Pay-To-Play: Trump’s Tweets Promoting Fox News Are Worth A Fortune In Free Advertising

It’s time to pull the press credentials of Fox News.

Fox News Donald Trump

The congressional press galleries have specific standards for issuing press passes to Washington journalists. They’re intended to insure that correspondents granted the privilege of access to government officials represent legitimate and independent news organizations. More often than not, credentials have been distributed fairly and without regard to partisan affiliation. The standards say in part that applicants…

“…must not be engaged in any lobbying or paid advocacy, advertising, publicity or promotion work for any individual, political party, corporation, organization, or agency of the U.S. Government. [And…] must be editorially independent of any institution, foundation or interest group that lobbies the federal government, or that is not principally a general news organization.”

A recent example of a “news” enterprise that failed the test was Breitbart News. Their application was denied due to its failure demonstrate editorial independence from Donald Trump and his administration. It was an easy call considering that Trump’s chief strategist, Stephen Bannon, previously ran the alt-right web rag.

However, applying the same criteria, the credentials of Fox News should be revoked due to their demonstrated absence of independence. The network’s news anchors and opinion hosts shamelessly advance the interests of Trump and his agenda. Some (Bill O’Reilly, Sean Hannity) are close personal friends. What’s more, they devotedly defend him from criticism and fiercely attack his critics. Fox News fails to meet the standards cited above because it is plainly engaging in advocacy, advertising, publicity and promotion. It is not editorially independent. And even according to their own chief executive, it “is not principally a general news organization.”

Clearly Fox is in Trump’s corner and isn’t shy about showing their favoritism. And the reverse is just as true. Further evidence of the tightly wound dependency between Trump and Fox News is the favoritism shown by Trump toward Fox. Prior to his entry into politics he had a regular segment on Fox and Friends called “Mondays with Trump.” He has appeared on Fox more than any other network. Since the inauguration five of the six interviews he’s given to cable news networks were given to Fox News.

Even more emblematic of their mutual fondness is the presence of former Foxies in the White House ranks. So far there are five members of the Trump administration who were recruited from Fox News. K.T. McFarland, Ben Carson, Sebastian Gorka, Heather Nauert, and Richard Grennell. They form the core of Trump’s Ministry of Propaganda. It’s an unprecedented fusion of media and government.

Never let it be said that Trump doesn’t show his appreciation for all the help he’s received from Fox. He has expressed that appreciation in the form of promotional tweets encouraging his followers to watch Fox News. The Washington Post has collected dozens of examples of these 140 character commercial endorsements. And the value of these tweeted ads should not be underestimated. The Post noted that:

“[T]here’s a robust economy built on getting celebrities to tweet positive things about products. You see Kim Kardashian posting a photo of some new lipstick on Instagram and you can be pretty confident that the lipstick company paid some go-between to get her to do that.”

Indeed. Trump’s previous career as a television huckster hosting a reality TV game show prepared him for this role as a White House infomercial personality. Celebrity Apprentice was an hour long advertising vehicle for everything from Coca-Cola to Chevrolet, and of course Trump Hotels. In fact, there were often more product placements in Trump’s show than most other programs on television. It’s a corrupt practice he is continuing in the White House.

So Trump knows how much endorsements are worth. The Post estimated his tweets for Fox News to be worth more than $5 million in free advertising. Perhaps not as valuable as Kardashian’s tweets, but still significant. Below are some of the tweet-vertisements Trump has posted for his pals at Fox:

The relationship between Trump and Fox News is one that poisons both the media and the presidency. It cheapens both by turning them into commercial casters that exist to generate tabloid pablum for profit. A perfect example of how quickly this devolves into a shopping network for political elites is the deal Fox just signed with Harvey Levin. The TMZ star will host “Objectified,” a spinoff of Levin’s Fox News special wherein he toured Trump’s gold-plated penthouse. Coming this fall.

How Fox News Deceives and Controls Their Flock:
Fox Nation vs. Reality: The Fox News Cult of Ignorance.
Available now at Amazon.

Trump and Fox News are merging to form a government sponsored propaganda machine that is deceptive at best and mind control at worst. It is the sort of perverse arrangement that is generally found in dictatorships and fascist regimes. If the organizations responsible for journalist credentials don’t take steps to apply their own standards, then they will be complicit in the degradation and delegitimization of the American press. And the first step would be to pull the press credentials of Fox News.

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