Breitbart ‘News’ Invents Quotes To Smear CNN

There’s an old saying that wisely counsels to leave well enough alone. Unfortunately, the Tea-guzzlers at Breitbart News have dismissed that advice and unleashed an assault against CNN and its chief, Jeff Zucker. Never mind that CNN has devolved into a nearly useless platform for right-wing propaganda as evidenced by their recent interview of Glenn Beck by Beck’s own employee, S.E. Cupp. But that’s not good enough for the BreitBrats. Now they are launching an attack on CNN that is so feeble they had to make up quotes to hammer them with.

Breitbart News

The title on Breitbart’s article is “CNN To Republicans: Drop Dead.” Of course, no one on CNN ever said or even implied that. The flimsy impetus for the citation occurred in an article that was a slobbering love sonnet to Fox News by BreitBrat Tony Lee, whose feathers were ruffled by a remark made by CNN’s Zucker at a TV convention. Zucker responded to a question about a recent Fox criticism of CNN by correctly pointing out that “I think we all know what’s going on there. The Republican Party is being run out of News Corp. headquarters [and] masquerading as a channel.” Zucker was merely acknowledging the obvious: that the cozy relationship between Fox and the GOP is a well documented fact. [Note: Fox happily reposted the Breitbart article on their own web of lies, Fox Nation]

BreitBrat Tony rushed to Fox’s defense with a quote by the Chairman of the Republican Party, Reince Preibus who denied that Fox was his party’s mouthpiece saying “Hey Jeff Zucker, we’re the Republican Party and we speak for ourselves, pal.” Sure they do. They just do it mostly on Fox News, and when they aren’t available, Fox does it for them.

Lee then gets to the point by alleging that “It’s an interesting strategy Zucker has: trash the Republican Party and, by extension, all Republicans.” Except where in Zucker’s remarks did he trash the Republican Party? He merely noted that Fox is a GOP friendly network, which no one who is paying attention would dispute. Zucker’s comments were not even directed at Republicans at all. They were characterizing Fox News’ obvious partisan bias. But apparently associating Republicans with Fox News constitutes “trashing” in Lee’s view.

The rest of the article went on interminably about how Fox is beating their competition in the ratings, as if that had some relevance to the subject or to the measure of news quality. Lee’s conclusion, therefore, was summed up in the article’s second made up quote: “These factors led The Hollywood Reporter to declare that Roger Ailes and Fox News had won the cable news wars.” The only problem with that is that the Hollywood Reporter declared no such thing. In fact, it was Ailes himself who made the declaration in an interview with the Reporter.

It takes an astonishingly low grade level of comprehension to take a quote by Ailes and attribute it to the Hollywood Reporter simply because that’s where it was published. But the quote itself was deliberately misleading and self-serving, as one might expect coming from the the CEO of Fox News about his own network. The only people who still believe that cable news quality is measured by ratings are the marketing and the PR departments. The truth is, in a point made often here at News Corpse, is that being number one is only a measure of popularity, not quality. After all, McDonalds is the number one restaurant in America, but very few people would say that it is the best quality food in the country. However, they do have something in common with Fox News:

Fox News / McDonalds

To Fox News Lying Is Just “Providing Balance To The Rest Of The Mainstream Media”

Last week a major story broke about Sean Hannity interviewing three couples who claimed to have been harmed by the Affordable Care Act (aka ObamaCare). However, an aide to the former governor of Montana contacted these alleged victims and published his account on Salon.com. What he discovered was that not a single one of them had even bothered to look at the insurance exchange to ascertain whether or not they would be helped or harmed. The entire episode of Hannity’s program was a lie.

So this week the Fox News MediaBuzz program, hosted by Howard Kurtz, spent less than a minute on Hannity’s blatantly dishonest broadcast, but took an interesting perspective. Kurtz trivialized the deliberately false segment by asking whether “Fox News is providing balance to the rest of the mainstream media.” Of course. Bringing in six allegedly neutral Americans to lie through their teeth about a health insurance program they didn’t even bother to explore is merely an attempt to “balance” the news coverage of the plan. At least according to the ethics (or lack thereof) of Fox News.

Howard Kurtz

Kurtz introduced his segment by noting the falsehoods proffered by Hannity and his lying guests. But he ended the same introduction by asking “Could it be said that various news outlets were pushing their own agenda?” This implication that overt dishonesty is equivalent to simply advocating for an agenda reveals the crass interpretation that Kurtz and Fox have of journalistic ethics. And his insertion of blame attributed to unnamed “various news outlets” is just his way of pretending that everybody does it. Forty-five seconds later the segment was over without anyone mentioning Hannity’s name again.

For contrast, CNN’s Reliable Sources covered the same story. They spent four and half minutes on it, complete with clips from Hannity’s show and an interview of the Salon author, Eric Stern. Of course, CNN has a competitive motivation to more thoroughly examine an embarrassing episode for Fox, but the differences between these reports are still significant. CNN did what journalists do. Fox swept their dirt under the carpet.

When Howard Kurtz announced that he was leaving CNN to become a media analyst at Fox News, he said that “Fox wouldn’t have hired me if it wasn’t interested in my independent brand of media criticism.” However, Fox never hires anyone for their independence or accuracy. In fact, the further you stray from reality, the better your employment opportunities at Fox. And this segment that leaves Hannity unscathed and quickly shifts to another subject (how the media unfairly beat up on Republicans after their humiliating defeat over the government shutdown), is evidence that Kurtz has no intention of being independent.

RNC Votes To Ban CNN/MSNBC Debates – Which They Have No Power To Do

For the past couple of weeks there has been a flurry of fretful reporting about a threat by Republican National Committee chair Reince Priebus to ban CNN and MSNBC from the GOP primary debate schedule. Priebus is disturbed by currently non-existent projects about Hillary Clinton that he is certain will characterize her favorably.

Today Priebus made good on his threat by shepherding a resolution though the RNC’s annual meeting that declares that they “will neither partner with these networks in the 2016 presidential primary debates nor sanction any primary debates they sponsor.”

Fun Fact: How many GOP primary debates did the RNC sponsor in 2012?
Answer: Zero
There were twenty debates held and not a single one was sponsored by the RNC. However, every debate on Fox News was sponsored by a state Republican Party affiliate. Also notable is that MSNBC held a debate co-sponsored by the Reagan Library, and CNN held debates co-sponsored by Tea Party Express, the Heritage Foundation, and the American Enterprise Institute.

There is, however, a small problem with the Priebus declaration. The RNC has no power whatsoever to prohibit any debate by an network. Sure, they can pass resolutions that make grandiose claims to authority that they don’t have, but reality trumps their hubris. The truth is that any network can announce its intention to produce a debate. They can invite candidates to participate. The candidates are free to accept or reject any offer as they see fit. Chances are, the second and third tier candidates will accept virtually any opportunity to promote themselves on national television. Subsequently, the frontrunners will be reluctant to let their competitors have the stage to themselves. So the debates will go on with a full cast of characters.

Priebus’ threat, therefore, is an impotent cry for attention. He is not empowered to force his will on the people who are vying to be the next leader of the free world. In a best case scenario he may be able to influence the number of debates, which is a goal he has previously articulated. After all, it is fairly obvious that the more Republican candidates are exposed to the American people, the more they will embarrass themselves, and the more votes they will lose. The GOP has a distinct interest in limiting their exposure, and that is what Priebus is aiming for.

The hypocrisy of Priebus’ resolution is apparent in the fact that he is only nixing CNN and MSNBC, even though there have been reports that Fox may be producing the NBC project. Priebus cannot extend his toothless ban to Fox or there would be no cable news networks available to host a GOP debate. But there is no reasonable explanation for why Fox would be given a pass (other than their role as the GOP PR division).

Fun Fact: What do you get when you remove the vowels from Reince Priebus’ name?
Answer: RNC PR BS

The full text of the resolution cites campaign donations by the head of NBC’s entertainment division to Hillary Clinton, but the head of Fox News’ parent corporation has done likewise. Also, the News Corp political PAC, News America Holdings, has given more to Democrats than Republicans in each of the last four election cycles. So if producing Clinton documentaries and donating to her campaign warrant prohibition as debate hosts, then Fox clearly qualifies.

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Rush Limbaugh

Finally, there have been recent calls for the RNC to recruit right-wing loyalists as moderators for their debates. The names mentioned most frequently include Rush Limbaugh, Sean Hannity, and Mark Levin. In response, Levin has said that he is ready and willing, despite the fact that he has previously said that he will do whatever he can to prevent Chris Christie from becoming the GOP nominee. As for Limbaugh, he told his radio dittoheads that he is “too famous” and would “overshadow” the candidates. That’s a telling remark in itself, as it demonstrates just how diminutive is the stature of the GOP field. Perhaps the GOP should nominate Limbaugh.

This tussle could not be better for Hillary Clinton and the Democratic Party. If the RNC is successful in limiting the number of their debates it will have effectively cut off millions of Americans from learning about their candidates (although, as noted above, that might a good thing for the GOP). But even worse is the prospect of debates led by staunchly conservative radio talk show hosts. Priebus and company think that friendly moderators will help avoid the antagonistic questioning that he presumes would occur on other networks. But to the extent that that is true, it will also result in the candidates being woefully unprepared for the full-contact combat they will eventually encounter in the general election. What’s more, the rightist Taliban, as represented by Limbaugh et al, will be more likely to force candidates to stake out extreme positions which they will be unable to “Etch-a-Sketch” away after the primaries. The wingnut media are notoriously committed to the sort of ideological purity that voters find repugnant.

So if the RNC wants to proceed with this self-defeating initiative, they will have the full support and cooperation of their pals at the DNC. Nothing would please Democrats more than Republicans digging themselves ever deeper holes of extremism. The outrageous statements and gaffes that occur at the “official” RNC events would still be broadcast on the other networks afterwards. So Priebus’ efforts to limit the damage would be futile, and even counterproductive. As would his admonition that disobedience “may include severe penalties for candidates that participate in unsanctioned debates.” That’s right – Priebus plans on giving the reprobates a good spanking. Wouldn’t that look great on a candidates permanent record?

RNC Threatens NBC, CNN: Cancel Hillary Projects Or Lose GOP Debates

The Republican National Committee is flexing its acutely atrophied muscles this morning with a nearly impotent threat aimed at their foes in the mainstream media.

RNC Debates
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This is just too funny. RNC chair Reince Priebus has sent letters to the heads of CNN and NBC to protest their plans to produce projects about Hillary Clinton, who is a possible candidate for the Democratic nomination for president in 2016. Priebus is very upset and is issuing an ultimatum to the networks that will surely cause them to lose sleep – due to their uncontrollable fits of laughter.

What isn’t so funny is a political party that thinks it has the right to demand that entertainment producers bend to its will. In fact, it’s an open assault on freedom of expression. It would be one thing for the RNC to decline to work with a network that it believes has a partisan slant against them. But it is something else entirely to threaten a network in order to force them to alter specific programming.

Priebus begins his missive by whining about the perceived bias that has been a part of the GOP gospel for decades:

“It’s appalling to know executives at major networks like NBC and CNN who have donated to Democrats and Hillary Clinton have taken it upon themselves to be Hillary Clinton’s campaign operatives.”

Appalling indeed! I’m sure that Priebus is just as disturbed by the million dollar gift that Fox News (News Corp) gave to the Republican Governor’s Association, and all the other right-wingers at Fox who have donated to Republicans, including News Corp chairman Rupert Murdoch. And there is no network that has so brazenly acted as a partisan campaign operative than Fox News, the PR division of the GOP. Priebus’ letter to Fox must still be in the mail. In the meantime, he is making his position to CNN and NBC crystal clear:

“If they have not agreed to pull this programming prior to the start of the RNC’s Summer Meeting on August 14, I will seek a binding vote stating that the RNC will neither partner with these networks in 2016 primary debates nor sanction primary debates they sponsor.”

Oh my. If CNN and NBC were unable to acquire any of the GOP primary debates they might be forced to schedule interesting and entertaining programs instead. That’ll show ’em.

Let’s face it, the RNC has never been thrilled about putting their candidates in situations where they might face fair questions about their records and policy positions. They herd them onto Fox News where they can expect softballs and gushing praise. During the 2012 campaign right-wingers like Hugh Hewitt and Breitbart’s John Nolte were counseling the RNC to ban debates hosted by what they believed to be unfriendly media. Sarah Palin was advising Republicans to “speak through Fox News.”

The best thing that could happen to the Democrats is for Republicans to sequester themselves in the bosom of Fox News. It would limit their exposure to the broader electorate and the independents they need to win. It would also insure that their candidates were unvetted and unprepared for the real-life battles of a campaign. If they spend the primary season being fluffed by Fox, when they eventually face the general election they will be surprised by sharp criticisms from which they were shielded in their chummy primary.

One positive aspect of this strategy is that fewer voters, and a more narrow, conservative subset, would see the primary telecasts. Considering how often the GOP candidates in 2012 embarrassed themselves, that could be a benefit. Of course, those segments would still be looped on every other news broadcast the following day, so the benefit would be short lived.

By giving CNN and NBC the cold shoulder, the RNC increases the likelihood that only voters who have already decided to vote Republican will see the debate in its entirety. And while that limits their exposure to gaffes, it also limits their opportunity to make an appeal to undecided voters. Since Priebus has already promised to hold fewer debates in the future, the GOP’s visibility to anyone outside their circle shrinks considerably. The result is that GOP primary voters will be more partisan, more extreme, and more out of pace with the general population. That’s a recipe for a Republican nominee who will lead the party to a massive defeat.

Ironically, the motivation for the Priebus ultimatum is the prospect of a couple of Hillary Clinton projects being released several months prior to the 2016 election. That was precisely the issue that sparked the Citizen’s United Supreme Court ruling that now permits corporations and individuals to make unlimited, anonymous donations to political campaigns. At the time, Republicans were fiercely supportive of the Citizen’s United production and its release just a few weeks prior to an election. Now they are just as fiercely opposed to it.

What’s more, Priebus accuses the networks of producing a “political ad masquerading as an unbiased production.” How he arrived at that conclusion he doesn’t say. He has not seen either production or spoken with the producers. He has no idea whether they will be complimentary, derogatory, or neutral representations of Clinton. He is making a wholly uninformed assumption and using that as the basis of his attempt to bully the networks.

So let the RNC snub CNN and NBC and any other “lamestream” media that they are afraid of. Let them take their balls and go home to Fox News where their cult-like disciples will embrace them with enthusiasm. It will only result in there being less of their obnoxious blather littering the television landscape and a better chance of them losing in November of 2016. Nice work Reince.

[Update: Priebus took his whining to (where else) Fox News last night and reiterated his silly ultimatum. Meanwhile, both CNN and NBC have refused to cave saying that it is “premature” to judge the projects that are not even in production at this time. Priebus gave an 8/14 deadline for the networks to comply. Here’s hoping he is dumb enough to follow through.

Fox News Hires CNN’s Washed Out Media Analyst Howard Kurtz

Howard Kurtz

Chalk up another acquisition by Fox News of an outcast from some other news network. As has been noted here at News Corpse, Fox “seems to regard the discards of other networks as their richest vein of new talent.” Today it was announced that Fox has scooped up CNN’s media analyst Howard Kurtz, who was recently censured by CNN, and jettisoned by The Daily Beast, for “sloppy” reporting that disparaged Jason Collins, the newly out NBA player. So of course Fox News would leap at the chance to add Kurtz to their roster. Other recent rejects by CNN that have joined Fox include Erick Erickson, Lou Dobbs, and Tucker Carlson.

Kurtz has a spotty reputation at CNN where he has, on occasion, had some profound commentaries that expose media hypocrisy and bias. But he has just as often proven to be a tool of the Washington villagers who dismisses serious failings and neglects the shortcomings of his colleagues. He is the ultimate insider who is married to a right-wing PR consultant, a fact that he does not disclose when reporting on related matters. In statements marking the new relationship, Fox and Kurtz were typically effusive of one another:

Fox VP Michael Clemente: Howie is the most accomplished media reporter in the country.
Kurtz: I’m excited to be bringing my independent brand of media criticism to Fox News. […] I hope to add a new dimension to Fox’s coverage and have some fun while diving into the passionate debates about the press and politics.

Not everyone at Fox has the same opinion of Kurtz as Clemente does. Sean Hannity sneered that Kurtz was a “nitwit,” and railed that “I don’t like him. He’s full of crap. He thinks he’s a sanctimonious, self-righteous, phony establishment journalist.” Bill O’Reilly, upset that Kurtz had criticized his epically erroneous analysis of the Supreme Court’s decision on ObamaCare, said “Kurtz does the bidding of Media Matters, and, I don’t know, maybe I should just ignore that and, as you say, move along down the highway, but it certainly disturbs me a little bit.” It should be noted that associating Kurtz with Media Matters is about the worst thing that O’Reilly could ever say about anyone. He regards Media Matters as “vicious, far-left, dishonest, smear merchants.” The question now is, will Kurtz provide fair and balanced coverage of those programs as a Fox News anchor?

On Fox, Kurtz will assume the anchor role on Fox News Watch, a weekend program that is distinguished by its panel of five devout conservatives against one alleged liberal. The five conservatives (Judith Miller, James Pinkerton, Cal Thomas, Richard Grenall, and host Jon Scott) are weekly regulars while the “liberal” seems to be whatever phony they can manage to scrape up that week. If they stick to this format it should be an easy transition for Kurtz who is used to covering for Fox’s biased reporting.

Full disclosure: I was once mentioned in a Kurtz column when he was with the Washington Post. Kurtz was aggregating reactions from a Laura Bush speech at the White House Correspondents Dinner:

The colorfully named News Corpse says the media should take a deep breath:

“The humor-challenged media is tripping all over itself to to praise the First Lady’s appearance before the White House Correspondents’ Association. Apparently their funny bone twitches uncontrollably at the sight of Laura being able to read from a sheet of prepared jokes. The talk in the television press has ranged from, ‘ Get this woman her own show .’ to, ‘ Maybe she should run against Hillary .’. . . .

“I suppose it’s too much to ask that the people who brought us Monica Lewinsky, Chandra Levy, Michael Jackson, Terri Schiavo, the Old Pope, the New Pope, and Jennifer ‘Runaway Bride’ Wilbanks, would suddenly chose to avoid blowing things up beyond all sense of proportion.”

Colorfully named? Maybe Kurtz will get the joke now that he is working in the News Corp empire. And just so nobody forgets, this is what Fox News thinks about their new colleague:

Fox Nation vs. Reality: Math-Challenged Poll Analysis On ObamaCare

In yet another attempt to turn their audience into blithering idiots, the Fox Nationalists have posted the results of a CNN poll on ObamaCare with a thoroughly misleading headline and commentary: “Poll: Majority of Americans Oppose ObamaCare.”

Fox Nation
For more Fox Nation mangling of the truth, get the acclaimed book,
Fox Nation vs. Reality

Rather than linking to the actual poll results on CNN’s web site, Fox Nation links to a little known blog, Red Alert Politics, an affiliate of Clarity Media. Ultra-rightist billionaire Philip Anschutz owns Clarity as well as the conservative Weekly Standard. The excerpt that Fox extracts from Red Alert says merely that “54 percent of Americans still do not support President Obama’s signature domestic policy, compared to the 43 percent of Americans who support it.”

Not surprisingly, that is not the whole story – or even an honest representation of the limited story. A cursory glance at CNN’s web site fills in the details that Fox has deliberately suppressed. Although CNN also distorts the lede, at least they include the data that puts the poll’s results into context:

“A majority of Americans still oppose the nation’s new health care measure, three years after it became law, according to a new survey.

“But a CNN/ORC International poll released Monday also indicates that more than a quarter of those who oppose the law, known by many as Obamacare, say they don’t support the measure because it doesn’t go far enough.”

In other words, many of those who are being counted as opponents are actually supporters of a more liberal national health care plan. In a rational world, these people would not be lumped in with the Tea-publicans who want to repeal ObamaCare. They would be regarded as supporters who advocate an even more comprehensive policy.

Since 43% of respondents said that they support ObamaCare, and another 16% said that they support a more liberal version of it, a more accurate presentation of the poll’s results would say that 59% of Americans were in favor of the legislation – including some who want it to go further – and only 35% were opposed. That’s a solid majority of supporters.

But it may be too much to expect that Fox could grasp the complexities of math after they spent the last couple of years rejecting it along with pretty much every other principle of science and academia.

Fox News Confirms Arrest/No Arrest Of Boston Marathon Bomber

It is well known that Fox News is an unreliable network for anyone interested in factual representations of current events. They will unabashedly lie in order to advance the ideological agenda of their political and corporate allies. And yet, it is still unsettling when something like this happens:

Fox News

Within the space of about half an hour, Fox News vividly demonstrated that their issuance of a “confirmation” is of no value whatsoever. After announcing that an arrest had been made in the Boston Marathon bombing, Megyn Kelly repeatedly assured her viewers that the information she was reporting had been verified by multiple sources. But it didn’t take long before the bottom fell out of her assurances.

To be fair, CNN also misreported the story and had to make an embarrassing retraction. The only cable news network that applied the rigorous standards of journalism and refrained from jumping on the erroneous story was MSNBC. Pete Williams, NBC’s justice correspondent, and NBC anchor Brian Williams, both made appearances to refute the reports that were coming out of other news outlets.

Will these people never learn? A few months ago both CNN and Fox (also Megyn Kelly’s show) misreported the Supreme Court decision on ObamaCare. And again, only MSNBC got the ruling right. On that occasion CNN acknowledged their mistake and apologized to viewers. Fox refused to do either, claiming that their analysis was justifiable at the time because they believed it was correct and, therefore, there was nothing for which to apologize. I know…it’s crazy.

Nevertheless, a prolonged discussion took place in the media about the pressure to be first butting up against the responsibility to be right. And despite the universal agreement that accuracy is the measure by which news enterprises will be judged, they continue to fall short of the professional standards they profess to hold.

News organizations can be forgiven for making mistakes from time to time because they are staffed by people and people are not perfect. But they ought ot learn from their mistakes and they ought to demonstrate that they care about the product they produce. At least CNN respects their audience enough to show some remorse. Fox News doesn’t have that kind of class. In fact, their routine abuse of their audience via fabrications and distortions suggest that Fox couldn’t care less what their viewers think they know. From Fox’s perspective, the more confused their viewers are, the easier it is for Fox to continue to deceive them.

Fox News Trades Toe-Sucking Dick Morris For Goat-Fucking Erick Erickson

The mediasphere is buzzing tonight with the news that Fox News is not renewing the contract of the world’s worst pundit, Dick Morris. Shortly after last November’s election Fox announced that he and Karl Rove would not be permitted on the air without special permission from the network brass. Since then, Rove’s contract was picked up, but until today no one knew what the fate of Morris would be.

Well, now we know. Morris has been thrown out in the cold along with Sarah Palin. This development has caused some analysts to ponder whether Fox is rethinking their signature news model of fabricating scandals and fomenting fear. But fear not. Any notion that Fox would alter the formula that earned them the disrespect of actual journalists everywhere can be set aside.

The fact is that, while Fox is jettisoning Morris (the former Clinton adviser who was caught sucking the toes of a prostitute while they both listened in on calls to the Oval Office), Fox has also hired recently dumped CNN contributor Erick Erickson (who honored retiring Supreme Court Justice David Souter by calling him a “Goat-fucking child molester”). So as you can see, Fox’s reputation remains in tact.

Dick Morris

Dick Morris did become somewhat of an embarrassment for Fox after insisting that Mitt Romney would win a landslide victory over Barack Obama. However, that was only his most recent exhibition of idiocy. Morris has been making an ass of himself for years. Particularly notable was his book, “Condi vs. Hillary,” in which he predicted that they would be the candidates in the 2008 election. But Morris got the Democratic nominee wrong; he got the Republican nominee wrong; and the Republican who Morris said could win if he were nominated (McCain) actually was nominated and lost. Is there any way Morris could have been more wrong?

It is nevertheless curious that Fox thinks Erick Erickson will somehow be less embarrassing. He is a vulgar and ignorant ultra-rightist partisan whose observations are shallow and factless. On second thought, he should fit right in at Fox. CNN’s decision to nix him seemed, momentarily, to be a possible sign of redemption. However, CNN just announced that Morris would be a guest on this Wednesday’s episode of the Piers Morgan show. Hopefully that is a one-time booking for the purpose of grilling him and then casting him back into the garbage where he belongs. But with CNN it’s hard to tell where they might be going with this. After all, they did employ Erickson for the past three years.

The cable news wars have been in a state of flux lately, with MSNBC overtaking Fox in parts of primetime with important audience segments. CNN just hired the former NBC/Universal chief, Jeff Zucker, and is beginning to shuffle their programs and people. But Fox still has the most stagnant schedule in cable news with old timers like Bill O’Reilly, Sean Hannity, Neil Cavuto, and the Fox & Fools in the morning. So anybody expecting to see much of difference in the future for Fox is likely to be proven as mistaken as Morris has been.

Fox News Ravaged By Free Market As Viewers Flee, Primetime Ratings Dive To Pre-9/11 Lows

Continuing a downward spiral that began last September during the Democratic National Convention, Fox News primetime ratings, in the key 25-54 year old demographic, have declined to numbers they haven’t seen since August of 2001. These are numbers that revert Fox back to the George Bush, pre-9/11 era when Fox was struggling for attention.

Cable News Ratings

9/11 was an integral part of the rise of Fox News. It was the catalyst that formed their America-first persona and thrust them into a role as cheerleaders rather than journalists.

These twelve year lows for their best known programs portend trouble for Fox as their audience tires of a schedule that hasn’t changed in more than a decade. Creaky old timers O’Reilly and Hannity have been in their time slots since the network launched in 1996. Worse yet for Fox, their slump is occurring at a time when MSNBC is soaring. For most of the time since last November’s election, MSNBC’s Rachel Maddow and Lawrence O’Donnell have been beating Bill O’Reilly and Sean Hannity in the demo. In addition to those victories, most of MSNBC’s programs are the top performers among 18-34 year olds, which means that they have a significant advantage with the next generation of television news consumers. MSNBC is also number one with African-American viewers, a status they have enjoyed for 36 consecutive months.

The graying Fox News is a phenomenon that is occurring with both their programs and their audience. While many of Fox’s shows held steady in total audience, they plunged in the younger demos. This was true across the board with primetime and all other dayparts, including their three hour morning block, Fox & Friends. Conversely, MSNBC’s audience was up in both the demo and total audience. The ratings story for MSNBC is no longer merely one of faster growth and higher percentage gains. They are now beating their Fox competition head-on in primetime and challenging them respectably in daytime.

For the most part it appears that MSNBC’s gains are coming from new, younger viewers. They certainly are not luring dissatisfied Fox viewers over to their channel. However, Fox now has to worry about a rebuilding CNN. Their new president Jeff Zucker is shaking up the roster with announcements of hirings and firings both in front of and behind the camera. Considering that the previous management at CNN was so inept and oblivious to the news marketplace, it is hard to believe that Zucker won’t produce some improvement. And with Fox viewers abandoning the network that has been lying to them so brazenly, CNN may start to look like a plausible alternative.

Of course, as the ratings race heats up, Fox may decide to stop standing around watching their lead disappear. They will need to take bold steps to keep up with the competition. While O’Reilly is still pulling in decent numbers, Hannity is ratings loser and an embarrassment in terms of credibility. He has to be the first to go. Greta Van Susteren’s claim to fame was as an O.J. Simpson groupie who has never risen out of the tabloid mold in which she was formed. Now that her best pal and frequent guest (55 times), Sarah Palin, has been dumped by Fox, Van Susteren would be wise to update her resume. The most likely candidate to fill one of those vacancies would be Megyn Kelly, who has emerged as Fox’s most stridently biased anchor in the daytime.

There are those at Fox who know that a big part of the explanation for their decline is that the audience at large is no longer interested in the vitriolic smear jobs that Fox has specialized in for most of the past decade. They just watched President Obama get reelected, along with Democratic gains in both houses of Congress, despite their fierce determination to kneecap the Democrats and prop up the flailing GOP. They did the best they could to install a Republican regime with a coordinated campaign of propaganda and hate speech, but they failed miserably even in races they were expected to win. So they are aware that the public has rejected their best arguments and lies.

The trick will be to moderate their political biases in order to appeal to a broader audience without causing their loyalist legions to pull up stakes and camp out on Alex Jones’ web site plotting a restoration of the Confederacy from their bunkers. Spurned conservative extremists of the sort that form the foundation of the Fox audience are a vengeful lot. They primary long-serving GOP incumbents and replace them with crackpots who have no chance of winning. And that’s the sort of reaction they would have to any attempt by Fox to become less wingnutty. The Fox regulars would not only stop watching a more moderate Fox, they would turn against it with the force of a swarm of rabid squirrels deranged by disease and paranoia.

That leaves Fox in the impossible position of having to cater to their faithful fringe while reaching out to more rational viewers. It simply can’t be done and they would displease both. The only sensible course for Fox would be to accept a few seasons in the cellar as they regroup with a focus on responsible journalism. But that isn’t the style of the hardcore rightists in the Fox executive suites. Neither Rupert Murdoch nor Roger Ailes would be inclined to surrender the platform they built for wealthy elitists, captains of industry, Christian evangelists, and other power mad egomaniacs who are convinced that God has selected them to rule.

The good news is that their self-centered intransigence will insure that Fox continues to slide into obscurity and the people will have a better opportunity shape a more equitable society. Of course, the people would still have to overcome the rest of the media-corporate-government complex that has long been the biggest obstacle to a truly democratic nation. But it’s a start.

Fox News Is The Biggest Ratings Loser On Inauguration Day

Monday’s presidential inauguration was a television event that was heavily promoted by all of the networks covering it. But one network was conspicuously short of viewers during President Obama’s speech and throughout the broadcast day.

While overall viewing was down for all three cable news networks compared to 2009’s inauguration, Fox took the deepest dive. CNN led during the President’s address with 3.1 million total viewers. MSNBC came in second with 2.3 million. Fox was dead last with 1.3 million. In the critical 25-54 year old demographic the numbers for Fox were even more dismal: CNN had 1.1 million in the demo. MSNBC had 706,000. Trailing significantly was Fox News with only 294,000, which was less than half of MSNBC and just over a quarter of CNN.

To some extent it is not surprising that the network that appeals most to Obama haters did not deliver their audience of whiny-ass sourpusses. It’s a constituency of sore losers who aren’t interested in staying informed and were probably busy cuddling their Bushmasters and forwarding chain emails about tyranny and the collapse of civilization.

What’s most startling in the ratings data is the relative disparities between the networks and their declines. Fox News was off a jaw-dropping 75% (82% demo) from 2009. CNN sunk a hefty 61% (67% demo). MSNBC, by comparison did fairly well with a mere 25% decline (37% demo). Digging deeper, these numbers tell us something that is even more foreboding for Fox. The percentage of their audience composed of the lucrative younger demos falls way below that of their competitors. CNN’s demo audience was 35% of their total viewers. MSNBC has 31% in the demo. But only 22% of Fox’s viewers are 25-54 years old.

Inauguration Ratings

That means that the next generation of news consumers is avoiding the severely conservative channel in droves. What’s more, MSNBC’s primetime anchors Rachel Maddow and Lawrence O’Donnell were number one in their time slots for 2012 in the 18-34 demo. MSNBC has also led in African-American and Latino viewers. So by every measure MSNBC is positioned for future gains, while Fox is bracing for the bottom to fall out.

These numbers are not merely tabulated for bragging rights. They represent the potential for ad revenue. As the numbers fall, so do Fox’s profits. And with their dearth of the desirable youth demos, the advertising Fox maintains will command lower rates.

To top it off, Fox is actually advertising their own unpopularity. Today an article on Fox Nation beamed that “Viewership of Obama’s 2nd Inauguration Plunges.” It’s one of those rare occasions when Fox Nation posted something that was true.

Fox Nation

However, it is also true that the lion’s share of that plunge was the 75% of Fox viewers who tuned out. Apparently Fox is so intent on publicizing information that they believe reflects badly on the President that they didn’t even notice that it looks even worse for themselves. Well, nobody ever accused them of being brainiacs.