US News & World Report Gives A Lesson In Dishonest Polling

If you are looking for a reliable way to conduct a poll that will provide bad news for a designated adversary, US News & World Report has a helpful example of how to accomplish your goal. All that’s necessary is to select a few unrelated questions that leave respondents with little leeway to actually express what they feel. For example, here are the questions that appeared on the poll that US News published yesterday:

As we enter the presidential election year of 2012, what potential news event do you fear the most?

  • President Obama wins reelection: 33%
  • Taxes will increase: 31%
  • Iran will get a nuclear weapon: 16%
  • Obama will lose reelection: 16%
  • North Korea will attack South Korea: 4%

How did the US News pollsters decide which potentially fearful events would appear in the poll? They have little correlation to one another, and even less correlation to the issues that Americans are actually concerned about. The top issues in almost every poll are jobs and the economy, none of which were represented in this poll.

Instead, the pollsters included two mirror images of a question about President Obama, and three responses about things that no one thinks are likely to occur. Consequently, it should not be surprising that the response from those fearing Obama’s reelection would draw the third of the country that are already committed opponents of the President. [Note: 67% of respondents do NOT fear Obama's reelection most] The other responses are just filler designed to make the responses to the presidential question stand out. Even the response for those who are most afraid of Obama NOT being reelected is deliberately misleading. Most Obama supporters are fairly confidant that he will be reelected and, thus, would not select the option indicating that they fear that he would lose.

On the basis of this intentionally fraudulent survey, US News publishes an article with a headline that falsely declares “Americans, 2-1, Fear Obama’s Reelection,” which, even by the results of this phony survey, is not true. According to their own results only 1 out of 3 said that. But that doesn’t stop Fox News, and other biased entities that have no integrity, from re-posting the article. Fox Nation’s headline is “Obama Re-election Is Americans’ Top Fear.” Sure it is, except for all the other fears that weren’t included in the survey.

That’s how it works folks. Pay attention, because these charlatans are out to swindle you. They simply don’t care about making truthful representations. The only thing they care about is advancing their agenda at all costs. These are not bona fide news enterprises. I”m still trying to figure out if they are secretly published by The Onion.

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4 thoughts on “US News & World Report Gives A Lesson In Dishonest Polling

  1. the media should stop caving to right wingers
    especially when it comes to being “fair”

  2. Has journalism in America always been this disgraceful? It seems it all started with Fox coming on the scene in the 90’s. People are learning that Fox is, not only an unreliable source of information it actually is no source for truthful information of any kind. Their ratings decline in 2011 is reflecting people’s increasing distrust of Fox. U.S. News, on the other hand, has always been a very conservative Republican leaning publication and anything they print must be taken with a grain of salt.

  3. Mark,I’m pretty sure you just hurt the Onion’s feelings.

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