Check out this want ad from CBS (screen cap):
Company: CBS News
Position: Seeking Vibrant Reporter/Host for Eco Beat
CBS is expanding its coverage of the environment. We seek a talented reporter/host for Internet video broadcast. We are looking for smart, creative, hard working up and comers, who can bring great energy, creativity and a dash of humor to our coverage. A deep interest in the environment and sustainability issues will serve you well.
You are wicked smart, funny, irreverent and hip, oozing enthusiasm and creative energy. This position requires strong people, reporting, story telling and writing skills. Managing tight deadlines should be second nature. Knowledge of the enviro beat is a big plus, but not a requirement.
Responsibilities include reporting and hosting two to three news packages per week plus daily writing for our blog. You should be comfortable using a video camera and the Internet. Be prepared to see America. Heavy domestic travel.
Send resumes, cover letters and links to email@example.com.
Dust off those resumes. Seriously, let’s send Mr. Katz a flurry of resumes from all of us wicked smart hipsters who don’t know crap about the environment. While we’re at it, let’s send CBS applications for political, financial, criminal, and health beats, even if we don’t know anything about that either. Apparently they don’t care. I’ve always wanted to be a war correspondent.