billion hunting Al Qaeda in Afghanistan and in the border regions next to Pakistan? I wonder if we’d still be hearing all of this stuff about Al Qaeda.”

What if…


Happy Birthday, News Corpse




To celebrate this happy day
We wish you well in every way
Your bestest days are yet to be
They can’t be worse than the past three

A war is raging without end
Amidst a global warming trend
Millions don’t receive healthcare
But corporations get welfare

Our President lies to all of us
And ditches habeas corpus
Attorneys lose their jobs because
They won’t kiss up like Gonzo does

Pardons go to crony aides
Hope for equal justice fades
Secrecy is on the rise
We can’t believe our lying eyes

While politicians line the trough
To score a bag from Abramoff
They can’t be found to ease the pain
Of victims of a hurricane

Troops denied the things they need
Are then ignored at Walter Reed
And when they do come home they find
Their child has been left behind

The Scandal List goes on and on
And will until these fools are gone
What will it take for us to reach
The strength to try and to IMPEACH

And for these past three years of shame
The media’s as much to blame
That’s why I celebrate News Corpse
And do intend to stay the course

Happy 3rd Birthday To Me.


Statistics, Damned Statistics, And Lies

As another small measure of the dishonesty of Fox News, note this report on the release of a new presidential approval poll. The Rasmussen daily tracking poll was cited this evening by Fox anchor and managing editor Brit Hume. Hume’s characterization of the poll, complete with a graphic to illustrate the point, was that Bush is enjoying a burst of popularity.

Bush Job Approval
Approve Disapprove
July 16 39 58
July 15 39 58
July 14 39 59
July 13 36 62
July 12 34 64
July 11 33 65
July 10 35 63
July 09 39 59

He compared the latest figure (39%) to the number on July 11 (33%), excitedly remarking as to the precipitous jump in Bush’s favor. Had he gone back just two more days he would have seen that Bush’s approval had not actually changed at all as compared to today. The July 11 number was a brief and unexplained anomaly and may have represented an event that took place on that day but had no lasting impact on the President’s overall approval. This, in fact, is one of the pitfalls of tracking polls and professionals know not to place undue significance on the short-term volatility of daily reporting. I guess that’s what tripped up Mr. Hume – the part about being a professional.

It is also worth noting that Rasmussen’s tracking poll varies from benchmark survey results for which 4 of the most recent 5 surveys put Bush under 30% approval.

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Moyers On Impeachment

Last Friday, the Bill Moyers Journal on PBS presented a discussion of impeachment that was breathtakingly persuasive.

Here is part 1 of the program. heathr234 has the rest of the program on YouTube. Watch the whole thing. It is conveniently broken up into five parts, so take as much time as you need – but watch it.


This is must-see TV for anyone concerned about the welfare of our Constitutional Democracy. The commentaries on this program transcend party partisanship and ultimately amount to a plea for nothing less than patriotism. Why is there so little of this sort of journalism in practice these days?


Murdoch Hitman Shot Down By New York Times

Family boss Rupert Murdoch recently dispatched his PR Enforcer, Gary Ginsberg, to deliver a message to the New York Times. Murdoch was irked by a series of articles that exposed the way he and News Corp manipulated the media and politicians on behalf of his business interests. Unfortunately for Murdoch, his messenger was ambushed by an astute Clark Hoyt, the Times’ public editor.

Ginsberg wrote to Hoyt objecting to the series and alleging that the Times’ hidden intention was to throw a monkey wrench into Murdoch’s plans to acquire Dow Jones and the Wall Street Journal. Ironically, Murdoch and Ginsberg had no such complaints about a similar story published by the Journal itself. Contrast Ginsberg’s assessments of each paper’s efforts:

Ginsberg on the NY Times: “the primary motivation for doing such an extensive investigation … was in the end self-serving and commercial.”

Ginsberg on the Journal: “a very fair, objective piece.”

Why were Ginsberg’s views at such variance when both stories came to essentially the same conclusions? As Hoyt keenly reminds us…

“Murdoch is going to extraordinary lengths to reassure The Journal’s newsroom that he will not interfere with its independence, as a long and well-documented record indicates he has elsewhere.”

In other words, it would have been unwise to criticize the Journal because that would confirm everyone’s worst fears about Murdoch’s egocentric ambitions. However, the truth is that by gaming the system with praise for one paper and scorn for the other when there was so little difference between them, Murdoch is demonstrating his compulsion to manipulate perceptions in his own favor.

Ginsberg had a laundry list of complaints about the Times’ story that Hoyt shot down in rapid succession. It almost seemed to easy. For instance, the Times reported on a firm that lobbied on behalf of News Corp. for tax breaks. Ginsberg objected saying that there was no such firm. Hoyt responded by simply naming the firm (Hogan & Hartson) and the fees they received.

In another example, Ginsberg thought that reporting that News Corp. paid lobbyists to influence regulatory and legislative matters was unfair because other media companies did so as well. Again, Hoyt easily defends the paper by pointing out that the existence of other firms engaging in lobbying activities does nothing diminish such activities by News Corp. Hoyt might have gone even further by observing that the other media company’s lobbying efforts were, for the most part, in concert with News Corp. and were seeking the same redress.

It is encouraging that Hoyt has made such a thorough and aggressive defense of a well-written expose of News Corp. and Murdoch. But it is disturbing that Murdoch’s henchman steps into the fray with a litany of lies and misrepresentations. And the fact that these complaints were directed at the Times should not give solace to the directors and employees of the Wall Street Journal. They are getting a panoramic view of what life under Murdoch would be like. And the best single piece of advice I can extend is to … be afraid!


Chatting With Mr. Bush

When George W. Bush wants to assure himself that he’s exposed to a well-rounded assortment of views, he boldly reaches out to a diverse assembly of independent media professionals. He did so last Friday by calling in a group of pundits that would surely stimulate a healthy debate. Invited to this exclusive affair were:

  • Fred Barnes, executive editor of the Weekly Standard
  • Larry Kudlow of Kudlow & Co. on CNBC
  • Michael Barone, senior writer for U.S. News and World Report
  • Charles Krauthammer, a Washington Post and Weekly Standard columnist
  • Kathleen Parker, syndicated conservative columnist.

This is the right-wing’s right-wing. Larry Kudlow was overjoyed to learn that he was in with the In Crowd. The Chicago Tribune describes Kudlow’s gleeful anticipation of the gathering:

“Kudlow says he is looking forward to his meeting with Bush for, if nothing else, a mood-check on how the guy is faring.”

Now that’s a real journalist. He’s not looking forward to the mundane tasks of asking questions on behalf of his audience, nor to delve into the complexities of the President’s policies and plans. Kudlow is much more interested in Georgie’s feelings and how he is holding up under the strain. But is it the strain of being widely considered the worst president in history; the strain of sending other people’s children to their doom? It must be so hard on him.

Meanwhile, Barnes reported Bush’s perspective on how best to persuade the nation that his “unpopular war” was still a really good idea. He said the President didn’t view talking about success as the “most useful tool.” Barnes writes that…

“Instead, Bush said, the most compelling case for persevering in Iraq is ‘what failure will look like.’

Perhaps talking about success is not so useful when there is such a dirth of it in Iraq. Talking about failure is much more consistent with this administration’s history of hammering fear into an anxious populace.

Barnes also quotes Bush making one of the most hilariously hypocritical statements yet to emerge from a president who has already set records in hypocrisy:

“‘There are lots of talkers in Washington,’ he said. But he’s not one of them. ‘I’m not on the phone chatting with the people who write those stories,'” the president insisted.

No, he’s chatting with them in the White House. He is actually chatting with the people that write the stories as he tells them that he doesn’t chat with them. Could anything be more absurd? Well, yes. How about Fred Barnes reporting that he learned in a chat with the President that the President doesn’t engage in chats with folks like himself?

It’s a twisted brand of logic – don’t hurt yourself trying to figure it out. It’s the same twisted behavior that accounts for the President spending precious moments with a cabal of columnists that are already on board the sinking ship of Bush’s state. What could they possibly hope to gain by entertaining these hacks? Their opinions are already squarely aligned with the administration. Their audience consists of the 26 percenters that believe Bush was ordained by God to lead us into the Apocalypse.

This isn’t even good propaganda. It is, however, reminiscent of the Radio Day Bush hosted on the North Lawn of the White House last October, a few days before the mid-term elections. About three dozen mostly conservative radio gabbers took up residence in a tent (insert circus jokes here) to interview the likes of Rice, Rumsfeld, Rove, etc.

As the President’s myopia further constricts his vision, you have to wonder what inspires these foolish media fanfests. The only explanation is that Bush is desperately lonely and he can’t find anyone else that will talk to him. He’s been abandoned by voters, and Republicans in Congress are peeling away like a bad sunburn. He may have reached the point where all he does have is Laura and Barney – and I wouldn’t be too sure of Barney.

Update: The Pentagon’s doing it too.


Where There’s Smoke, There’s Murdoch

There’s a lot of activity in the News Corp. boardroom these days. Fox News just announced that their Fox Business Network will launch October 15, 2007. The Dow Jones acquisition, while not a certainty, is still proceeding apace. So it is always good to review what sort of service we can expect from News Corp. properties. PR Watch gives us another good example for why we have a right to worry about the expanding influence of Rupert Murdoch and Co.

[Philip Morris] cultivated a close relationship with Murdoch, and it has served PM’s interests admirably. An internal PM issue presentation titled The Perspective of PM International of Smoking and Health Issues, states PM’s intent to exploit its relationship with Murdoch:

A number of media proprietors … are sympathetic to our position – Rupert Murdoch and Malcolm Forbes are two good examples. The media like the money they make from our advertisements and they are an ally that we can and should exploit.

The PM document goes on to brag about how, “Murdoch’s papers rarely publish anti-smoking articles these days.” This was hardly a happy coincidence of editorial policy given that Murdoch was serving on the board of Philip Morris, and PM CEO Geoffrey C. Bible later joined the board of News Corp.

Murdoch has already promised that the Fox Business Network would be more “business friendly.” These revelations demonstrate just how intimate that friendship can be. How could anyone take such a network seriously? And how will anyone ever be able to take the Wall Street Journal seriously again, if Murdoch’s bid succeeds?