Glenn Beck Desperately Struggling For Relevance With Yet Another Re-Invention

When rumors first emerged that Glenn Beck was likely to lose his perch on the Fox News Channel, he responded with the confidence of a Messianic warrior saying “I will find another way to get my message out on a platform that will be a thousand times more powerful!”

Glenn Beck Messiah

Well, the rumors proved to be true and Beck was cast off of Fox and hurled into the cacophony of the Internet. Since then he has frantically stumbled around searching for an identity and grasping at phantom opportunities to keep his movement humming. He began by launching GBTV, a subscription Internet video blog that he delusionally described as a television network. Despite his assertions that it was a huge success, he submerged it into his web “news” site The Blaze.

Now Beck is making another u-turn with the announcement that he is re-branding his entire operation as a “global Libertarian news network,” whatever that means. He claims that he will be opening three foreign bureaus in cities that are “important to America” (presumably that nixes Paris, Caracas, and Beijing), and will relocate his staff to a new facility in Manhattan that “will piss everyone off” (He must have found space at 30 Rock between MSNBC and Chuck E. Cheese).

Beck, one of the most hostile and divisive characters in modern media, now says that he wants to distance himself from the left/right squabbles of cable news saying that “We’re not gonna play in that crazy space.” Apparently he has a whole new crazy space that he’d like to pioneer. But it’s hard to see where he would fit in the Libertarian realm. With his overtly evangelical appeals to religion, he is more aligned with theocracy than the secular oriented individualism of Libertarians. And after spending the last several years bashing liberals as “a cancer on America,” it’s unlikely that a rational, centrist audience is going to find him credible.

It is telling that Beck says that “I’m a lot closer to Penn Jillette than I am to Chuck Hagel.” So Beck is confessing that he is more like an entertainer whose specialty is to create illusions, than he is like a mainstream Republican legislator and veteran.

Beck has had so many public personalities it is difficult to keep track of them all. When the Tea Party was new Beck introduced his own version that he called the “912 Project.” Then he attempted to recruit followers to join his “Watchdogs.” Then he unveiled an ambitious bit of lunacy he called “The Plan,” a 100 year blueprint for the restoration of an America. Then there was his pitch for political activism, “In or Out 2010,” aimed at lobbying the politicians in Washington he had previously dismissed. And there was something he called the “Refounders,” an homage to America’s founding fathers whom he had elevated to the status of saints. And who could forget his “E4 Solution” that he promised would “chart a course boldly into the future.” All of these excursions were launched with a glorious fanfare, and all were later abandoned in the trash heap of discarded publicity stunts.

So now Beck is dressing up in new costume that, like all the rest, is designed to capture media attention and boost his publicity and bank account. If he is able to scare up any support from Libertarians, it will only be those of the most shallow (and gullible) variety who aren’t put off by his insistence that all rights are granted only by God, and that Armageddon is upon us so ye had better purchase over-priced gold coins from his sponsor. However a more likely scenario is that, when this scheme fails, he will ditch it and get out the trumpets to announce another re-invention in hopes of drawing in few more suckers.


10 thoughts on “Glenn Beck Desperately Struggling For Relevance With Yet Another Re-Invention

  1. “[Beck] will relocate his staff to a new facility in Manhattan that ‘will piss everyone off’ (He must have found space at 30 Rock between MSNBC and Chuck E. Cheese).”

    Thought he would move right next to the mosque he was so set against for moving into the new World Trade Center building. That should anger all his followers nicely.

  2. I am so happy that other than the 912 project, I know nothing about any of Beck’s reincarnations. And I read the blogs daily. He is even more irrelevant than he believes in his tiny peabrain. Of course, when your ego is as big as Rush’s belly, there isn’t much room left for rational thought.

  3. Sadly, he’s still a major presence in talk radio.

  4. So religious guy Glenn Beck says he is more like someone who is a famous magician and an unapologetic semi-famous atheist, then a Republican conservative. This is an example of a completely insane mind and it should be examined by professionals, who could learn a great deal from the residue of brain damage that surely would be evident.

  5. Beck probably thought that he would get some ambassadorship if rmoney won, but now he’s had to think up some higher calling for himself, and ‘thinking for himself’ hasn’t been his strongsuit. His brain chemistry could use some tweaking, IMO.


    in this 11th hour of the Globalist—RED China
    handoiver and POST American takedown, the capstone
    authorized, capstone ‘on board’ BECK is not only
    coming up short —-but is even undercutting
    the GENUINE figure of American engagement—ie Alex Jones. . .

    • Alex Jones was the guy who talked himself into the crazy people ethernet, on piers morgans’ talkshow. Jones competes with Beck on who gets to drive the crazy train.

  7. The glib-ertarian news network?

    How… Appropriate.

  8. I was a subscriber until now. When obama won again, Beck changed. He no longer wanted to talk about the news or the truth. Now he is self obsessed with this park of his to lord over. I always thought that he was really in it for the money.
    You just can’t trust anyone anymore.

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