Maddow currently has a talk radio program on Air America and she guests frequently with Keith Olbermann on Countdown. She is an attractive, articulate, razor-sharp political observer and analyst. Her courageous progressivism, honesty and insight would propel her instantly to the top of the pundit pack on cable news.
Wolff is presently VP of Prime-Time Programming for MSNBC. He also appears on Tucker as a fill-in for Willie Geist where he mostly cracks jokes about entertainers and pop culture. He is married to another MSNBC personality, Alison Stewart.
As a programming exec, Wolff has good reason to be testing new talent. His schedule is currently being dragged down by Tucker Carlson, on whose show Wolff was once the executive producer. While it is long past time to cut their losses on Tucker, there is no evidence that this pilot, if it exists, is intended as a replacement for him. If it is, Maddow would be an inspired choice who would bring intelligence and charm to the line-up – in other words, exactly the opposite of what Tucker brings.
Wolff himself seems to have a pretty good sense of humor, but I’m not really sure what he would add to a show with the substance for which Maddow is well known. Also, I can’t say that I particularly like this trend at MSNBC where their management casts themselves in roles on the network. Previously General Manager Dan Abrams gave himself a show following Olbermann’s Countdown. But if this is what it takes to get Maddow on the air, and Tucker off, I’m all for it.