The FCC Wakes Up To Video News Releases

From Reuters:
The U.S. Federal Communications Commission plans to send letters of inquiry on Friday to several television stations as it probes whether news broadcasts properly disclosed the source of video news releases [VNR] they used, said a source familiar with the matter.

This is an encouraging first step by a commission that has failed for years to fulfill its mission. The VNRs referenced here are produced by the government and/or private PR firms to promote a partisan or commercial interest. They are then distributed to television stations that, in some cases, air them without identifying their source.

There is a word for that: Propaganda. And it’s illegal. Let’s see if the FCC follows up on these inquiries.