Is Fox News Contemplating Life Without Glenn Beck?

Glenn BeckA column by David Carr in the New York Times is causing a stir in the Mediasphere today. The story concerns the status of Glenn Beck in the media marketplace, as well as at his Fox News home. Much of the article details the rapid decline of what was once regarded as the Beck phenomenon. But with escalating criticisms from fellow conservatives, deteriorating ratings, and advertisers running away, the thrill may be gone for everyone involved. The titillating portion of Carr’s column is a single line where he says that:

“…the erosion is significant enough that Fox News officials are willing to say – anonymously, of course; they don’t want to be identified as criticizing the talent – that they are looking at the end of his contract in December and contemplating life without Mr. Beck.”

Is that really so? Carr notes that his sources are anonymous, so it’s difficult to assess their credibility. And the presence of disgruntled colleagues at Fox wouldn’t be a new development. There have been plenty of complaints about Beck, both on and off the record. Jane Hall, a former Fox News contributor, said that Beck was one of the reasons she chose to sever her relationship with Fox. And Eric Burns, the former host of Fox News Watch, quipped that one of the advantages of not working at Fox was that he didn’t have to share an employer with Glenn Beck.

So I would be skeptical that Fox News would be looking to ditch Beck for low ratings. For one thing, as Carr notes, Beck’s ratings may be low compared to his ratings a year ago, but they are still far ahead of the competition (except for last Thursday when Rachel Maddow drew more 25-54 year old viewers). Also, people like Roger Ailes and Rupert Murdoch, contrary to some assumptions, are not primarily driven by financial concerns. They are ideological animals and the proof of that is that Murdoch has run his New York Post at a loss for over ten years. What’s more, They have never complained about the revenue shortfall resulting from Beck scaring off A-list advertisers.

That doesn’t mean that Beck is safe. There are a couple of other factors that pose much greater risk to Beck’s TV future. One of which is the embarrassment of others at Fox, as noted above. Ancillary to that is the perception that Beck is actually harmful to the conservative agenda that Fox dispenses. The farther Beck goes off the rails, the more the GOP is regarded as out-of-touch, and perhaps Fox News as well. It isn’t just Beck’s ratings that are dropping. And to the degree that viewers associate Beck’s twisted ruminations to the network, he may be at least partially responsible for the overall declines as well.

Therefore, I believe that the potential damage Beck is doing to conservatism is far more likely to get him canned than his ratings. After all, he isn’t going to be replaced by Dennis Kucinich or Michael Moore. Fox will undoubtedly bring in a reliable right-winger who can advance the conservative agenda without Beck’s psychotic, delusional baggage. This is more about message than money.

If Beck is terminated, Fox will have to play it very carefully. If they are perceived by Beck’s disciples as having fired him, or being otherwise disrespectful, they are capable of causing quite a commotion, up to and including vandalism and violence. So look for Fox to steer Beck out the door by either allowing him to self-destruct via doomsday conspiracies and rabid bigotry, or by “discovering” some hideous scandal that would force Fox to throw Beck overboard.

As for Beck, I wouldn’t worry about him (well, financially anyway). He would still have his radio program, his publishing, and his Internet properties. Plus he has already addressed this scenario and declared himself omnipotent (Charlie Sheen’s got nothing on Beck). Here is how Beck responded to previous threats:

“They can take my job and they can take my wealth but that’s okay…even if the powers to be, right now, succeed in making me poor, drum me out, and I’m just a worthless loser – which I’m just about that much above that now – I will only be stronger for it. I will use American ingenuity and my ingenuity to pull myself up, and I will find another way to get my message out on a platform that will be a thousand times more powerful! Because of my faith, I know how this story ends.”

See? He’s winning. And he can’t be stopped by mortal men. The one question I have is, if he has a platform that is a thousand times more powerful, why isn’t he using it now? He must be saving it for his Post-Apocalypse Variety Hour and Praise-a-thon.

The Fox News War On News

David Carr of the New York Times seems to finally have noticed what has been obvious for years to any objective news analyst. Fox News has a long-standing scorched Earth policy when reacting to other media who dare to report on Fox News.

In his column titled, When Fox News Is the Story,” Carr confesses that just the thought of having to deal with Fox News as a subject in a story makes him and his peers nervous:

“Once the public relations apparatus at Fox News is engaged, there will be the calls to my editors, keening (and sometimes threatening) e-mail messages, and my requests for interviews will quickly turn into depositions about my intent or who else I am talking to.”

The key tactic in Fox’s PR strategy is to intimidate reporters and editors, and by Carr’s own admission, it’s working. Carr goes on to profile the Fox news PR machine as an operation modeled on political warfare, as directed by CEO Roger Ailes, a veteran of campaigns going back to Richard Nixon. He describes it as “a kind of rolling opposition research” effort intended to cause material harm to their perceived enemies. Carr cites the recent example of the hosts of Fox & Friends taking out their revenge on two Times reporters who wrote about how the competition is gaining on Fox. Brian Kilmeade and Steve Doocy displayed altered photographs of the reporters that were at best unflattering, at worst anti-Semitic.

While Carr’s revelations are interesting, they don’t go nearly far enough to provide an historical context for Fox’s behavior. This is not a recent phenomena. Three years ago David Folkenflik wrote about how Fox bears its fangs when it doesn’t like what’s being said. And the AP’s David Bauder documented what has become known as Fox’s “Wishing Well,” a back-handed slap at anyone who says anything about Fox News that isn’t complimentary:

  • Because of his personal demons, Keith [Olbermann] has imploded everywhere he’s worked. From lashing out at co-workers to personally attacking Bill O’Reilly and all things Fox, it’s obvious Keith is a train wreck waiting to happen. And like all train wrecks, people might tune in out of morbid curiosity, but they eventually tune out, as evidenced by Keith’s recent ratings decline. In the meantime, we hope he enjoys his paranoid view from the bottom of the ratings ladder and wish him well on his inevitable trip to oblivion.
  • Ted [Turner] is understandably bitter having lost his ratings, his network and now his mind. We wish him well.
  • Tim [Russert]’s sour grapes are obvious here, but at least he’s not using his father as a prop to sell books this time around. That said, we wish him well on his latest self-promotion tour.
  • We are disappointed that George [Clooney] has chosen to hurt Mr. O’Reilly’s family in order to promote his movie. But it’s obvious he needs publicity considering his recent string of failures. We wish him well in his struggle to regain relevancy.
  • We wish CNN well in their annual executive shuffle. We wish Jon [Klein] well in his battle for second place with MSNBC.
  • We can understand David [Shuster]’s disappointment in being let go by Fox News Channel, but he’s too young to be so bitter. We wish him well in getting his career back on track.

It’s not just PR flacks volleying in this debate. The big dogs at News Corp. are fully engaged. Rupert Murdoch’s spokesperson delivered an ultimatum to GE, saying that if they reined in Keith Olbermann, Fox would call off Bill O’Reilly. Roger Ailes stepped into the fray personally, threatening…

“…that if Olbermann didn’t stop such attacks against Fox, he would unleash O’Reilly against NBC and would use the New York Post as well.”

In the weeks that followed, Ailes made good on his threat. Bill O’Reilly, Steve Doocy, Neil Cavuto, Sean Hannity, Gretchen Carlson, and others at Fox News all laid into NBC/GE with renewed vigor. O’reilly even has his own Media Hall of Shame. The New York Post’s gossips on Page Six initiated a week-long assault on Olbermann’s personal life, alleging tax evasion, calling him unstable, and even publishing his home address – a vile act whose only purpose could be to cause him harm.

The risks faced by reporters who merely want to do their jobs is very real. Fox News will throw whatever they can at you to derail your reporting and/or tarnish your reputation. Carr relates horror stories from his colleagues who have dared to cross Fox News:

“…they have received e-mail messages from Fox News public relations staff that contained doctored photos, anonymous quotes and nasty items about competitors. And two former Fox employees said that they had participated in precisely those kinds of activities but had signed confidentiality agreements and could not say so on the record.”

~

“…few were willing to be quoted. In the last several years, reporters from The Associated Press, several large newspapers and various trade publications have said they were shut out from getting their calls returned because of stories they had written. Editors do not want to hear why your calls are not being returned, they just want you to fix the problem, or perhaps they will fix it by finding someone else to do your job.”

That’s an old tactic practiced by political operatives and office holders. They know that if they deny you access, your editor is going to have to get someone else who doesn’t have that problem. In effect, they get you fired. It is unprecedented, however, for a media company to employ such hardball tactics against other media companies. But that is the way Fox does business, and their peers had better develop strong stomachs if they hope to endure.

The impression left by Carr is that many in the media have already given up fighting. They will either decline to report on anything having to do with Fox News (if it’s critical), or they will simply adjust their reporting to be more positive. That is the danger of letting bullies get away with their bad behavior. Once again, it will be up to the people to insist that they get honest, responsible journalism from the Conventional Media. It is up to us to force them to do their jobs. If we succeed then it won’t matter what Fox’s attack dogs do. Their vacant yelping will disperse like a fading echo. We wish them well as they collapse from the fatigue of chasing their own tails.

Gawker has more on Fox News PR Priestess, Irena Briganti.