Republicans are already struggling to maintain some measure of relevance since the American people have banished them to the minority in both the House and the Senate, and evicted them from the White House. It is certainly understandable that, in their desperation, they would cast about plaintively, with arms outstretched, to grasp onto whomever might offer them aide in these dire days (weeks? years?). But in a move that can only compound their troubles, they are calling upon fellow castaways to lead them off of the island of the politically damned.
Politico is reporting that former Bush media staffers have been drafted to show House Republicans the way back into the hearts of American voters. The team consists of Bush press office alums, Dana Perino, Tony Fratto, and past RNC chief and Bush counselor, Ed Gillespie. Presumably they were deemed up to the task by virtue of how masterfully they molded Bush into the beloved figure he is today.
The Politico column reveals that House Republicans, on the advice of Conference Chair Mike Pence, are beefing up their media staffs. The stated goal of this strategy is to place more emphasis on press relations than on legislation. GOP flack Matt Lloyd is in full agreement with Pence, and hails this new initiative by saying that:
“The press secretary workshop is one more tool in our belt that we are using to ensure press secretaries continue to get their members the most coverage possible, which in turn drives the Republican message across the country.”
I couldn’t agree with him more. From the perspective of someone who is anxious to see the Republican minority shrink even further, nothing could more effectively produce that end than to “drive the Republican message across the country.” If the House PR machine wants to help “get their members the most coverage possible,” I would heartily encourage them. And they should start with getting more coverage for Michele Bachmann. Minority Leader John Boehner could use a little more exposure of his dynamic personality and spray-on tan, as well. And since we’re resurrecting Republicans of yore, throw in Newt Gingrich and Tom DeLay.
You have to hand it to the GOP – they sure know how to cling to the anchors that have hastened their descent to the depths of political triviality.