The 2nd quarter of 2007 (PDF) has delivered another in a string of victories for MSNBC. The network’s growth of 50% over its 2006 performance far outshines CNN (4%) and Fox (5%).
The chart below tells the story for the past four quarters. While still in third place, there is no cable news network that is growing faster than MSNBC in primetime (Mon-Fri).
And, as usual, MSNBC’s growth is powered by a surging Countdown with Keith Olbermann. The most recent quarter continues a pattern of Countdown battering away at The Factor’s lead, just as it has been doing for the past year. The numbers for the 25-54 demo show the same trends.
It is no wonder that Olbermann is drawing crowds. His “Special Comments” are an inspiring rarity in television news. And the latest one delivered last night is no exception. In fact it may be the best yet. Calling on Bush and Cheney to resign, Olbermann spells out the universal disconnection between this president and the people he is failing to serve.
“In that moment [the Libby commutation], Mr. Bush, you broke that fundamental compact between yourself and the majority of this nation’s citizens – the ones who did not cast votes for you. In that moment, Mr. Bush, you ceased to be the President of the United States. In that moment, Mr. Bush, you became merely the President of a rabid and irresponsible corner of the Republican Party. And this is too important a time, Sir, to have a commander-in-chief who puts party over nation.”