Glenn Beck To Suck On Fox News

In what may seem like an obvious and long overdue match up, Glenn Beck will be leaving CNN for Fox News early next year. This should be good news for CNN because Beck’s show has performed terribly on the their Headline News Network (HLN). It is consistently in last place amongst its cable news competitors, and is the lowest rated program on HLN’s primetime schedule.

Despite bragging about how Beck had improved the time period for HLN, Beck has actually lagged other programs on the network. Nancy Grace pulls in twice as many viewers as Beck. All news networks experienced growth this year due to the presidential election. However, while Grace increased her audience 100%, Beck managed a paltry by comparison 34% gain over his third quarter performance last year in the key 25-54 year old demographic.

By it’s embrace of Beck, Fox News is providing more evidence (as if any were needed) of their intransigent partisanship. If they were smart, they would offer a show to Tanya Acker (who I love) or Bob Beckel (not so much) just to say they have one program from a left of center perspective.

So what is Fox getting for their trouble? They are getting the most ignorant and obnoxious host on cable news. They are getting a perennial ratings loser. They are getting an unrepentant racist provocateur. They are getting an ego-centric ideologue that CNN originally described as someone “that could siphon viewers from Bill O’Reilly, Joe Scarborough and other conservative hosts.” Now he won’t need to as he and O’Reilly will be able to promote each other. There is no question that Beck will feel more at home at Fox. In a comment responding to his new contract he even admitted that Fox News will be a better fit because…

“I’m kind of an island over at Headline. It’s kind of difficult because I’ve got to bring my own audience over to Headline.”

Well he won’t have to do that for Fox, because it comes complete with its own congregation of rightist believers. That will serve as an advantage to Beck who will have access to a much larger and better trained audience than he had at HLN. Plus, he was about to lose his nightly repeat broadcast to a rerun of CNN’s Lou Dobbs. That undoubtedly had some impact on his decision to jump ship. However, his Fox show will air earlier in the day at a time that has lower HUT (homes using TV) levels, in a time period that has featured previous losers like John Gibson and Laura Ingraham – both now canceled.

The open question now is, “What will CNN do with the vacant time slot?” One option would be to return to their original mission of providing summaries of breaking news events. But since the ratings trends favor personality-driven talk, they will likely seek a new, opinionated host.

This would be a good time to point out that CNN has never had a single program hosted by a liberal. Not one. But they have cycled through multiple conservative hosts. They may want to take note that MSNBC is the presently the fastest growing cable news network thanks to Keith Olbermann’s Countdown and the newest talk show sensation, Rachel Maddow. There are numerous progressive personalities available if CNN chose to demonstrate some market savvy as well as some content diversity. They could even reward their own Jack Cafferty with a promotion. He is wildly popular and, while he’s not exactly a liberal, he connects with everyone who is fed up with whatever status quo is at play.

Will CNN do the right/smart thing? Judging by their past I would not bet on it. But they have an opportunity and perhaps they may not squander it if they get some encouragement from viewers. CNN’s email: CNN / Headline News

Update: CNN has announced that Jane Velez Mitchell, beginning tonight, will serve as the interim host for the time period Beck is vacating. It is notable that CNN is pulling Beck from the schedule the day after revealing his agreement with Fox News. Beck’s contract doesn’t expire until February. Perhaps CNN is upset at Beck’s departure (though they should be grateful). More likely they see no reason to permit a future competitor to continue to promote himself on their air.

Velez-Mitchell is an unknown quantity so far as political commentary is concerned. She has done a lot of court reporting (i.e. Michael Jackson) and is a frequent substitute for Nancy Grace. She is also an out lesbian (hello Rachel), a vegan, and an opponent of animal cruelty, for what it’s worth. Last year she contributed $800.00 to the presidential campaign of fellow vegan Dennis Kucinich.

Yo CNN: Glenn Beck Is Cable’s WORST News Program

That’s right! Glenn Beck is the worst program on cable news. And while the quality of the program, or lack thereof, has certainly earned Beck the award for garbage-caster of the year, that isn’t what I’m talking about today. It’s Beck’s ratings for the month of May 2008, that confirm his place at rock bottom of the prime time cable news pile. One would have to wonder why CNN sticks with Beck who presides over the lowest rated program at any time, on any network, during prime time.

This is nothing new for Beck, whose program has been a perennial loser. The results of the May survey affirm the continuing lackluster performance evident in previous periods. They are so similar to those from last November, that I could just cut and paste the analysis and commentary I posted at that time and it would describe the more recent results perfectly. In fact, I think I will…

When CNN announced the hiring of radio talk jock Glenn Beck almost two years ago, they used words like “cordial,” “conversational” and “not confrontational” to describe him. What they delivered was the polar opposite of that, as has been well documented by Media Matters. Despite CNN’s laughable depiction of Beck as “Miss Congeniality,” they knew exactly the sort of piffle they were peddling. Their programming strategy stated at the time was to…

“…build Beck into the type of TV personality that could siphon viewers from Bill O’Reilly, Joe Scarborough and other conservative hosts.”

They failed.

Beck’s ratings for May 2008 (25-54 demo) reveal a program on life support. At this point the humane thing to do would be to pull the plug and put Beck (and innocent TV viewers) out of their misery. As shown above, Beck loses to all of his competitors in cable news. Both his live show and his repeat come in 4th out of four programs. But that’s not the end of his problems. While Beck is unable to challenge his competition, he is also the weakest link on his own network. The two lowest rated hours on Headline News belong to Beck. He is a TV anchor who is performing like a ship’s anchor and weighing down the network’s line-up.

So what is CNN waiting for? Are they masochistic gluttons for punishment who get pleasure from losing? Are they married to the repulsive and repudiated ideology spewed by Beck? Are they frightened, ineffectual, corporate bootlickers who couldn’t make a proper programming decision without a sackful of surveys and permission from their supervisor? It is just this simple: There is no business case for keeping Beck on the air. His program is a money pit and it’s fiscally harmful to the programs adjacent to it and, therefore, the network as a whole.

The only reason to give Beck a stay of execution would be fealty to the brand of caveman conservatism that he espouses. If CNN doesn’t cancel this stinker they will have settled, once and for all, the speculation as to whether they are a compromised media lapdog with an agenda aimed at placating the powerful and debasing journalism.

It’s time to pull the plug. Let CNN/Headline News know that Glenn Beck has to go. Let them know that you’re on to them and that keeping a loser like Beck reveals their biases. Let them know that you’re more interested in news and honest commentary than shallow contrarianism. Let them know that, although CNN has an obligation to provide diverse viewpoints, they have never had a program hosted by a progressive. And let them know that you have alternatives now (i.e. MSNBC, radio, the Internet, etc.) and you will not continue to watch CNN as long as it fails to provide programming that is honest, ethical and relevant to you, your community and your country.

Returning to the present…A lot has happened in the past few months in Cable Newsland. Most notably the rise of MSNBC, which has more than doubled its viewers year over year, while the other nets struggled to remain even or showed small gains. Programming changes at MSNBC included the cancellation of Tucker Carlson, who was replaced by David Gregory’s Race to the White House. Gregory has significantly improved the time period he took over. The same is true for Keith Olbermann’s Countdown, which added a replay in place of one of the Doc Block hours.

Fox News has also changed their line-up. They canceled John Gibson’s not-so Big Story, and, more recently, they bumped E.D. “Terrorist Fist Jab” Hill. They also added Karl Rove, scheduled a new show for O’Reilly fill-in, Laura Ingraham, and just today announced that failed Republican presidential candidate, Gov. Mike Huckabee, would be their newest political contributor.

While these networks are altering their fare, the only things CNN has done is move Lou Dobbs an hour later and swap Paula Zahn for Campbell Brown (Republican operative Dan Senor’s wife). Perhaps this would be a good time to reevaluate their strategy. Perhaps it might benefit the network, and its viewers, if they dumped the dead weight and showed some real diversity. Maybe they could recognize where the growth is in this market and consider giving someone like Ed Schultz, Randi Rhodes, Thom Hartmann, Rachel Maddow, Stephanie Miller, Sam Seder, Jim Hightower, Laura Flanders, Harry Shearer, or any other of the many distinguished progressive commentators, a chance to show what they can do in Beck’s time slot. They could even draft their own Jack Cafferty who has developed a cult following on The Situation Room with Wolf Blitzer. Anyone but Beck!

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